3 Ways to             Grow Your Business              With Social Media                          Mary Planding, FounderThu...
What is Social Media?                     •    Collection of online services                     •    That make it easy fo...
Social Media                           ExamplesThursday, July 19, 2012                  3
Search Engines #1 Source for                  Researching Purchases         80         60         40                    In...
PAIN                Decision                                              Process                                         ...
So what. Why Should I Care?       • Get Found       • Cultivate Evangelists       • Develop Leadership       • Drive Event...
3 Ways...Thursday, July 19, 2012               8
What is your                             #1 reason                          for using Social                              ...
I want to:         •     Attract more web traffic        •   Stay top of mind with my                                       ...
The 3 Top                             Social Media                          Outlets / Channels /                          ...
Fascinate             ➡FBers want to be entertained and informed             •       Share strong, genuine opinions on top...
Be Generous                ➡Linkers are looking for work                •         Share your (and others’) useful blog pos...
Novelty/Relevant Content               ➡Active tweeters take pride in being the first to                          know som...
#1 - Stay Focused On Your Goal                   Focus first on the social                  media outlet/channel that     ...
Thursday, July 19, 2012   16
The More Often You Blog                      The More Customers You GetThursday, July 19, 2012                            17
#2 - Blog, Regularly           • Start a blog (WordPress, Blogger, Tumblr, HubSpot), link                 it to your websi...
Are You Blogging?                            If not, WHY not?                          WHEN will you start?Thursday, July ...
Do you...?         •      Answer questions via phone,    •   Use photos (before/after,                email, in person    ...
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpknThursday, July 19, 2012                   ...
#3 - SHARE WIDELY                          AND OFTENThursday, July 19, 2012                   23
Let’s Talk TwitterThursday, July 19, 2012                        24
The Lingo                 Twitterese              Translation                                                             ...
Twitter-ing                     •    Create a handle / Fill out profile / Customize                          background   ...
What to Tweet/RT?                          •   An observation                          •   What you’re reading / watching ...
Where’s Your                               Twitter Calendar?                          Su    M       Tu         W         T...
My Content that I Can TweetThursday, July 19, 2012                                 29
People, Publications I Want to Find / FollowThursday, July 19, 2012                                             30
What Have I Read / Saw Lately That’s Interesting?Thursday, July 19, 2012                                         31
My Request Of You                   Subscribe via email to:                inboundmarketingsquad.com                      ...
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3 Ways to Use Social Media to Grow Your Business

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A short presentation aimed at entrepreneurs and small business owners to help them understand how they can use social media to grow their business.

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3 Ways to Use Social Media to Grow Your Business

