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Extrait de synthèse de presse :

Cosmétique

Marchés de niche et segments porteurs
Edition 2013

par Indexpresse
Themeco ... qu’est-ce que c’est ?

Des synthèses de presse pour analyser et surveiller

•	 350 synthèses de presse sectori...
La synthèse sur le marché de la cosmétique

Sources citées

Sport éco, Journal du textile, Fashion daily news, LSA, Instit...
La synthèse sur le marché de la cosmétique

Sommaire
Les cosmétotextiles, une affaire de spécialistes et de technicité
Les...
La synthèse sur le marché de la cosmétique

Résumé
En 2012, que ce soit sur le circuit de la grande distribution ou bien s...
Cette synthèse vous intéresse ?
Rendez-vous le site themeco.fr
http://www.themeco.fr/cosmetique-marches-deniche-et-segment...
Découvrez d’autres synthèses disponibles
alimentation vêtement tourisme

équipement de la maison Bio

TEXTILE Services à l...
par Indexpresse

Au service des professionnels de l’information depuis 20 ans

www.indexpresse.fr
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Pour une étude de marché de la cosmétique : extrait de synthèse de presse Themeco

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Analyse du marché de la cosmétique.
- Les cosmétotextiles, une affaire de spécialistes et de technicité
- Les cosmétiques haut de gamme et de luxe, une valeur sûre
- Les cosmétiques bio concurrencés par les cosmétiques naturels
- Les cosmétiques ethniques, pour satisfaire toutes les femmes
- La cosmétique masculine, pour un nouveau profil de consommateur
En 2012, que ce soit sur le circuit de la grande distribution ou bien sur celui de la distribution sélective, le marché français de l’hygiène-beauté déçoit. Les ventes progressent moins fortement que l’année précédente sur le premier, et elles reculent même tous segments confondus sur le second. Les arbitrages budgétaires ...

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Pour une étude de marché de la cosmétique : extrait de synthèse de presse Themeco

  1. 1. Extrait de synthèse de presse : Cosmétique Marchés de niche et segments porteurs Edition 2013 par Indexpresse
  2. 2. Themeco ... qu’est-ce que c’est ? Des synthèses de presse pour analyser et surveiller • 350 synthèses de presse sectorielles, sur les entreprises et les marchés, réalisées à partir d’articles de la presse économique, professionnelle et sectorielle française. • 30 catégories pour vous permettre de faire le point sur un marché, un concurrent, une question d’actualité économique, une tendance, une question marketing ... Toutes les informations proposées sont sélectionnées et analysées par des professionnels de la veille économique. par Indexpresse
  3. 3. La synthèse sur le marché de la cosmétique Sources citées Sport éco, Journal du textile, Fashion daily news, LSA, Institut français de la mode, Cosmétique magazine, L’Expansion, CB News, Points de vente, L’Entreprise - Groupe Express Expansion, www.premiumbeautynews, L’Information agricole, Le Nouvel économiste, Pharmacien manager... Entreprises & acteurs cités New Body Line, Dim, Lycra Beauty Fabric, Lytess, Skin’up, L’Oréal Luxe, Sisley, Biotherm, Lancôme, LVMH, Puressentiel, Mustela, Léa Nature, La Phocéenne de Cosmétique, Aroma-Zone, Yves Rocher, Melyssa, Colorii... Mots-clés cosmétique, luxe, haut de gamme, cosmétique naturel, cosmétique bio, cosmétique pour hommes, gender marketing, cosmétique ethnique, ethnocosmétique, cosmétique masculine, stratégie de l’entreprise, marché de niche, relais de croissance, secteur porteur, innovation, spécialisation... par Indexpresse
  4. 4. La synthèse sur le marché de la cosmétique Sommaire Les cosmétotextiles, une affaire de spécialistes et de technicité Les cosmétiques haut de gamme et de luxe, une valeur sûre Les cosmétiques bio concurrencés par les cosmétiques naturels Les cosmétiques ethniques, pour satisfaire toutes les femmes La cosmétique masculine, pour un nouveau profil de consommateur par Indexpresse
  5. 5. La synthèse sur le marché de la cosmétique Résumé En 2012, que ce soit sur le circuit de la grande distribution ou bien sur celui de la distribution sélective, le marché français de l’hygiène-beauté déçoit. Les ventes progressent moins fortement que l’année précédente sur le premier, et elles reculent même tous segments confondus sur le second. Les arbitrages budgétaires et la baisse du pouvoir d’achat continuent de peser sur l’activité économique générale. Et la cosmétique n’échappe pas à la règle ! Dans ce contexte, la recherche de nouveaux gisements de croissance est toujours plus d’actualité. Si la cosmétique française veut conserver sa vitalité et sa prédominance internationale, elle se doit de continuer à être pionnière et dynamique dans la quête de nouvelles clientèles et de nouveaux marchés ainsi que dans l’exploration des segments les plus porteurs. Qu’ils s’agissent des cosmétotextiles, des cosmétiques haut de gamme et de luxe, des cosmétiques naturels et/ou bio, des cosmétiques ethniques, ou bien encore de la cosmétique masculine, tous ces segments offrent la promesse d’un futur sous les meilleurs auspices. Plus que jamais le produit se doit de répondre aux attentes des consommateurs (trices), de tous les consommateurs ! Dans cet univers ultra-concurrentiel, la recette pour se distinguer semble reposer sur une équation complexe mêlant innovation, technologie, segmentation.... et communication habile auprès des nouvelles cibles potentielles. par Indexpresse
  6. 6. Cette synthèse vous intéresse ? Rendez-vous le site themeco.fr http://www.themeco.fr/cosmetique-marches-deniche-et-segments-porteurs-1.html Cliquez sur le lien ci-dessus pour pouvoir télécharger cette synthèse dans son intégralité ! par Indexpresse
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  8. 8. par Indexpresse Au service des professionnels de l’information depuis 20 ans www.indexpresse.fr

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