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Digital marketing strategy for small business market your emerging business globally no money marketing for sme

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Digital marketing strategy for small business market your emerging business globally no money marketing for sme

  1. 1. Arun Tyagi Sr. Manager - Marketing, IndiaMART.com SMB Connect Conference, December 05, 2012. Ahmedabad.
  2. 2. Traditional Ways - Trade Fairs - Print Ads - Yellow Pages - Telemarketing - Referrals etc. SMB Connect Conference, December 05, 2012. Ahmedabad.
  3. 3. Getting Ready PESTLE Theory - Political - Economical - Social - Technological - Legal - Environmental Focus on One Market at a Time Budget SMB Connect Conference, December 05, 2012. Ahmedabad.
  4. 4. Internet: Enabler SMB Connect Conference, December 05, 2012. Ahmedabad.
  5. 5. Internet is the best way! - Website - Feedback, Survey, Analytics - B2B Marketplaces, Classifieds Sites - SEO, SEM, Adwords, Online PR, Social Media - Email, Signatures, Newsletters, SMS And - Visiting Cards, Bills/Invoices, Brochures SMB Connect Conference, December 05, 2012. Ahmedabad.
  6. 6. WEBSITE - Product Catalog, Shopping Cart - Company Profile, Certifications - Testimonials - PPT, PDF, Video - Analytics - Feedback, Survey - Newsletter SMB Connect Conference, December 05, 2012. Ahmedabad.
  7. 7. Internet Marketing - SEO, SEM, Adwords - Social Media, Online PR - Email, Signatures SMB Connect Conference, December 05, 2012. Ahmedabad.
  8. 8. B2B Marketplaces - Leverage Established Marketplace - Showcase Product Range and Credentials - Buy – Sell Offers - Buy Business Leads - Access Tenders SMB Connect Conference, December 05, 2012. Ahmedabad.
  9. 9. THANK YOU Q&A Arun Tyagi LinkedIn: linkedin.com/in/aruntyagi77 SMB Connect Conference, December 05, 2012. Ahmedabad.
  10. 10. THANK YOU Q&A Arun Tyagi LinkedIn: linkedin.com/in/aruntyagi77 SMB Connect Conference, December 05, 2012. Ahmedabad.

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