for more than 15 years now
The science of geomarketing can point you
towards optimal risk-free geographic growth,
for developing your business.
Geomarketing has existed as a science for barely 20 years. Few are the
companies that fully and effectively exploit its vast potential, even today,
often due to lack of knowledge and expertise.
Rooted in its extensive experience of more than 15 years in the field,
Indicia knows how to adapt the latest technology and database analysis,
statistical modeling and spatial analysis methodologies to pinpoint and
determine opportunities for your business’ expansion or the optimization of
your existing network of sales outlets.
Whether you’re a manufacturing company, distributor, retailer or service
provider, it’s almost certain that your performance varies all across your
sales territory. Indicia will reveal “why” that is so. Indicia specializes in
identifying which factors influence and contribute to your over performing
points of sale, as well as those that lead to the poor performance of certain
others. Indicia is conversant with the market rules that must be complied
with to ensure the optimal development of your network. Indicia can
predict if your next point of sale will live up to your expectations.
Before making your next geographically-
oriented decision, see how Indicia can help
you “Master your growth”.
Add the micro-marketing dimension
to your strategic reflection...
More sales, bigger market share
Where will your business growth be coming from over the next few years? The strategic opening of a number of
points of sale; the relocation of underperforming units; the rationalization of the whole network or the closing of unpro-
ductive sites? Indicia will meticulously measure the size of the local market in each city, district or street corner across
North America. Such a process will enable you to determine your local market share and unequivocally gauge the
performance of each individual site. Specific
actions will emerge for each site in operation:
closing, relocation, renovation, diversification of
the offer, inventory adjustment, targeted direct
Where are your best opportunities for growth
located? What sectors are significantly lagging
behind in their development in terms of the potential
market and more important still, with regard to
your own geographic performance thresholds, as
defined by Indicia? Indicia can elaborate a path
gearing you toward an optimal coverage of the
North American market.
Indicia masters the science of market growth.
How do you get your bearings in the flood of
market information available to you? What are the
significant variables that you should be taking into
consideration for your company’s growth? Is it wise
to open this site, in this market? What are the key
factors that influence the performance of your
sites, or your markets?
The Indicia 13 steps methodology is based upon Indicia identifies which market to develop.
the simple fact that should nothing change today in
how you manage your growth, the points of sale that
you open in the future will perform in a similar fashion five years from now. There will be some good sites, a lot of
average sites, and below average sites. Indicia can put an analytical methodology to work for you that ensures that
each new point of sale will contribute positively to improving the overall performance of your company.
...and raise your profitability
At Indicia, minimizing risk takes several forms. The areas in which taking action is possible notably
include forecasting the sales volume of new sites, defining the potential of different
business lines locally; targeting the right areas and the right potential customers, as well
as identifying the best potential sites for expanding your network.
Indicia can also help you minimize risk at other levels
that will have a maximum impact upon your
business. One such area involves the acquisition
of competitors. Indeed, Indicia's forecasting and
territory optimization models enable us to analyze a
competitor’s network and unequivocally identify the
units to acquire.
Indicia prioritizes your opportunities. The Indicia methodology applies just as well to
manufacturers, distributors and retailers. It consists
of 13 equally important and complementary steps.
The methodology, as developed over the past 15
years, has been used in more than 1,000 projects on
behalf of hundreds of clients in Canada and the
The Indicia methodology consists of stages for
collecting geographic information, defining the size
of commercial zones, the overall market, the
customer profile, as well as the business rules that
underlie and govern the solid performance of your
points of sale. In addition, the method provides
Indicia has a unique & thorough methodology. market optimization and sales forecasting models,
as well as a custom built application.
Indicia is the only company that offers a time-tested technology for creating exhaustive lists of competitors and traffic
generators or point of interest*. This technology that goes by the name of “WebSpy” enables us to create files that
encapsulate 95% of the requisite companies, and that improves upon these lists by appending product lines, brands,
or the services offered by each competitor’s point of sale.
* A point of interest is the presence of another company that can have a positive or negative impact on the performance of your point of sales.
Some generate more traffic than others.
Indicia by the numbers
263,000 Neighborhoods across North America
3,000 Variables that can be analyzed and measured
1,000 Projects delivered
100 Clients in Canada and the United States
15 Years experience in geomarketing
2 Time-tested methodologies
1 Expert system to support business decisions
Indicia can help you
“Master your growth”
Tel.: 450 477-3330
3467 des Entreprises Blvd, #103
Terrebonne, QC J6X 4J9
305 North Main Street
Andover, MA 01810