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Online Continuing and Professional Learning — Market Size and Demand in the US
© Indalytics Advisors l www.indalytics.com ...
Online Continuing and Professional Learning — Market Size and Demand in the US
© Indalytics Advisors l www.indalytics.com ...
Online Continuing and Professional Learning — Market Size and Demand in the US
© Indalytics Advisors l www.indalytics.com ...
Online Continuing and Professional Learning — Market Size and Demand in the US
© Indalytics Advisors l www.indalytics.com ...
Online Continuing and Professional Learning — Market Size and Demand in the US
© Indalytics Advisors l www.indalytics.com ...
Online Continuing and Professional Learning — Market Size and Demand in the US
© Indalytics Advisors l www.indalytics.com ...
Online Continuing and Professional Learning — Market Size and Demand in the US
© Indalytics Advisors l www.indalytics.com ...
Online Continuing and Professional Learning — Market Size and Demand in the US
© Indalytics Advisors l www.indalytics.com ...
Online Continuing and Professional Learning — Market Size and Demand in the US
© Indalytics Advisors l www.indalytics.com ...
Online Continuing and Professional Learning — Market Size and Demand in the US
© Indalytics Advisors l www.indalytics.com ...
Online Continuing and Professional Learning — Market Size and Demand in the US
© Indalytics Advisors l www.indalytics.com ...
Online Continuing and Professional Learning — Market Size and Demand in the US
© Indalytics Advisors l www.indalytics.com ...
Online Continuing and Professional Learning — Market Size and Demand in the US
© Indalytics Advisors l www.indalytics.com ...
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Online Continuing and Professional Learning - Market Size and Demand in the US - Indalytics Advisors

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The report ‘Online Continuing and Professional Learning — Market Size and Demand in the US’ discusses the total market size of online courses on further education and professional development — that are taken by people beyond enrollment age for school education to enhance their skill sets and career prospects.

It estimates the market size from the demand side, both in terms of volume and value (US$). It segregates the market size by major categories that demand the courses. It further estimates the demand for both free and paid online courses in continuing and professional learning.

The report also discusses the major trends in the US for online continuing and professional learning, along with the activities of major players.

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Online Continuing and Professional Learning - Market Size and Demand in the US - Indalytics Advisors

