The Global Ebook Scene and Models - Nicola Cavalli

770 views

Published on

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
770
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
19
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

The Global Ebook Scene and Models - Nicola Cavalli

  1. 1. Nicola CavalliNuMediaBiOs – Università di Milano Bicocca Ledi Media Group - Italy Online Information 21/11/2012 Nicola Cavalli
  2. 2. Datas from Global eBook Monitor - Bowker Nicola Cavalli
  3. 3. Datas from Global eBook Monitor - Bowker Nicola Cavalli
  4. 4. Est. % of totalCountry  Total pop % with internet pop purchased use ebook m % %Australia 22 89.8 19Brazil 203 37.4 7France 65 69.5 3Germany 82 79.9 10India 1189 10.2 2Japan 127 80.0 6South Korea 49 82.7 12Spain 47 62.2 8UK 62 82.0 17USA 313 78.3 16 Datas from Global eBook Monitor - Bowker Nicola Cavalli
  5. 5. Datas from Global eBook Monitor - Bowker Nicola Cavalli
  6. 6. % of respondents downloading FREE eBook in past 6 months 53 47 4232 33 30 25 23 11 11 Base: All online adults Datas from Global eBook Monitor - Bowker Nicola Cavalli
  7. 7. • Much of the world is catching up now with US in access to and experience with eBooks• ‘Free’ in emerging markets still major source of access to eBooks• High-tech countries do not always equate to high eBook penetration – e.g. France and Japan• While only ~2% of Indian population has purchased an eBook – that number is > UK with 17% penetration• It is always tricky to take this kind of stats to be completely true but they can help us to forecast trends Nicola Cavalli
  8. 8. Datas from LJ Annual Ebook Survey 2011 Nicola Cavalli
  9. 9. Nicola Cavalli
  10. 10. Baker and Taylor estimates Nicola Cavalli
  11. 11. • Trade Market and Public Libraries are catching up with STM and research libraries in digital content adoption• Trade growth will result in helping STM digital offering to grow further and become predominat in both journals and book Nicola Cavalli
  12. 12. eBook Buying Very likely (4) Fairly likely (3) 29 31 23 17 16 14 21 14 29 12 23 9 18 17 16 15 10 9 6 4Australia Brazil France Germany India Japan S. Korea Spain UK USA Base: All online adults Datas from Global eBook Monitor - Bowker Nicola Cavalli
  13. 13. Free eBook dowloading Very likely (4) Fairly likely (3) 25 28 33 28 22 19 54 17 19 52 17 34 24 15 25 22 20 17 11 6Australia Brazil France Germany India Japan S. Korea Spain UK USA Base: All online adults Datas from Global eBook Monitor - Bowker Nicola Cavalli
  14. 14. No interest in eBook Country  No interest past or future - % Australia 45 Brazil 16 France 66 Germany 56 India 11 Japan 72 South Korea 26 Spain 38 UK 52 USA 59 Datas from Global eBook Monitor - Bowker Nicola Cavalli
  15. 15. Devices used most often for ereading PC/laptop Tablet Smartphone Ereader Games console Other USA 23 29 11 36 1 UK 30 14 15 36 1 4 Spain 47 18 10 22 3S. Korea 37 18 39 4 3 Japan 59 12 20 11 7 India 76 9 11 23Germany 46 18 13 22 2 France 50 28 12 8 12 Brazil 72 14 8 2 4Australia 40 23 22 13 2 0 20 40 60 80 100 Base: All downloaderss Datas from Global eBook Monitor - Bowker Nicola Cavalli
  16. 16. Where do the buy eBooks? Amazon/Kindle Publishers Apple iBookstore/iTunes Indie booksellers High street chains Direct sellers/other USA 61 4 7 5 13 11 UK 66 4 11 3 6 10 Spain 30 14 7 10 17 23S. Korea 5 16 20 16 22 22 Japan 13 12 19 16 11 29 India 16 24 11 21 10 19Germany 43 12 10 12 7 16 France 26 12 20 5 27 11 Brazil 9 23 8 21 21 19Australia 35 10 23 8 8 17 0% 20% 40% 60% 80% 100% Base: All paid downloaders Datas from Global eBook Monitor - Bowker Nicola Cavalli
  17. 17. • Amazon plays a central role in US and UK eBook distribution, but other world regions tend to be more fractured…for now (remember when Amazon entered in each market)• Devices are becoming more affordable and content more pervasive to emerging economies…so growth will continue to happen, if infrastructures hold. Nicola Cavalli
  18. 18. • will evolve into providing different services, such as data-mining, data presentation, content aggregation, metrics…..• PDA, DDA, rental models will become more popular Nicola Cavalli
  19. 19. • As the academic will evolve into providing services (conversations, platforms) but product will remain central• New products will emerge and become more popular (apps), more entertainment products than traditional books Nicola Cavalli
  20. 20. E-textbook market is at least as large asconsumer marketHigher Education In US, most e-books are sold as part of online courses, or integrated with formative assessment systems Digital sales in US Higher Ed topped $750m in 2010, according to AAPK-12 Governments around the world are pushing the transition from print to digital textbooks E-textbooks are the tip of this iceberg Truly transformative digital learning requires more than simply ‘e’ing text books The focus of the digital transition in education isn’t about ebooks, it’s about accelerating the transformation of teaching and learning Nicola Cavalli
  21. 21. • As the previous will evolve into providing services (complete online course solutions, learning communities, note sharing, personalization) but (e)-textbook will remain central• Rental and chapter sales will grow (CourseSmart, Amazon, AcademicPub) Nicola Cavalli
  22. 22. nicola.cavalli@gmail.comnicola.cavalli@gmail.com www.ledigital.itwww.numediabios.eu www.numediabios.eu @nicolacavalli Nicola Cavalli

×