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IndiaMART Brand Campaign 2011

IndiaMART brand campaign illustrates IndiaMART.com's commitment to establish an understanding among more MSMEs to utilise the Internet as the most effective medium to do business and grow.

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IndiaMART Brand Campaign 2011

  1. 1. Brand Campaign: January-March 2011
  2. 2. A Brief About IndiaMART.com
  3. 3. IndiaMART Brand Campaign
  4. 4. MEDIA MIX
  5. 5. RADIO INTERNET PRINT OUTDOOR Multiple Media Vehicle
  6. 6. On Popular Radio Stations Radio Mirchi RedFM Big FM Radio City <ul><li>Delhi </li></ul><ul><li>Mumbai </li></ul><ul><li>Kolkata </li></ul><ul><li>Chennai </li></ul><ul><li>Pune </li></ul><ul><li>Ahmedabad </li></ul><ul><li>Hyderabad </li></ul><ul><li>Bangalore </li></ul><ul><li>Surat </li></ul><ul><li>Rajkot </li></ul><ul><li>Vadodara </li></ul><ul><li>Jalandhar </li></ul><ul><li>Kanpur </li></ul><ul><li>Indore </li></ul><ul><li>Gwalior </li></ul>Covers 15 cities Radio Click here to listen to the radio ad
  7. 7. PAN India presence through the most widely read dailies and magazines Mainlines : Times of India, Hindustan Times, The Hindu etc Financials : Economic Times, Financial Express etc Vernaculars : Rajasthan Patrika, Vijay Karnataka, Daily Sakal etc Business World, Dare, Entrepreneur, Business Star, Four Square Media etc Print More than 20 national dailies More than 50 B2B magazines
  8. 8. Print
  9. 9. <ul><li>Ads on most viewed websites like </li></ul><ul><li>- www.economictimes.com </li></ul><ul><li>- www.hindustantimes.com </li></ul><ul><li>- www.zeenews.com </li></ul><ul><li>- www.indianexpress.com </li></ul><ul><li>- www.financialexpress.com </li></ul><ul><li>- www.moneycontrol.com </li></ul><ul><li>& many more… </li></ul>Online
  10. 10. <ul><li>Hoarding and Billboards- Delhi & Mumbai </li></ul><ul><li>- Major industrial hubs </li></ul><ul><li>-Traffic choke-points </li></ul><ul><li>-Important railway stations </li></ul>DND Bridge, Noida Nehru Place, Delhi ISBT, Delhi Rajouri Garden, Delhi Outdoor
  11. 11. <ul><li>Coverages in Mint, Alootechie, IIFL etc </li></ul>Brand Campaign In Media

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IndiaMART brand campaign illustrates IndiaMART.com's commitment to establish an understanding among more MSMEs to utilise the Internet as the most effective medium to do business and grow.

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