  1. 1. Online Continuing and Professional Learning — Market Size and Demand in the US © Indalytics Advisors l www.indalytics.com l 0 Indalytics.com | info@indalytics.com & Online Continuing and Professional Learning — Market Size and Demand in the US February 2015
  2. 2. Online Continuing and Professional Learning — Market Size and Demand in the US © Indalytics Advisors l www.indalytics.com l 1 TABLE OF CONTENTS  Market Size of Online Continuing and Professional Learning in the US  Demand for Courses in Online Continuing and Professional Learning  Trends in Online and Professional Learning in the US  Introduction of New Products and Programs  Collaboration among Organizations  Investments in Online Continuing and Professional Education  Organizations Mentioned in the Report LIST OF FIGURES  Figure 1: Online Continuing and Professional Learning in the US — Market Size (Value) — By Categories  Figure 2: % of Students Going for Paid Courses and Certifications  Figure 3: Online Continuing and Professional Learning in the US — Market Size (Volume) — By Categories  Figure 4: Online Continuing and Professional Learning in the US — Demand for Courses (Volume)  Figure 5: Trends in Online Continuing and Professional Learning in the US
  3. 3. Online Continuing and Professional Learning — Market Size and Demand in the US © Indalytics Advisors l www.indalytics.com l 2 PUBLICATION DATE February 2015 NUMBER OF PAGES 26 PRICE OF THE REPORT Single User: US$200 Multi User/ Enterprise: US$450 Visit www.indalytics.com or write to us at info@indalytics.com to know more about the report.
  4. 4. Online Continuing and Professional Learning — Market Size and Demand in the US © Indalytics Advisors l www.indalytics.com l 3 ABOUT THE REPORT The report ‘Online Continuing and Professional Learning — Market Size and Demand in the US’ discusses the total market size of online courses on further education and professional development — that are taken by people beyond enrollment age for school education to enhance their skill sets and career prospects. It estimates the market size from the demand side, both in terms of volume and value (US$). It segregates the market size by major categories that demand the courses. It further estimates the demand for both free and paid online courses in continuing and professional learning. The report also discusses the major trends in the US for online continuing and professional learning, along with the activities of major players. In case you have a specific query regarding this report, or want some additional information, then please feel free to write to us at info@indalytics.com.
  5. 5. Online Continuing and Professional Learning — Market Size and Demand in the US © Indalytics Advisors l www.indalytics.com l 4 MARKET DEFINITION — ONLINE CONTINUING AND PROFESSIONAL LEARNING Online continuing and professional education consists of online courses on further education and professional development — that are taken by people beyond enrollment age for school education — to enhance their skill sets and career prospects. Continuing education consists of postsecondary learning, which does not fall into formal education. It does not include the following: 1. Formal professional education — where students enroll for a specialized education, which grants them a license of degree to practice a profession such as law. 2. Formal adult education — which is imparted to students beyond the enrollment age, to make them literate. 3. Correspondence education — which includes education through sale of study material, such as books, CDs, and DVDs. Online continuing and professional learning comprises of both non–credit, as well as degree credit courses, which students can take through the internet. The courses are imparted by educational institutions through their websites, as well as through websites, working as marketplaces.
  6. 6. Online Continuing and Professional Learning — Market Size and Demand in the US © Indalytics Advisors l www.indalytics.com l 5 RESEARCH METHODOLOGY Volume of online continuing and professional learning consists of the number of students who are enrolled, or are expected to get enrolled in at least one of the courses falling under the category. The volume is estimated as per the following definitions:  Serviceable Available Market (SAM) — it represents the number of students that have enrolled, or are expected to enroll in at least one of the courses.  Serviceable Obtainable Market (SOM) — it represents number of students that are expected to complete the online courses and pay for them. Market size of online continuing and professional learning in terms of value is calculated by multiplying SOM by average ticket size of courses. Conversion ratios from SAM to SOM are calculated with the help of government data, as well as primary research interviews with course providers and marketplaces. The market size is estimated by the demand of online courses and not the supply — due to the business model of online courses. The online courses are not specific to a particular geography, and can be taken by almost anyone having access to the internet and ability to understand language of the course. Therefore estimating the size through suppliers leads to an incorrect market landscape by a particular geography.
  7. 7. Online Continuing and Professional Learning — Market Size and Demand in the US © Indalytics Advisors l www.indalytics.com l 6 EXECUTIVE SUMMARY Market size of online continuing and professional learning in the US is expected to reach US$XX billion by the end of 2015. Approximately XX% of the market is dominated by working population, who enroll for online courses to enhance their skillset and employment prospects. Further, XX% of the market demand comes from students, and XX% comes from the unemployed. In terms of the number of students, approximately XX million people in the US are expected to enroll for online continuing and professional learning courses in 2015. Out of these approximately XX (XX%) million will enroll in the paid courses or pay for certifications. In terms of courses, XX% of the demand — for both free as well as paid courses — is expected to come from Business and Management courses. It will be followed by courses in Language Learning; Computer Science, Programming and Web Development; Economics and Finance; and Data Analytics and Statistics. The online continuing and professional learning in the US is witnessing emergence of new products and programs. The segment is also witnessing inflow of investments, along with collaboration among the companies.
  8. 8. Online Continuing and Professional Learning — Market Size and Demand in the US © Indalytics Advisors l www.indalytics.com l 7 ORGANIZATIONS MENTIONED IN THE REPORT Amazon Associated Industries of Massachusetts Aveda Corporation Code.org Craftsy C-Suite Network DJE Holdings EDUCATA EdX ExecOnline Freeport Financial Google Greenbuild University Gulfcoast Ultrasound Institute Hanley Wood LLC IBM Kaplan Ventures LaunchCode LeaseHawk Leeds University LightSpeed VT Massachusetts Institute of Technology MassageTherapyOnline.com mCordis Microsoft Militello Capital MindEdge Inc. MIT Sloan School of Management MultiView National Virtual Academy for Indian Agriculture New Atlantic Ventures Osage Venture Partners Pluralsight Riverside Company Treehouse Trident University International University of Pennsylvania Wharton Business School Zeno group
  9. 9. Online Continuing and Professional Learning — Market Size and Demand in the US © Indalytics Advisors l www.indalytics.com l 8 REPORT SAMPLE TABLE 1: ONLINE CONTINUING AND PROFESSIONAL LEARNING IN THE US — MARKET SIZE (VALUE) — BY CATEGORIES Category Value (US$ Million) Students XX Working Population XX Unemployed XX Source: Indalytics Advisors FIGURE 1: % OF STUDENTS GOING FOR PAID COURSES AND CERTIFICATIONS Source: Indalytics Advisors XX XX XX XX XX XX XX XX Students Working Population Unemployed Total % enrolling for paid courses and certifications Total Volume = XX million Date = 2015 (E)
  10. 10. Online Continuing and Professional Learning — Market Size and Demand in the US © Indalytics Advisors l www.indalytics.com l 9 FIGURE 2: ONLINE CONTINUING AND PROFESSIONAL LEARNING IN THE US — DEMAND FOR COURSES (VOLUME) Source: Indalytics Advisors Trends in Online and Professional Learning in the US INTRODUCTION OF NEW PRODUCTS AND PROGRAMS Several edtech organizations in professional education space have launched new programs to increase their student enrollment. Digital PR agency Zeno group — a DJE Holdings company — has launched an e-learning training program for other PR agencies and marketers to improve their digital and social media skills. Business & Management Language learning Computer Science, Programming and Web Development Economics and Finance Data Analysis and Statistics Law Teacher Training Others Total estimated enrollment in all courses and certifications = XX million Date = 2015 (E)
  11. 11. Online Continuing and Professional Learning — Market Size and Demand in the US © Indalytics Advisors l www.indalytics.com l 10 The program — Asia Digital Essentials Program — provides several courses on social media and digital marketing. The course fee range from US$27 per month to US$67 per month, depending on the features. Students taking the course are required to study at least six hours of curriculum and pass a test before getting a certificate from for a particular skill. Cosmetics manufacturer Aveda Corporation has launched online education program called Learn Aveda. The program has several pause- and-practice videos that teach hair cutting. The program teaches 15 different haircuts and 10 technique videos. Cost of the curriculum for salons is US$180 per month for the first six users and US$25 for each addition user, with a four-month minimum subscription.
  12. 12. Online Continuing and Professional Learning — Market Size and Demand in the US © Indalytics Advisors l www.indalytics.com l 11 DISCLAIMER No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Indalytics Advisors Private Limited. The information contained in this report is of a general nature and is not intended to address any particular individual or entity’s circumstances. Although proper care has been taken to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. The publisher should not be held liable for any discrepancy in the information. No one should act upon such information without appropriate professional advice after a thorough examination of the particular situation. Publication Volume: GCI-15-GL-02 Publication Date – February 2015 © 2015 Indalytics Advisors Private Limited For further information, please contact info@indalytics.com
  13. 13. Online Continuing and Professional Learning — Market Size and Demand in the US © Indalytics Advisors l www.indalytics.com l 12 NOTES

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