India's Mobile Social - Vijay Shekhar Sharma, One97 at the IndiaSocial Summit 2012
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India’s Mobile Social
Vijay Shekhar Sharma
One97 Communications
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India
Where is media?
Where is brand?
What kind of brands?
Segmentation
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India’s Mobile
Give or take 500 Million users
No Apple, Not yet Android, a little of Berry
Which user || whose got that data point?
We are still a year away from sincere mobile internet
penetration
Best complimentary media for your plan
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India’s Social – Mobile Social
We are still an Orkut country – Oh that youth !
Driven by mobile
Creative bulk SMS wrapped in content or community angle
Anything ahead of display?
Bright Spots: Social gaming, mobile social apps, private
communities, user generated content