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  1. 1. Idea GenerationInnovation, Entrepreneurship & DesignWorkshop Series - Stage I Copyright of Imperial College Business School
  2. 2. What? – Why? – How? – Example – Conclusion Copyright of Imperial College Business Schoolnalytical, Logical Ima Imaactual, Critical Idea SynthesisA ENGINEE R Idea Idea Evaluation Problem Definition Generation JUDGE DETECTIV EXPLORE ARTIST E R PRODUCERB Solution ImplementationPlanned, Controlled VAdministrative, Detailed Inte
  3. 3. Copyright of Imperial College Business Schoolical, Logical Imagina Imaginaal, Critical Idea Synthesis ENGINEE R Idea Idea Evaluation Problem Definition Generation JUDGE DETECTIV EXPLORE ARTIST E R PRODUCER Solution Implementationned, Controlled Valunistrative, Detailed Interper
  4. 4. Copyright of Imperial College Business Schoolical, Logical Imagina Imaginaal, Critical Idea Synthesis ENGINEE R Idea Idea Evaluation Problem Definition Generation JUDGE DETECTIV EXPLORE ARTIST E R PRODUCER Solution Implementationned, Controlled Valunistrative, Detailed Interper
  5. 5. Copyright of Imperial College Business Schoolical, Logical Imagina Imaginaal, Critical Idea Synthesis ENGINEE R Idea Idea Evaluation Problem Definition Generation JUDGE DETECTIV EXPLORE ARTIST E R PRODUCER Solution Implementationned, Controlled Valunistrative, Detailed Interper
  6. 6. Analytical, Logical Imaginative, ContextualFactual, Critical Visual, Holistic Idea SynthesisA ENGI NEER D Idea Idea Evaluation Problem Definition Generation JUDGE DETECTI VE EXPLORER ARTI ST PRODUCER B C Solution Implementation Planned, Controlled Value-based, Intuitive Administrative, Detailed Interpersonal, Emotional Copyright of Imperial College Business School

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