LinkedIn - HOW TO Build A Better Profile


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LinkedIn - HOW TO Build A Better Profile

  1. 1. Presenters: Sam Falletta President/CEO, Incept & Becky Weiand Client Results Coordinator, Incept
  2. 2. Session 1: Build A Better Profile - TODAY! Session 2: Grow Your Network with Groups - 12/2/2011 @ 12:30 PM EST Session 3: Reinforce Your Network Part I - 12/7/2011 @ 12:30 PM EST Session 4: Reinforce Your Network Part II - 12/9/2011 @ 12:30 PM EST Session 5: Action Plan for Moving Forward - 12/14/2011 @ 12:30 PM EST Session 6: Introduction of the Twitter App - 12/16/2011 @ 12:30 PM EST
  3. 3. Three takeaways from this session 1.) Reaching 100% completion of your LinkedIn profile 2.) LinkedIn etiquette 3.) Finding connections, where to begin
  4. 4. <ul><li>Complete all sections of your profile </li></ul><ul><ul><li>Profile photo </li></ul></ul><ul><ul><ul><li>Make this a professional photo/headshot </li></ul></ul></ul><ul><ul><ul><li>Use a photo where you are dressed professionally or have someone take a photo of you if you don’t have one </li></ul></ul></ul><ul><ul><li>Job positions, years within that position </li></ul></ul><ul><ul><li>Details of your education </li></ul></ul><ul><ul><li>Provide detailed keyword description of what you have done (skills/specialties) and what your company does. </li></ul></ul><ul><ul><ul><li>Be as detailed as possible and include keywords, this helps make your profile more searchable when people are doing searches. </li></ul></ul></ul><ul><ul><li>Add websites to your profile and change the heading to say something other than “website” </li></ul></ul>
  5. 5. <ul><li>Complete all sections of your profile (continued) </li></ul><ul><ul><li>Professional headline </li></ul></ul><ul><ul><ul><li>This is basically your elevator pitch, more than just your title, but what are your duties/responsibilities </li></ul></ul></ul><ul><ul><li>Get a recommendation </li></ul></ul><ul><ul><ul><li>To get a recommendation the easiest way is to ask, but instead of just asking for someone to recommend you, complete a recommendation for them. They will then be more likely to return the favor and recommend you </li></ul></ul></ul>
  6. 7. LinkedIn Etiquette <ul><ul><li>Once you develop your profile, you want to check it daily </li></ul></ul><ul><ul><ul><li>Login in daily to see if there are any new requests/connections/messages </li></ul></ul></ul><ul><ul><ul><li>Monitor what is going on </li></ul></ul></ul><ul><ul><ul><ul><li>Newsfeed </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Groups/discussions </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Answers </li></ul></ul></ul></ul><ul><ul><li>LinkedIn is an online networking tool, not a sales tool </li></ul></ul><ul><ul><ul><li>Many businesses will say that they have great success from LinkedIn with getting clients or closing business, but that comes through the connections/relationships you make. Don’t look at LinkedIn as a place to sell your business, but a place to grow your professional network </li></ul></ul></ul>
  7. 8. LinkedIn Etiquette <ul><ul><ul><ul><li>(continued) </li></ul></ul></ul></ul><ul><ul><li>Use it as a place to find insight on common questions/issues you may have within your business/industry </li></ul></ul><ul><ul><li>Use it as a place to provide your insight and feedback regarding hot topics within your industry </li></ul></ul><ul><ul><li>Remain professional at all times </li></ul></ul><ul><ul><ul><li>This isn’t facebook or twitter where people are more laid back. Keep that in mind when connecting with people, sharing updates, news and answering questions in discussions and answers </li></ul></ul></ul>
  8. 9. Finding Connections, Where to Begin <ul><ul><li>Importing contacts from your email account </li></ul></ul>
  9. 10. Finding Connections, Where to Begin <ul><ul><li>Importing contacts from your email account (continued) </li></ul></ul>
  10. 11. Finding Connections, Where to Begin <ul><ul><li>Find connections using LinkedIn search features </li></ul></ul><ul><ul><ul><li>Search by name </li></ul></ul></ul><ul><ul><ul><li>Advance search </li></ul></ul></ul><ul><ul><ul><ul><li>Search by keywords, job titles, industry, company, etc </li></ul></ul></ul></ul>
  11. 12. <ul><ul><ul><ul><li>(continued) </li></ul></ul></ul></ul><ul><ul><li>Use your connections to connect with their connections </li></ul></ul><ul><ul><ul><li>Two Degrees </li></ul></ul></ul><ul><ul><ul><li>Three Degrees </li></ul></ul></ul>Finding Connections, Where to Begin <ul><ul><li>People You May Know </li></ul></ul>
  12. 13. <ul><ul><li>Answers to all questions from today’s session will be available on the American Teleservices Association LinkedIn Group: </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Next Session: </li></ul></ul><ul><ul><li>Session 2: Grow Your Network with Groups - 12/2/2011 @ 12:30 PM EST </li></ul></ul><ul><ul><li>Thank you! </li></ul></ul>