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Online Test Preparation in the US — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com...
Online Test Preparation in the US — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com...
Online Test Preparation in the US — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com...
Online Test Preparation in the US — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com...
Online Test Preparation in the US — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com...
Online Test Preparation in the US — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com...
Online Test Preparation in the US — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com...
Online Test Preparation in the US — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com...
Online Test Preparation in the US — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com...
Online Test Preparation in the US — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com...
Online Test Preparation in the US — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com...
Online Test Preparation in the US — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com...
Online Test Preparation in the US — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com...
Online Test Preparation in the US — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com...
Online Test Preparation in the US — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com...
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Online Test Preparation in the US - Market Size and Intelligence Report - Indalytics Advisors

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The report ‘Online Test Preparation in the US — Market Size and Intelligence’ discusses the current market size of online test preparation for standardized tests in the US. It segregates the online test preparation on the basis of level of education (school, undergraduate, postgraduate and professional levels) and types of test preparation (mobile and online learning).

It further discusses which standardized test have high demand for online preparation, where is the demand for online test preparation coming from, and what are the modes of online test preparation. The report also discusses the key trends shaping the online test preparation sector, its forecasted market size, as well as profiles of major players.

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Online Test Preparation in the US - Market Size and Intelligence Report - Indalytics Advisors

  1. 1. Online Test Preparation in the US — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 0 GAM ONLINE TEST PREPARATION IN THE US — MARKET SIZE AND INTELLIGENCE REPORT Indalytics Advisors business@indalytics.com www.indalytics.com September 2015
  2. 2. Online Test Preparation in the US — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 1 TABLE OF CONTENTS  Market Size of Online Test Preparation in the US o Online Test Preparation for Standardized Tests at School Level o Online Test Preparation for Standardized Tests at Undergraduate Level o Online Test Preparation for Standardized Tests at Postgraduate and Professional Level  Types of Online Test Preparation for Standardized Tests  Forecasted Market Size of Online Test Preparation in the US  Demand for Online Test Preparation in the US o Which Standardized Tests Are in High Demand? o Where is the Demand for online Test Preparation Coming From? o Modes of Online Test Preparation  Trends in Online Test Preparation in the US o Introduction of New Test Preparation Products o Expansion in Online Test Preparation Space o Investments in Online Test Preparation  Profiles of Key Players o Barron’s Test Prep o Grockit o Kaplan, Inc. o Khan Academy o Knewton o Manhattan Review o McGraw–Hill Education o Testive o The Princeton Review o Varitas Prep
  3. 3. Online Test Preparation in the US — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 2 LIST OF FIGURES  Figure 1: Market Size of Online Test Preparation in the US — Postgraduate, Undergraduate, and School Level — 2015 (E)  Figure 2: Market Size of Online Test Preparation in the US —School Level — 2015 (E)  Figure 3: Market Size of Online Test Preparation in the US — Undergraduate Level — 2015 (E)  Figure 4: Market Size of Online Test Preparation in the US — Postgraduate and Professional Level — 2015 (E)  Figure 5: Market Size of Online Test Preparation in the US — Mobile Apps and Other Online Learning — 2015 (E)  Figure 6: Market Size of Online Test Preparation in the US — Mobile Apps and Other Online Learning — By levels of Education — 2015 (E)  Figure 7: Forecasted Market Size of Online Test Preparation in the US — 2015 (E)–2020 (F)  Figure 8: Online demand for Test Preparation — Standardized Tests in the US — 2015 (E)  Figure 9: Online demand for Test Preparation — Standardized Tests in the US — By Geographies — 2015 (E)  Figure 10: Online demand for Test Preparation — Standardized Tests in the US — By tests — 2015 (E)  Figure 11: Online demand for Test Preparation — Standardized Tests in the US — By Modes of Test Preparation — 2015 (E)
  4. 4. Online Test Preparation in the US — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 3 PUBLICATION DATE September 2015 NUMBER OF PAGES 44 PRICE OF THE REPORT Single User: US$350 Multi User/ Enterprise: US$750 Visit www.indalytics.com or write to us at info@indalytics.com to know more about the report.
  5. 5. Online Test Preparation in the US — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 4 ABOUT THE REPORT The report ‘Online Test Preparation in the US — Market Size and Intelligence’ discusses the current market size of online test preparation for standardized tests in the US. It segregates the online test preparation on the basis of level of education (school, undergraduate, postgraduate and professional levels) and types of test preparation (mobile and online learning). It further discusses which standardized test have high demand for online preparation, where is the demand for online test preparation coming from, and what are the modes of online test preparation. The report also discusses the key trends shaping the online test preparation sector, its forecasted market size, as well as profiles of major players.
