Platform Wars - Lucia Adams

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Platform Wars - Lucia Adams

  1. 1. TextLucia Adams, digital development editor, The Times @lucia_adams
  2. 2. Our Editions2010NewspaperWebsiteMobileePaper
  3. 3. Our Editions2011NewspaperWebsiteMobileePaperiPadKindleiPhoneAndroid phone
  4. 4. Our Editions2012NewspaperWebsiteMobileePaperiPadKindleiPhoneAndroid phoneAndroid tabletSamsung phone(Olympics app)BlackberryWindows 8
  5. 5. Our Editions2012NewspaperWebsiteMobileePaperiPadKindleiPhoneAndroid phoneAndroid tabletSamsung phone(Olympics app)BlackberryWindows 8
  6. 6. Everyone had anopinion...
  7. 7. ...but we did itanyway
  8. 8. The Times FT Telegraph Daily Mail Guardian Limited Free £2 free Free Free £ abroad access £4 17p 15p £5.19 £2.38 £4 £2.99 £2.85 weekly charges
  9. 9. And noweveryone is The Times FT Telegraph Daily Mail Guardiancharging(on phones & Limited Web Freetablets) £2 free £ abroad Free Free access iPhone £4 17p 15p £5.19 £2.38 iPad £4 £2.99 £2.85 weekly charges
  10. 10. 800000600000 Print Subs Digital Subs400000 Daily sales200000 0 2010 2011 2012
  11. 11. Sales and subs 800000130,000 digital 600000subscribers Print Subs Digital Subs Daily sales170,000 print 400000subscribers 200000405,000 dailyprint sales 0 2010 2011 2012 Subscribers and editions sold
  12. 12. 20Agedifferences: 15print vs Printdigital Percentage 10 Digitalsubscribers 5 0 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74
  13. 13. 20Agedifferences: 15print vs Printdigital Percentage 10 Digitalsubscribers 5 0 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 Source: SkyIQ analysis of subscription data
  14. 14. ?But whatdifferencedoes this allmake...
  15. 15. The CycleCampaign
  16. 16. The CycleCampaignHow readersshape the news
  17. 17. The CycleCampaignvideo http://www.thetimes.co.uk/tto/public/cyclesafety/ article3565824.ece
  18. 18. Experiencesreaders willkeep comingback for
  19. 19. Givingreaders aglimpsebehind thescenes
  20. 20. E-mailbulletins
  21. 21. The Live Hub
  22. 22. The Live HubCompanionscreen: changinghow readersexperience newsin real-time
  23. 23. Text Text

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