Online Marketing - Adding Tracking Code To Google Analytics

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This is a presentation on how to track your website or ad links through google analytics and the google link builder!

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Online Marketing - Adding Tracking Code To Google Analytics

  1. 1. Adding Tracking Code To Links To Be Registered By Google Analytics Indium Web Management [email_address] 01865 339470
  2. 2. <ul><li>To set up the link: </li></ul><ul><li>Go to go to the Google Analytics Link Builder : </li></ul><ul><li>Fill in the boxes, you must enter: </li></ul><ul><ul><li>Enter the full URL you want to link to in the box “Website URL” </li></ul></ul><ul><ul><li>Enter a campaign source – eg “E52” for email 52 (this can’t have spaces) </li></ul></ul><ul><ul><li>Enter a Campaign Medium – eg “email” </li></ul></ul><ul><ul><li>Enter a Campaign Name – eg “sale” </li></ul></ul>The Google Link Builder can generate a link that you can use on your website that will have the ability to be tracked within Google Analytics <ul><li>3. Fill in the boxes, you must enter: </li></ul><ul><ul><li>Enter the full URL you want to link to in the box “Website URL” </li></ul></ul><ul><ul><li>Enter a campaign source – eg “E52” for email 52 (this can’t have spaces) </li></ul></ul><ul><ul><li>Enter a Campaign Medium – eg “email” </li></ul></ul>
  3. 3. <ul><li>4. Click “Generate URL” </li></ul><ul><li>Copy the URL it gives you and use it </li></ul><ul><li>If you need to create other URLs with the same settings – just add the other URLs in the top and click “Generate URL” again </li></ul>Once the link has been completed you will then be able to see all of the visits to your website that came through this link within Google Analytics in the traffic sources section.
  4. 4. If you would like to contact Indium Web Management, please email us at [email_address] or phone us on 01865 339470 . Visit our marketing blog If you would like to see how we could help your online marketing efforts, see our marketing services section on our website Sign up to our newsletter

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