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1. Speak how you’d like How To (Really) Get Into Marketing

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1. Speak how you’d like to be
spoken to.
Personal messages where
you can share things in
common will always do better.
We’re all human.
2. Show your initiative.
Use examples of previous
work to how you’re smart, and
can get things done.
Forget formality. Send better email.
3. Keep it short.
People like (and respond to)
short and “gets to the point”
messages.
4. Ask “yes or no questions”
Avoid back-and-forth
decisions. “Does Monday
2pm at your office work for
you?” trumps “where would
you like to meet?”

Published in: Marketing
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