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GAM
GLOBAL MARKET FOR ONLINE LANGUAGE
LEARNING TO 2020 — MARKET SIZE AND
INTELLIGENCE REPORT
Indalytics Advisors business@...
Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l w...
Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l w...
Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l w...
Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l w...
Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l w...
Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l w...
Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l w...
Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l w...
Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l w...
Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l w...
Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l w...
Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l w...
Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l w...
Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l w...
Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l w...
Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l w...
Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l w...
Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l w...
Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l w...
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Global market for online language learning to 2020 - market size and intelligence report - indalytics advisors

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The report ‘Global Market for Online Language Learning to 2020 — Market Size and Intelligence’ discusses the current and forecasted market size of online language learning. It segregates the market size on the basis of online demand for various languages; demand generating from various countries; segregation by Business–to–Business (B2B) and Business–to–Consumers (B2C); and by types of delivery models — such as mobile phones, tablets, desktops, and laptops.

The report discusses the forecasted market size and year–wise growth of the sector till 2020, along with the various drivers, which will lead to this growth.

It also discusses the various trends that are shaping the online language learning space, along with the major investments, and mergers and acquisitions that took place since January 2014. The report further discusses the profile of major players in the online language learning space.

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Global market for online language learning to 2020 - market size and intelligence report - indalytics advisors

  1. 1. GAM GLOBAL MARKET FOR ONLINE LANGUAGE LEARNING TO 2020 — MARKET SIZE AND INTELLIGENCE REPORT Indalytics Advisors business@indalytics.com www.indalytics.com July 2015
  2. 2. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 1 TABLE OF CONTENTS  Definition and Scope of Online Language Learning  Market Size of Global Online Language Learning Space o Global Online Language Learning Market Size — By Demand for Languages o Global Online Language Learning Market Size — By Demand from Countries o Global Online Language Learning Market Size — By Types of Customers o Global Online Language Learning Market Size — By Types of Delivery models  Forecasted Market Size of Global Online Language Learning Space  Drivers Impacting Global Online Language Learning Space o Penetration and Use of Internet o Use of mobile phones and Tablets o Outbound International Student Mobility o Increasing Immigration of Skilled professionals o Increase in Literacy Rates  Trends in Global Online Language Learning Space o Introduction of New Products o Companies Collaborating with Other Organizations o Expansion in Online Language Learning Space o Companies Innovating Themselves  Investments in Global Online Language Learning Space  Five Forces Analysis of Global Online Language Learning Space o Threat of new entrants o Threat of substitute products or services o Bargaining power of customers o Bargaining power of suppliers o Intensity of competitive rivalry
  3. 3. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 2  Profiles of Key Players o 50 Languages o Babbel o Bussu o Duolingo o Livemocha o Mc Graw Hill Education o Memrise o OK Panda o Pearson Education o Rosetta Stone  List of Organizations Mentioned in the Report
  4. 4. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 3 LIST OF FIGURES  Figure 1: Market Size of Online Language Learning — By Languages — 2015 (E)  Figure 2: Online Demand for Language Learning — By Countries  Figure 3: Market Size of Online Language Learning — By B2B and B2C customers — 2015 (E)  Figure 4: Market Size of Online Language Learning — By Devices Used for Learning — 2015 (E)  Figure 5: Market Size of Online Language Learning — By Devices Used for Learning — B2C Segment —2015 (E)  Figure 6: Market Size of Online Language Learning — By Devices Used for Learning — B2B Segment —2015 (E)  Figure 7: Forecasted Market Size of Online Language Learning — Global — 2015 (E)–2020 (F)  Figure 8: Forecasted Growth Rates of Online Language Learning — Global, B2B, and B2C — 2016 (F)–2020 (F)  Figure 9: Individuals Using the Internet — World, Developing, and Developed Countries — 2014–2015(E)  Figure 10: % of Individuals Using the Internet — Top 20 Countries by Population — 2013– 2014  Figure 11: Mobile Phone Subscriptions — World, Developing, and Developed Countries — 2014–2015(E)  Figure 12: Active mobile-broadband subscriptions — World, Developing, and Developed Countries — 2014–2015(E)  Figure 13: Outbound International Student Mobility — 2009–2013  Figure 14: Total Migrant Stock — World — 2010–2013  Figure 15: Adult and Youth Literacy Rates (%) — World — 2000–2015 (E)  Figure 16: Five–forces Analysis of Higher Education Sector in GCC Countries