  1. 1. 3 Ways to Grow Your Business With Social Media Mary Planding, FounderThursday, July 19, 2012 1
  2. 2. What is Social Media? • Collection of online services • That make it easy for individuals and organizations • To share information with each other • Publicly and privately • Both 1:1 and 1: MILLIONSThursday, July 19, 2012 2
  3. 3. Social Media ExamplesThursday, July 19, 2012 3
  4. 4. Search Engines #1 Source for Researching Purchases 80 60 40 Info Info Info 20 Advice Advice 0 in es dia lo gs ws m s ng e B Ne oru hE cial M nl ine F S e arc S o O Source: HubSpot, Science of Social Media ReportThursday, July 19, 2012 4
  5. 5. PAIN Decision Process Seeking answers Finding solutions Social Media Evaluating solutions Evaluating brands BuyingThursday, July 19, 2012 5
  6. 6. So what. Why Should I Care? • Get Found • Cultivate Evangelists • Develop Leadership • Drive Event Attendance Social Media Sharing • Product Development • Increase Sales Information • Customer Service • Reputation ManagementThursday, July 19, 2012 7
  7. 7. 3 Ways...Thursday, July 19, 2012 8
  8. 8. What is your #1 reason for using Social Media?Thursday, July 19, 2012 9
  9. 9. I want to: • Attract more web traffic • Stay top of mind with my customers • Capture leads • Product, service, marketing • Manage my online reputation ideas or strategies • Build a fanatically loyal following to do my selling for • Be seen as a thought / me industry / community leader • Convert leads into new • Get people to register / attend my event customers • Encourage repeat business • Handle customer service online • Develop press relationships • Other _____________________Thursday, July 19, 2012 10
  10. 10. The 3 Top Social Media Outlets / Channels / Networks* * These terms all mean the same thingThursday, July 19, 2012 11
  11. 11. Fascinate ➡FBers want to be entertained and informed • Share strong, genuine opinions on topics you’re passionate about -- keep it short • Post multiple times a day, but don’t overwhelm • Share your blogs, relevant videos (short), industry articles — whatever entertains and informs that’s relevant • Humor works, but keep it clean VIRTUAL PUBThursday, July 19, 2012 12
  12. 12. Be Generous ➡Linkers are looking for work • Share your (and others’) useful blog posts / articles / sites, videos, documents, presentations, podcasts, etc. • Answer LinkedIn questions • Join/participate/lead discussions in groups • Start a group of your own • Pass along job leads / make introductions / proactively write recommendations for your contacts • Solicit feedback, ask questions, listen/reply Virtual Trade ShowThursday, July 19, 2012 13
  13. 13. Novelty/Relevant Content ➡Active tweeters take pride in being the first to know something new and the first to share: News Junkies • Tweet news that could impact / excite / educate your followers—include links Tie the news to a blog post with your insights, tell them what to do • Ask provocative questions for genuine input • Retweet useful, relevant content for your followers • Answer others’ Tweets and direct messages SPEED DATING MEETS HNN TICKERThursday, July 19, 2012 14
  14. 14. #1 - Stay Focused On Your Goal Focus first on the social media outlet/channel that can best help you reach your goal — then branch out when you’re comfortable, see steady results and can take on more.Thursday, July 19, 2012 15
  15. 15. Thursday, July 19, 2012 16
  16. 16. The More Often You Blog The More Customers You GetThursday, July 19, 2012 17
  17. 17. #2 - Blog, Regularly • Start a blog (WordPress, Blogger, Tumblr, HubSpot), link it to your website (global navigation) • Blog once/week • Content? What keywords does your ideal buyer use in searches? • Write each post with one keyword in mind (<600 words per post) (title/headline, first 2 sentences, subheads) • Link to your web pages in your post, use keywordsThursday, July 19, 2012 18
  18. 18. Are You Blogging? If not, WHY not? WHEN will you start?Thursday, July 19, 2012 19
  19. 19. Do you...? • Answer questions via phone, • Use photos (before/after, email, in person product shots, events, etc.) in my business / on my website • Send articles / videos to educate clients / prospects • Speak/give presentations 1:1, groups, etc. • Create/repurpose info to use with clients/prospects • Am very opinionated and share my POV when asked • Keep a list of resources on my website and update it • Research / self-educate to stay on top of my profession • Facilitate introductionsThursday, July 19, 2012 21
  20. 20. Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpknThursday, July 19, 2012 22
  21. 21. #3 - SHARE WIDELY AND OFTENThursday, July 19, 2012 23
  22. 22. Let’s Talk TwitterThursday, July 19, 2012 24
  23. 23. The Lingo Twitterese Translation Short messages Tweet Send an update (<140 characters) A reposting of someone A compliment, similar to a “like” on ReTweet or RT else’s tweet Facebook Someone who uses Tweeter Twitter Ex: Handle Twitter Account User Name @MASSSantaCruz Subscribe to someone’s Their tweets show on Follow tweets follower’s feed Not required; only if relevant; Follow Back Subscribe back considered polite A public tweet sent from one Ex: @Reply Tweeter to another @TraMi thanks for the follow! Used to group tweets #RIPSteveJobs # (aka Hashtag) around an event or topic #RPMOpenHouse Tweets from those you follow show Stream Feed on your Tw home page A private tweet sent to Sent by using “message” box on Direct Message or DM another tweeter profile or tweeting: D USERNAMEThursday, July 19, 2012 25
  24. 24. Twitter-ing • Create a handle / Fill out profile / Customize background • General Orientation • Actions: • Send a public tweet / RT • Send a “private” tweet or DM (d username) • Find friends • Follow someone / Follow someone back • Comment on what others’ say • Answer someone (@username) • Monitor activity • Create a list / make it private / share it • Promote your “premium” content / special offersThursday, July 19, 2012 26
  25. 25. What to Tweet/RT? • An observation • What you’re reading / watching / professional events you’re going to or attending • Your content (article, eBook, cheatsheet, presentation, webinar, checklists) • Someone else’s content • Chat with someone • Promotion / Special Offer (sparingly)Thursday, July 19, 2012 27
  26. 26. Where’s Your Twitter Calendar? Su M Tu W Th F Sa Promote Cool Tweet 3 b- RT 5 Event at Chat with Tweet 3 b- my quotation posts updates Coliseum a follower posts workshop Promote Promote Tweet 3 b- Chat with RT 5 Tweet 3 b- Cool my my posts a follower articles posts quotation workshop workshop Promote Tweet 3 b- RT 5 Cool Tweet 3 b- Chat with Tweet 3 b- my posts updates quotation posts a follower posts workshop Event at Tweet 3 b- RT 5 Cool Tweet 3 b- Chat with Tweet 3 b- College posts updates quotation posts a follower postsThursday, July 19, 2012 28
  27. 27. My Content that I Can TweetThursday, July 19, 2012 29
  28. 28. People, Publications I Want to Find / FollowThursday, July 19, 2012 30
  29. 29. What Have I Read / Saw Lately That’s Interesting?Thursday, July 19, 2012 31
  30. 30. My Request Of You Subscribe via email to: inboundmarketingsquad.com /blog Read it! (Feedback welcomed.)Thursday, July 19, 2012 32

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