IBM staff member and marketer Kevin M. Scully presented the highlights of IBM's Global CMO Study to the Indy AMA Marketer Luncheon (Sept 2012).
The study, subtitled From Stretched to Strengthend, encompasses 19 different industries and feedback from over 1,700 CMOs. IBM conducted face-to-face interviews with 1,734 CMOs across 64 countries to look at how they are addressing the transformational changes in our business landscape and the world in which we work.
The presentation includes:
The changing role of marketing and new expectations
The value of becoming a social business
Challenges of delivering a consistent customer experience