  5. 5. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 4 PUBLICATION DATE July 2015 NUMBER OF PAGES 62 PRICE OF THE REPORT Single User: US$1,000 Multi User/ Enterprise: US$2,500 Visit www.indalytics.com or write to us at info@indalytics.com to know more about the report.
  6. 6. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 5 ABOUT THE REPORT The report ‘Global Market for Online Language Learning to 2020 — Market Size and Intelligence’ discusses the current and forecasted market size of online language learning. It segregates the market size on the basis of online demand for various languages; demand generating from various countries; segregation by Business–to–Business (B2B) and Business–to– Consumers (B2C); and by types of delivery models — such as mobile phones, tablets, desktops, and laptops. The report discusses the forecasted market size and year–wise growth of the sector till 2020, along with the various drivers, which will lead to this growth. It also discusses the various trends that are shaping the online language learning space, along with the major investments, and mergers and acquisitions that took place since January 2014. The report further discusses the profile of major players in the online language learning space.
  7. 7. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 6 DEFINITION AND SCOPE OF ONLINE LANGUAGE LEARNING Online language learning involves learning languages with the help of internet, through online platforms, games and mobile applications (apps). Language learning involves both physical and virtual learning. Physical learning involves conventional learning of languages in classrooms and learning centers, with the help of teachers and printed study material. Virtual learning, on the other hand involves self-study. It includes self- paced learning, either through printed study material, or CDs. A part of virtual learning is online learning, which involves the use of internet for learning languages. Online learning includes collaboration–based learning through online classes and portals, as well as online games and mobile apps.
  8. 8. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 7 RESEARCH METHODOLOGY Market size of online language learning is being calculated as a product of demand for online languages — factored by the percentage of paying customers — and ticket size of various language learning courses. Online language learning is not confined to any particular geography. E.g. demand for language learning apps such can Duolingo can come from any part of the world. Therefore, the market size is calculated by global online demand, and not by demand from specific countries. Demand for online language learning has been derived by scraping and analyzing data from various search engines. One billion internet searches related to language learning, ending June 30, 2015 have been analyzed to ascertain the major countries from which the demand is coming, as well as the most demanded languages. The data has been validated through various parameters such as languages introduced by new mobile apps, inward and outward student mobility, and immigration statistics — which are some of the key drivers to demand for online language learning. The data has further been adjusted to account for various factors such as completions rate of online courses, number of users paying for premium version of mobile apps, and completion in the segment. The result has been multiplied by ticket size of various delivery methods — such as premium apps’ subscriptions, and licenses to enterprises and educational institutions.
  9. 9. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 8 Various factors for forecasting the growth have been derived from the statistics provided by the government, ministries, as well as prominent organizations such as the World Bank, International Monetary Funds, UNESCO Institute of Statistics, World Factbook — CIA etc. The data is further validated through credible analyst reports, white papers by industry organizations, questioners and expert interviews.
  10. 10. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 9 EXECUTIVE SUMMARY Global online language learning is estimated to reach US$XX.XX billion by the end of 2015. English is the most demanded language online — followed by French, Hindi, and Spanish. In terms of geographies, majority of the demand comes from US, China, India, and UK. Online language learning space is witnessing several trends. The segment is witnessing introduction of new portals and mobile apps, as well as more learners adapting to these apps. Further, due to several new players introducing free mobile apps, existing players are re-inventing their revenue models, and are going for collaborations. The segment is also witnessing increase in investment activities, and is one of the sought after segments in education technology. Market for online language learning is expected to grow at a compound annual growth rate (CAGR) of XX.XX%, and reach US$XX.XX billion by 2020. The growth will be driven by various drivers such as increase in population, internet penetration, use of mobile phone and tablets, and mobilization of students and working professionals.
