How to Market Your Business Online indiumonline [email_address] 01865 980 630
Objectives & Website Strategies 01865 980 630 indiumonline.co.uk One Man Band Enterprise Retailer Increase time working fr...
What Online Marketing  do you need? 01865 980 630 indiumonline.co.uk One Man Band Enterprise Retailer <ul><li>Local Google...
Key Methods Pros Cons Email -Highly trackable -Usually powerful ROI -Can be time consuming -Got to do it legally -Delivera...
 
<ul><li>If you’d like to talk to us about how we can help you improve your marketing just get in contact today: </li></ul>...
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Online Marketing - How To Market Your Business Online

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Online Marketing - How To Market Your Business Online

  1. 1. How to Market Your Business Online indiumonline [email_address] 01865 980 630
  2. 2. Objectives & Website Strategies 01865 980 630 indiumonline.co.uk One Man Band Enterprise Retailer Increase time working from 30 to 40 hrs per week Drive 30+ enquiries per week Decrease time spent on phone Site to prove experience Online enquiry form 2x testimonials Price info Gain 10 more clients (letting agencies etc) & expand region (lots F2F activity) Prove size & experience Brochure Site to reinforce Human contact Case studies Client list Service levels Increase Sales Online Conversion rate AOV Visitor #s Optimise Site SEO Help & Advice Area Kits / packages Store info
  3. 3. What Online Marketing do you need? 01865 980 630 indiumonline.co.uk One Man Band Enterprise Retailer <ul><li>Local Google AdWords </li></ul><ul><li>Check you’ve got local SEO keywords on site (leave at link building) </li></ul><ul><li>Facebook page </li></ul><ul><li>Facebook ads </li></ul><ul><li>Yell / Phone directories </li></ul><ul><li>Local Newspaper Ads </li></ul><ul><li>Linked In </li></ul><ul><li>Check SEO keywords </li></ul><ul><li>Industry press ads </li></ul><ul><li>Online PR </li></ul><ul><li>Email </li></ul><ul><li>Email </li></ul><ul><li>PPC </li></ul><ul><li>SEO </li></ul><ul><li>Facebook + ads </li></ul><ul><li>Twitter </li></ul><ul><li>Article Submission </li></ul><ul><li>YouTube Videos </li></ul><ul><li>Affiliate Marketing </li></ul><ul><li>Banner Ads </li></ul>
  4. 4. Key Methods Pros Cons Email -Highly trackable -Usually powerful ROI -Can be time consuming -Got to do it legally -Deliverability PPC Advertising -Highly trackable -Quick to tap into the marketplace -Easy to expand and contract -Can be expensive -In B2B hard to know what to track -More difficult than you think SEO -Very powerful -Universal Search -Very hard to track – trends only -Slow Return on Investment -What keyword? -Lots of sharks Social Media (Twitter, Facebook & Linked In) -Great for brand building -Huge traffic generator -Solution to email deliverability -Cheap (free) -Time to post & manage response -Need to find the right place to tap into -Exploratory – no blue print to follow -Easy to screw up Affiliates -Set reward – so stable ROI -Let go of your brand -Are there affiliates who’ll promote you? -Cheeky Affiliates Online PR <ul><li>Can recycle content </li></ul><ul><li>Builds both traffic / SEO / brand awareness </li></ul>-Time consuming -Takes time to make a difference -1 st mover advantage
  5. 6. <ul><li>If you’d like to talk to us about how we can help you improve your marketing just get in contact today: </li></ul><ul><li>01865 980 630 </li></ul><ul><li>i [email_address] </li></ul><ul><li>indiumonline.co.uk </li></ul>01865 980 630 indiumonline.co.uk

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