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    India’s Mobile Social

    Vijay Shekhar Sharma
    One97 Communications
+
    India

       Where is media?

       Where is brand?

       What kind of brands?

       Segmentation
+
    India’s Mobile

       Give or take 500 Million users

       No Apple, Not yet Android, a little of Berry

       Which user || whose got that data point?

       We are still a year away from sincere mobile internet
        penetration

       Best complimentary media for your plan
+
    India’s Social – Mobile Social

       We are still an Orkut country – Oh that youth !

       Driven by mobile

       Creative bulk SMS wrapped in content or community angle

       Anything ahead of display?

       Bright Spots: Social gaming, mobile social apps, private
        communities, user generated content
+
    It’s an open landscape
    @VijayShekhar

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India's Mobile Social - Vijay Shekhar Sharma, One97 at the IndiaSocial Summit 2012

  • 1. + India’s Mobile Social Vijay Shekhar Sharma One97 Communications
  • 2. + India  Where is media?  Where is brand?  What kind of brands?  Segmentation
  • 3. + India’s Mobile  Give or take 500 Million users  No Apple, Not yet Android, a little of Berry  Which user || whose got that data point?  We are still a year away from sincere mobile internet penetration  Best complimentary media for your plan
  • 4. + India’s Social – Mobile Social  We are still an Orkut country – Oh that youth !  Driven by mobile  Creative bulk SMS wrapped in content or community angle  Anything ahead of display?  Bright Spots: Social gaming, mobile social apps, private communities, user generated content
  • 5. + It’s an open landscape @VijayShekhar