  11. 11. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 10 LIST OF ORGANIZATIONS MENTIONED IN THE REPORT 1776 Ventures 500 Startups 50Languages LLC ANALEC Babbel Baidu Inc. Beenos Bussu Limited CNK Digital CultureAlley Duolingo, Inc. East Ventures EdPrep Englishleap.com Eton Institute Facebook Google Capital HuJiang.com ICONIQ Capital Imagine Learning Innovation Endeavors Insight Venture Partners Insperia Education Private Limited Instagram Intap Labs Private Limited Kapor Capital Kleiner Perkins Caufield & Byers Languagenut Leap Learning Solutions Private limited LearnYu Lesson Nine GmbH LingosMio Lingua.ly Livemocha, Inc. McGraw-Hill Education Global Holdings, LLC. Memrise Limited Middlebury Interactive Languages
  12. 12. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 11 Nokia Growth Partners OKpanda Inc. Oxford University Pearson PLC Pluralsight LLC Reed Elsevier Ventures Resolute Ventures Rosetta Stone (UK) Limited Rosetta Stone Inc. Scottish Equity Partners Sorenson Capital Partners Tiger Global Management Time-To-Know Union Square Ventures United Nations University College London VC Fonds Technologie Berlin GmbH Verbling Vice Sports VivaLing Weld North Holdings WeSpeke
  13. 13. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 12 REPORT SAMPLE FIGURE 1: MARKET SIZE OF ONLINE LANGUAGE LEARNING — BY LANGUAGES — 2015 (E) Source: Indalytics Advisors English XX.X% French XX.X% Hindi XX.X% Spanish XX.X% ABC XX.X% ABC XX.X% ABC XX.X% ABC XX.X% ABC XX.X% ABC XX.X% ABC XX.X% Total Market Size (2015) = US$XX.XX billion (E)
  14. 14. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 13 FIGURE 2: ONLINE DEMAND FOR LANGUAGE LEARNING — BY COUNTRIES 1 billion internet searches related to language learning, ending June 30, 2015 Source: Indalytics Advisors US, XX.X% China, XX.X% India, XX.X% UK, XX.X% ABC, XX.X% ABC, XX.X% ABC, XX.X% ABC, XX.X% ABC, XX.X% ABC, XX.X% ABC, XX.X%
  15. 15. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 14 FIGURE 3: FORECASTED GROWTH RATES OF ONLINE LANGUAGE LEARNING — GLOBAL, B2B, AND B2C — 2016 (F)– 2020 (F) Source: Indalytics Advisors XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% 2016 (F) 2017 (F) 2018 (F) 2019 (F) 2020 (F) Overall B2B B2C Growth Rate (%)
  16. 16. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 15 FIGURE 4: % OF INDIVIDUALS USING THE INTERNET — TOP 20 COUNTRIES BY POPULATION — 2013–2014 Source: Indalytics Advisors; Government Sources of Individual Countries XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% XX.X% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0%100.0% China India United States Indonesia Brazil Pakistan Nigeria Bangladesh Russia Japan Mexico Philippines Vietnam Ethiopia Egypt Germany Iran Turkey Democratic Republic of the Congo France 2013 2014
  17. 17. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 16 FIGURE 5: ACTIVE MOBILE-BROADBAND SUBSCRIPTIONS — WORLD, DEVELOPING, AND DEVELOPED COUNTRIES — 2014–2015(E) Source: Indalytics Advisors; ITU World Telecommunication XX.X XX.X XX.X XX.X XX.X XX.X XX.X% XX.X% XX.X% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% - 0.500 1.000 1.500 2.000 2.500 3.000 3.500 4.000 Developed Countries Developing Countries World 2014 - Billion 2015 (E) - Billion Growth Rate (%)
  18. 18. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 17 TABLE 1: INVESTMENTS IN ONLINE LANGUAGE LEARNING COMPANIES — APRIL 2014–JULY 2015 Brand / Company Investor / Acquirer Date Amount of Investment Bussu McGraw-Hill Education July-2015 US$6.5 million Babbel Scottish Equity Partners & Others July-2015 US$22 million CultureAlley Tiger Global Management July-2015 US$6.5 million Duolingo Google Capital June-2015 US$45 million VivaLing Singaporean Investors April-2015 US$375,000 Lingua.ly 1776 Ventures & Others March-2015 US$1 million Englishleap.com ANALEC January-2015 Undisclosed Pluralsight Insight Venture Partners, ICONIQ Capital and Sorenson Capital Partners August-2014 US$135 million Okpanda Resolute Ventures August-2014 US$1.6 million WeSpeke Undisclosed July-2014 US$3 million Imagine Learning Weld North Holdings April-2014 Undisclosed HuJiang.com Baidu 2014 US$100 million Source: Indalytics Advisors
  19. 19. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 18 DISCLAIMER No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Indalytics Advisors Private Limited. The information contained in this report is of a general nature and is not intended to address any particular individual or entity’s circumstances. Although proper care has been taken to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. The publisher should not be held liable for any discrepancy in the information. No one should act upon such information without appropriate professional advice after a thorough examination of the particular situation. Publication Volume: GCI-15-GL-04 Publication Date – July 2015 © 2015 Indalytics Advisors Private Limited For further information, please contact info@indalytics.com
  20. 20. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report ©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 19 NOTES

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