INDALYTICS                POTENTIAL MARKET SIZE OF MOBILEADVISORS                  EDUCATION IN INDIA — MARCH 2012  © 2012...
POTENTIAL MARKET SIZE OF MOBILE EDUCATION IN INDIA — MARCH 2012      A BOUT THE R EPORT      W HAT      IS THIS REPORT ABO...
POTENTIAL MARKET SIZE OF MOBILE EDUCATION IN INDIA — MARCH 2012    T ABLE OF C ONTENTS    Potential market size of mobile ...
POTENTIAL MARKET SIZE OF MOBILE EDUCATION IN INDIA — MARCH 2012    L IST OF COMPANIES MENTIONED IN THE REPORT    Aircel/Di...
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Indalytics Advisors - Potential Market Size Of Mobile Education In India March 2012 Report Brief

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Potential Market Size of Mobile Education in India discuses market size, courses, smartphones, operating systems and wireless carriers that are in demand in mobile education sector

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Indalytics Advisors - Potential Market Size Of Mobile Education In India March 2012 Report Brief

  1. 1. INDALYTICS POTENTIAL MARKET SIZE OF MOBILEADVISORS EDUCATION IN INDIA — MARCH 2012 © 2012, Indalytics Advisors Private Limited l Indalytics.com l info@indalytics.com
  2. 2. POTENTIAL MARKET SIZE OF MOBILE EDUCATION IN INDIA — MARCH 2012 A BOUT THE R EPORT W HAT IS THIS REPORT ABOUT ? This report is a snapshot of market size of mobile education business in India. The reports discuses the current market potential for providing education through mobile phones to students in India. It further talks about the courses, smartphone makers, operating systems and wireless carriers that are in high demand. It helps the players in mobile education space to know the high–growth niches, which they should target to grow their businesses. D EFINITION OF MOBILE EDUCATION Mobile education, for the purpose of market demand estimation, is defined as the education, which is imparted to students through their mobile phones. The term also includes the following: • Normal educational content in softcopies, which can also be accessed through computers • Content that can be shared or transferred though mobile applications A SSUMPTIONS MADE IN THE REPORT In order to calculate the market size, we have taken the following assumptions: • Only the school students from class IX — XII and higher education students, who live in urban India, and have access to smartphones, have been considered as potential customers for mobile education content. • On an average each student, can download two applications, which are available to him/her for a subscription price of INR1 per day per application. • Currency conversion rate is considered to be INR50 for US$1.2 © 2012, Indalytics Advisors Private Limited
  3. 3. POTENTIAL MARKET SIZE OF MOBILE EDUCATION IN INDIA — MARCH 2012 T ABLE OF C ONTENTS Potential market size of mobile education in India (2011) High–growth niches in mobile education space Market size in terms of various course streams Most favored smartphones and operating systems Subscriber base of wireless telecom service providers Activities in mobile education space L IST OF F IGURES AND T ABLES Figure 1: market size of mobile education business (E) — 2011 (US$ million) Figure 2: market size of mobile education business (E) — 2011 (students in various courses) Figure 3: market share of smartphones in India — 2011 Figure 4: market share of smartphone operating systems in India — 2011 Figure 5: top telecom wireless service providers by subscriber base — December 2011 Table 1: telecom wireless service providers with highest number of subscribers — as per circles — December 20113 © 2012, Indalytics Advisors Private Limited
  4. 4. POTENTIAL MARKET SIZE OF MOBILE EDUCATION IN INDIA — MARCH 2012 L IST OF COMPANIES MENTIONED IN THE REPORT Aircel/Dishnet MTNL Apple Nokia Bharti Airtel Reliance Blackberry (RIM) Samsung BSNL Sistema EdServ Spice Etisalat S-tel HFCL Tata HTC Tata DoCoMo Idea Uninor IL&FS Education and Videocon Technology Services Vodafone Loop Wipro Micromax N UMBER OF P AGES 13 P RICE OF THE R EPORT INR2,000 / US$40 H OW TO PROCURE IT In case you wish to procure the report, please write us a mail at info@indalytics.com4 © 2012, Indalytics Advisors Private Limited

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