Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Nudge challenge i'm this

301 views

Published on

Nudge Challenge - A solution to obesity problem using the principles of behavioral economics that I have designed.

Published in: Education, Technology, Business
  • Be the first to comment

  • Be the first to like this

Nudge challenge i'm this

  1. 1. Nudge Challenge A solution to obesity using principles of Behavioral Economics Dec 2013 Nilakantasrinivasan (Neil Srinivasan) All rights reserved. Copyright @ 2013 Nilakantasrinivasan.
  2. 2. Decision Map with Bottlenecks Identified No motivation Resource and Time Constraints De-motivated and target seems too far off Bottlenecks All rights reserved. Copyright @ 2013 Nilakantasrinivasan. Reluctance and Laziness
  3. 3. Obese Employee’s Journey of BMI reduction 2 Obese Employee & expert create a personalized plan 4 3 1 “I’m this” nudge is introduced to the employee & he uses the nudge in several places After a month, Employee is demotivated wants to quit the program Obese Employee meets the company expert All rights reserved. Copyright @ 2013 Nilakantasrinivasan. 5 After 8 months, employee achieves this goal
  4. 4. “I’m this” Nudge in use Wallet insert Table Top Photo Placed in dressing table Screen saver in mobile phone Screen saver in computer All rights reserved. Copyright @ 2013 Nilakantasrinivasan.
  5. 5. Thank you! neil@collaborat.com @neilsrinivasan
  6. 6. Thank you! neil@collaborat.com @neilsrinivasan

×