  6. 6. Online Test Preparation in the US — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 5 RESEARCH METHODOLOGY Market size of online test preparation sector is defined as the total revenue generated by the sector. It is a product of the total number of test takers who are expected to prepare online, and the ticket size of various online test preparation resources. All the data present in this report is sourced through legal and ethical competitive intelligence. The research includes both secondary research, as well as primary research including interviews and surveys. Secondary research was conducted to gather relevant, latest and authentic data from various sources. This data is used to understand the sector, identify various trends and players, and calculate the number of students taking various tests. The sources used for secondary data include:  Ethical web–scrapping to determine the volume of online search queries for test preparation  White Papers, Reports, and Research Material from Test Makers  White Papers, Reports, and Research Material from various government organizations  Analyst Reports  Annual Reports and Filings  Companies’ Social Media Activities  Company Websites
  7. 7. Online Test Preparation in the US — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 6  Events and Conferences  Industry Organizations  Webinars and News Releases LIST OF TESTS MENTIONED IN THE REPORT ACT American College Testing AP Tests Advanced Placement tests ASVAB Armed Services Vocational Aptitude Battery CAIA Chartered Alternative Investment Analyst CFA Chartered Financial Analyst CFP Certified Financial Planner COOP Cooperative Admissions Examination Program CPA Certified Public Accountant DAT Dental Admission Test FRM Financial Risk Manager GED General Educational Development GMAT Graduate Management Admission Test GRE Graduate Record Examinations HSPT High School Proficiency Assessment ISEE Independent School Entrance Examination
  8. 8. Online Test Preparation in the US — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 7 LSAT Law School Admission Test MAT Miller Analogies Test MCAT Medical College Admission Test NAPLAX North American Pharmacist Licensure Examination OAT Optometry Admission Test PCAT Pharmacy College Admission Test PLAN Preliminary Scholastic Aptitude Test PSAT/NMSQT Preliminary SAT/National Merit Scholarship Qualifying Test SAT Scholastic Assessment Test SHSAT Specialized High Schools Admissions Test SSAT Secondary School Admission Test TACHS Test for Admission into Catholic High Schools THEA Texas Higher Education Assessment TASC Test Assessing Secondary Completion TOEFL Test of English as a Foreign Language TOEIC Test of English for International Communication USMLE United States Medical Licensing Examination
  9. 9. Online Test Preparation in the US — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 8 EXECUTIVE SUMMARY Online test preparation for standardized tests in the US is expected to reach US$X.XX billion at the end of 2015. X.XX% of the market is dominated by test preparation at postgraduate level, followed by test preparation for undergraduate level at X.XX%, and that for tests at school level at X.XX%. Overall, online test preparation constitutes X.XX% of the total test preparation market in the US. ACT constitutes X.XX% of the total demand for online test preparation. It is followed by SAT (X.XX %), GRE (X.XX %), GMAT (X.XX %), and LSAT (X.XX %). Further, X.XX% of the demand for online test preparation for US–based standardized tests comes from within the US. It is followed by online queries from Canada (X.XX %), India (X.XX %), and UK (X.XX %). Further, X.XX% of the online test preparation is done through laptops and personal computers. It is followed by mobile phones, which account for X.XX% of the online test preparation, and tablets with X.XX% of the total online test preparation. However, X.XX% of the total online test preparation revenue comes from mobile apps, while the remaining comes from sale of online services. The online test preparation segment is witnessing several trends, such as introduction of new products and players, as well as expansion by existing ones. The segment is also witnessing an increase in investments and M&A activities.
  10. 10. Online Test Preparation in the US — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 9 LIST OF ORGANIZATIONS MENTIONED IN THE REPORT Baidu Barron’s Becker Professional Education BenchPrep Chegg Chuanke.com DeVry Education Group Edgenuity Edswell ExamTime.com Formation 8 Graham Holdings Company Griffith Tutoring Grockit Hobsons Kaplan Khan Academy Knewton Learn Capital Learnist Manhattan Review McGraw–Hill Education Naviance Test Prep Noodle Education Picmonic RedVector Rockit ScoreBeyond SmartStudy.com Tallahassee Community College Testive The Princeton Review Universal Education Group Veritas Prep Zinkerz
  11. 11. Online Test Preparation in the US — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 10 REPORT SAMPLE FIGURE 1: ONLINE DEMAND FOR TEST PREPARATION — STANDARDIZED TESTS IN THE US — 2015 (E) Source: Indalytics Advisors ABC X.XX% ABC X.XX% ABC X.XX% ABC X.XX% ABC X.XX% ABC X.XX% ABC X.XX% ABC X.XX% ABC X.XX% One million internet searches for test preparation, ending August 15, 2015
  12. 12. Online Test Preparation in the US — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 11 FIGURE 2: ONLINE DEMAND FOR TEST PREPARATION — STANDARDIZED TESTS IN THE US — BY GEOGRAPHIES — 2015 (E) Source: Indalytics Advisors One million internet searches for test preparation, ending August 15, 2015ABC X.XX% ABC X.XX% ABC X.XX% ABC X.XX% ABC X.XX% ABC X.XX%
  13. 13. Online Test Preparation in the US — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 12 FIGURE 3: ONLINE DEMAND FOR TEST PREPARATION — STANDARDIZED TESTS IN THE US — BY TESTS — 2015 (E) Source: Indalytics Advisors CPA TOEFL / TOEIC AHPAT USMLE FRM NAPLEX CAIA CFA GMAT MAT MCAT SSAT CFP DAT OAT GRE LSAT COOP PCAT SAT AP Tests ISEE PSAT/NMSQT ASVAB HSPT ACT CBEST Total 0% 20% 40% 60% 80% 100% Demand from US Demand Outside US One million internet searches for test preparation, ending August 15, 2015
  14. 14. Online Test Preparation in the US — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 13 DISCLAIMER No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Indalytics Advisors Private Limited. The information contained in this report is of a general nature and is not intended to address any particular individual or entity’s circumstances. Although proper care has been taken to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. The publisher should not be held liable for any discrepancy in the information. No one should act upon such information without appropriate professional advice after a thorough examination of the particular situation. Publication Volume: GCI-15-GL-06 Publication Date – September 2015 © 2015 Indalytics Advisors Private Limited For further information, please contact info@indalytics.com
  15. 15. Online Test Preparation in the US — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 14 NOTES

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