Successfully reported this slideshow.



Published on

Published in: Technology, Business
  • Be the first to comment


  2. 2. PROVIDING CLEAN DRINKING WATER & PROPER SANITATION FACILITY Availability of clean water : 32% of the villages do not have any water supply. Awareness of importance of clean water : About 44 million are estimated to be affected by problems related to water quality excess of fluoride, iron, nitrate, arsenic, heavy metals and salinity! Awareness of importance of sanitation : India is home to 638 million people defecating in the open; over 50 % of the total population Social, cultural & economic impact: India loses 3 lakh crore rupees because of hygiene related illness resulting in poor productivity Surface water contamination, over-extraction of ground water, perception as a low cost resource Insufficient infrastructure for water storage Low awareness of importance of sanitation Lack of effective implementation of existing government policies Most basic human right : India has not been able to ensure it in the last 66 years of independence Gets lost among seemingly bigger problems SCOPE CAUSES REASONS
  3. 3. SOLUTION : AVAILABILITY OF WATER CENTRALIZED POLICY MAKING PUBLIC PRIVATE PARTNERSHIP COMMUNITY USER GROUPS Regulate groundwater extraction: Stringent laws against over extraction of groundwater Incentivize water harvesting Use employment schemes like MNREGA to develop infrastructure like reservoirs for water storage & check dams for groundwater recharge Franchise model for water distribution in urban areas Monitoring and metering water usage in urban areas & differential pricing according to usage Ensures efficient distribution of subsidies to deserving and needy population Encourage investment on maintenance of pipes hence reducing leakage Implemented successfully in Bangalore Make women responsible for maintaining & recharging common property water resources like wells & tube wells
  4. 4. SOLUTION : AWARENESS OF IMPORTANCE OF CLEAN WATER Commercial movement • Involve private players to increase awareness of importance of clean water • SMS movement & other media campaign involving private players like HUL • Cracking the distribution chain & ensuring availability of water purifiers like alum & zeolite at small village shops • Collaborate with non-profit organizations to create awareness by street plays etc.(ICE) • Include importance of clean water in school curriculum to educate children Subsidy • Government should subsidize cheap water purifiers to increase visibility of such products • Community User Group involvement in monitoring, testing & surveillance of water bodies • Stricter regulations to check industrial waste discharge in water bodies – Need for periodic auditing • Mandating proper sewage disposal to prevent open sewage pipes which pollute ground water Main issue • People are not aware of importance of clean water & hence do not want to spend • Need to establish the connect of diarrhoea & other water borne diseases with dirty water
  5. 5. CHALLENGES IN IMPLEMENTATION Poor operation and of equipment resulting in rapid deterioration in the quality of water services Co-ordination among various governmental departments and village communities Lack of decision-making at periphery There are places, where water resources are not easily available. Artificial recharge of ground water is the only way there, but techniques like distillation, ion-exchange, reversible osmosis are electro-dialysis are very expensive Major leakage while supplying water to the desired recipients, due to leaking pipers e.g. New Delhi Jal Board supplies just over 30 million cubic meters per day, but only 17 million cubic meters actually reach consumers due to infrastructure problems People misuse government policies - Toilets provided/paid for by government used to store firewood or chickens Fabrication of data, i.e., 60 million toilets or latrines reported constructed but not found by the census on the ground. The money has been spent but the structures are not there
  6. 6. PROBLEMS & SOLUTIONS IN SANITATION • . Inadequate sanitation costs India nearly 3 lakh crore rupees because of hygiene related illness resulting in poor productivity Lack of implementation of existing policies Rural sanitation coverage was estimated to have reached only 21% by 2008 according to the UNICEF/WHO joint monitoring programme Lack of aspirational value towards having toilets in home – will instead spend on consumer products like Mobile phones, TV, radio, etc SANITATION
  7. 7. SPREADING AWARENESS & CREATING ASPIRATIONAL VALUE AWARENESS MOVEMENTS CREATE ASPIRATIONAL VALUE SUBSIDIES ON SANITARY PRODUCTS • Non government organizations led door-to-door awareness campaigns • GOI funded TV Ads showing celebrities emphasizing the importance of sanitation • Schools are an excellent opportunity for children to learn about hygiene practices – they can drive hygiene at household level • Adolescent Girls: Sensitize girls to the fact that key to their dignity and health, is improved facilities for good menstrual hygiene management • Mothers and Caregivers: Creating role models in each family unit who can help instil the good hygiene practices in their children • Creating awareness for programs like “Nirmal Shahar Puruskar” & “Nirmal Gram Puruskar” – promote not only as monetary reward but attach social significance • Ranking cities on the basis of sanitation facilities through periodic assessment – creating more awareness and competition among cities • Distribution of soaps & menstrual hygiene products through partnership with FMCG companies
  8. 8. SOLUTION : PROVIDE SANITATION FACILITIES THROUGH IMPLEMENTATION OF POLICIES • Utilize funding of Ministry of Sanitation, GOI - to build supporting infrastructure for toilets like running water supply and sewage disposal • Improve Sanitation coverage through Joint efforts of government and community • Non availability of running water and sewage network makes current toilets extremely unhygienic • Women safety is also taken care of : since it is not an open area CENTRALIZED POLICY MAKING • Community resource : so maintenance will be ensured, also expenses of maintaining sanitation facilities will be divided • Technical training to women on setting up bio-digesters through Women Self Help Groups COMMUNITY USER GROUPS • People misuse government policies - Toilets provided/paid for by government used to store firewood or chickens • Fabrication of data, i.e., 60 million toilets or latrines reported constructed but not found by the census on the ground. The money has been spent but the structures are not there CHALLENGES
  9. 9. Better health & Physical fitness for work Economic productivity enhanced Further upgrading of immediate environment Safe Sanitation & Sanitation related products IMPACT OF GOOD SANITATION
  10. 10. LEGAL AND TECHNOLOGICAL ISSUES Lack of funds to City level or Village level executive bodies • transfer funds directly to Urban Local Body and Panchayats Bypassing of laws by industries to dispose industrial wastes in water • better implementation of laws Potential protest from common mass if asked for incremental tariff of water supply • start with pilot projects in metro cities and then grow further Reluctance of private players to contribute or partner for these issues • providing leverages like subsidies or use other Public Private Partnerships model Women in many parts are not socially empowered enough to drive or be a part of women self help groups • socially acceptability among men is an issue