Take Control Of Your Mailings


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This presentation refers to the advertisement by Indicia of the Direct Marketinig News for 2010.

It shows the analytical capabilities of Tactician Online when it comes to optimize direct mailings

Published in: Business, Technology
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Take Control Of Your Mailings

  1. 1. chgj<br />INDICIA DIRECT MAIL SOLUTIONS<br />Analyze your drop zone <br />by postal walk/postal code<br />using Indicia postal walk selector <br />and grow your sales.<br />February 2010<br />General Presentation<br />MASTER OF GROWTH<br />
  2. 2. Take control of your mailing<br />Indicia combined it’s vast experience in Geomarketing in North America with up-to-date postal code data from Canada Post to create the most comprehensive and advance direct mail decision support system. <br />Indicia direct mail solutions work with all possible levels of analysis, from the postal code and the postal walks up to the FSA. <br />Indicia will help you get the best from your mailing campaigns by defining the best mailing scenario.<br />MASTER OF GROWTH<br />
  3. 3. Indicia Direct Mail Solutions<br />Benefits<br /><ul><li>Reduce dramatically the cost of you direct mail operations
  4. 4. Maximize your return
  5. 5. Reduce waste by using less paper – Go green!
  6. 6. Get your mailing solution in a few clicks with our easy to use online tool customized for your needs
  7. 7. Use your historical mailing data – Don’t repeat failure – aim at success</li></ul>MASTER OF GROWTH<br />
  8. 8. Take control of your mailing<br />Your customer<br />origin data<br />Comprehensive census<br />data upgraded with<br />Indicia Community Clusters<br />Indicia <br />Postal code/walk<br />Selector<br />Your historical <br />sales and mailing<br />Indicia <br />Business<br />Databases<br />MASTER OF GROWTH<br />
  9. 9. Postal code level analysis<br />Postal code level analysis<br /><ul><li>Get the ultimate precision in your mailing campaigns
  10. 10. Know exactly how many deliveries you must make and where to mail
  11. 11. Avoid mailing at the FSA level
  12. 12. In the next slide, the example map shows selected postal codes ranked by a composite index and historical sales – the greener and bigger – the better</li></ul>MASTER OF GROWTH<br />
  13. 13. Postal walk level analysis<br />Best possible mailing<br />Waste of money<br />MASTER OF GROWTH<br />
  14. 14. Postal walk level analysis<br />Postal walk level analysis <br /><ul><li>Simplify your mailing campaigns but keep a good level of precision
  15. 15. Integrate your customer data in the postal walk structure – speak the same language as Canada post
  16. 16. In the next slide, the example shows a table with all the postal walks in a given drop zone ranked by a composite index that qualify the households using a multifaceted set of census data
  17. 17. Avoid mailing in postal walks that are below your custom ROI threshold defined by Indicia</li></ul>MASTER OF GROWTH<br />
  18. 18. Postal code level analysis<br />…<br />Don’t mail to under indexed postal walks<br />MASTER OF GROWTH<br />
  19. 19. Online decision support system<br />For more than 15 years, Indicia has partnered with Tactician Corporation to provide a solid online decision support system for it’s customers.<br />With Tactician Online, you get a complete reporting tool with a customizable mapping system at the best possible price on the market. <br />MASTER OF GROWTH<br />
  20. 20. Contact<br />For additional information or to set-up an online presentation, contact us at : <br />Olivier Filiatrault<br />olivier.filiatrault@indicia.ca<br /> 450-477-3330 #23<br /> or<br />Daniel Lemire<br />daniel.lemire@indicia.ca<br /> 450-477-3330 #21<br />MASTER OF GROWTH<br />