Manthan Topic - Sunrise States: Realizing the growth
potential of North-East
Suggested answer-Three-tier Tourism
As nature is the real treasure of north-east India
A glimpse of North-East India…
• The North East, Fondly called the land of seven sisters, is a fascination
place with enchanted frontiers. Bounded by China on the North,
Bangladesh on the West and Myanmar on the South and East.
• The region encompasses 262179 sq. kms about 8% of the country’s
land (2001 census).
• It is home to 39 million people, which is 4% of the India’s population
• The region comprises the states of Arunachal Pradesh, Assam,
Manipur, Meghalaya, Sikkim, Mizoram, Nagaland and Tripura.
• Two third of the region consists of hilly terrain and rest is flat land and
valleys including the Brahmaputra, Barak and Imphal valleys.
• Ethnically, this diverse and heterogeneous region boasts of 209 tribes
and 192 languages and dialects.
• The seven states are divided into 72 districts, 412 blocks and 41240
• Economically, the region is rich in natural resources of “TOT” (Tea, Oil
• It is indeed a veritable powerhouse with a potential of 50000 MW of
hydroelectric power, more than 30 billion cubic meters of natural gas
and an abundant reserve of fossil fuels.
But it is not given the importance it should receive…
Northeast is now the new travel hotspot as shown under…
0 10 20 30 40 50
Foreign tourist arrivals (All
figures in %)
State domestic tourist
arrivals (growth rate from
but still its real potential is unrealized.
Proposed solution:-Three-tier tourism
A channel of various offices operating in each state with their respective zonal offices
will report to the head office and will contribute towards increasing tourism sector in
Let’s have a look on how this network will work…
• Only one head office for the entire channel .
• It will be having a server to which all state and zonal office will
• It will be responsible for advertising and influencing the people
to visit the area.
• One office at each state ,thus total there would be 8 offices.
• Its main task would be to develop and maintain the tourist
places + motivating local people to participate.
• It will serve as a chain between head office and zonal office and
will be responsible for co-ordinating the functioning of zonal
• Two to three office at each state
• It will collect all information of the things which attracts in
• It will keep all the record of guides,buses,tourists,etc.
About Zonal Office:-
Vehicles may be hired initially.
Contracts with hotels and resorts must be
A pool of guides (local people) must be
Establishing two office in each state thus total
8*2=16 office. Estimated cost (rent):-
(10000*12)*16=rs.19,20,000 per annum.
If each office have 10 members then total
Volunteers must always be welcomed for their
About State Office:-
Establishing one office at each state thus
total 1*8=8 offices.
It will act as a central hub for the zonal
office of that area.
It will have all the records ,dataset and it
will forward all the information to head
It will be responsible for the development and
maintenance of various tourist places.
It will recognize the new tourist destinations.
It will encourage the local people to participate
and contribute in the field of tourism.
About Head Office:-
To negotiate and deal with the “extremists” as it is
rampant all over the north-east India , thus this office
would be responsible for providing a sense of security
to all tourists.
It would also be responsible for the development of the
entire channel so that tourism can grow in this area.
One head office for entire channel.
Its main task would be promotion of tourism
in north-east through various means.
May be on break-even point
Initially but will double
For sure in subsequent
Estimated budget :-
It can be
people will say :-
A pool of guides and
Three-tier tourism:-Risks and mitigation factors
• Problem of funds.
• Long gestation period.
• Problem of extremism.
• Lack of awareness among local people regarding
• Guides may not be well trained.
• A brief presentation seeking funds may be given
to Government. + Funds may also be raised from
general public in this regard by making them
feel the importance of tourism (promotional
activity-responsibility of head office).
• Working must be started during gestation
period too (although at small scale during this
• A team should be formed for dealing with this.
• For dealing with this subject of tourism must be
introduced in educational system.
• A proper training must be imparted to guides
before they actually practice it.
• Report of “Times of India”.
• The North East Zone Cultural Centre (NEZCC).
• A wining strategy for India’s North-East report by Akshay Mathur (Akshay Mathur is a Fellow of Geo-
economics studies at the think tank, Gateway House: Indian Council on Global Relations. He
writes on international business, finance, economics and innovation).