5. | Indiegogo | Indiegogo Lab5
• First and largest global platform
• Flexible vs. fixed
• No application process
• Great customer support
How is Indiegogo
Different
6. | Indiegogo | Indiegogo Lab6
What are the benefits of
an Indiegogo campaign?
Raise money
Gain visibility
Gauge demand & mitigate risk
Connect with your audience
7. | Indiegogo | Indiegogo Lab7
The Pitch
Goal
Video
Pitch Text
9. | Indiegogo | Indiegogo Lab9
People Want to Give to Successful Projects
10. | Indiegogo | Indiegogo Lab10
87% of campaigns that hit their goal exceed it.
Setting a Reasonable Goal
Raise more than your goal
87%
Exceed Goal
At Goal
13%
11. | Indiegogo | Indiegogo Lab11
Launched campaigns with a pitch
video raise 370% more compared to
ones without a pitch video.
Pitch Video
13. | Indiegogo | Indiegogo Lab13
Video
Is Fortune a Wheel?
• Answer the who, what when,
where, why, and how
• Tell your story
• Keep it under 3 minutes
• Include a strong call to action
• Express gratitude
14. | Indiegogo | Indiegogo Lab14
Pitch Text
• Plan your pitch real estate
• Show your project or product
• Provide infographics
• The more you tell, the more you sell
15. | Indiegogo | Indiegogo Lab15
The Perks
Purpose of Perks
What is a Perk?
What Perks Can Accomplish
16. | Indiegogo | Indiegogo Lab16
Purpose of Perks
Perks can motivate contributors
to give out of:
• Passion
• Pride
• Participation
On average, campaigns with perks
raise 143% more than campaigns
without perks.
17. | Indiegogo | Indiegogo Lab17
What Are Perks?
Good or Product
• A physical object
• SWAG
• Your product
18. | Indiegogo | Indiegogo Lab18
What Are Perks?
Experience
• Event
• Recognition
• Volunteer
• Participation
19. | Indiegogo | Indiegogo Lab19
What Are Perks?
Digital Good
• A song
• Subscription to newsletter
• Exclusive insight into project’s
progress
20. | Indiegogo | Indiegogo Lab20
What Are Perks?
In-Kind Perk
• Dinner with a celebrity
or influential individual
• Special skill
• Access to exclusive places
21. | Indiegogo | Indiegogo Lab21
What Can Perks Accomplish?
Make contributors feel valued
• Thank you letter
• A phone call
• An expression of gratitude
23. | Indiegogo | Indiegogo Lab23
What Can Perks
Accomplish?
Show off
participation
• T-shirts
• SWAG
• Creative involvement
24. | Indiegogo | Indiegogo Lab24
Think Fulfillment
• Do the math on perks pricing (your
time counts)
• Know how you’ll fulfill at 10
and 10,000 units
• Research international shipping
27. | Indiegogo | Indiegogo Lab27
Pre-Launch
Build Layers
Team
• Campaigns with a team raise
339% more than campaigns
that run solo
Inner Circle
• Friends, family, people
passionate about the project
28. | Indiegogo | Indiegogo Lab28
Pre-Launch
Don’t leave
your campaign
to chance
• Ask your team and inner circle how
much they’ll give
• Know where 30% of your funding
will come before you launch
29. | Indiegogo | Indiegogo Lab29
Launch
When to launch
your campaign
• Launch on a Monday or Tuesday
in the morning
• Run your campaign for 21-45 days
30. | Indiegogo | Indiegogo Lab30
Launch
Email
• Email brings in 20% more
funding than any other source
• Clear call to action
• Put up a vacation responder
• Add your campaign to
your signature
31. | Indiegogo | Indiegogo Lab31
Launch
Social Media
• 22% of a campaign’s funds raised
comes from social media
• If you don’t have a community
on social media, don’t promote
through social media
• Secure 30% before pushing
to the public
32. | Indiegogo | Indiegogo Lab32
Launch
Indiegogo
Campaign
• Campaigns with updates raise
286% more funds
• Ask your contributor’s feedback
—your campaign should act as a
point of communication
• Don’t spam!
33. | Indiegogo | Indiegogo Lab33
Active Engagement
Keep up momentum
34. | Indiegogo | Indiegogo Lab34
Campaign Completion
Finishing Strong
• Update frequently until deadline
After Deadline
• Follow up about fulfillment
• Use your campaign for marketing
• Thank your contributors
• Become part of the
Indiegogo community
