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Online advertising


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Online advertising

  1. 1. Online Advertising<br />Preface<br />
  2. 2. SEM (Search Engine Marketing)<br />What<br />Search Engine Marketing. Where SEO tends to refer to a process performed for benefit in organic rankings, SEM tends to focus on paid aspects of search advertising.<br />Who<br />Everyone or business owner who has websites.<br />Where<br />Google Adwords<br />Yahoo Small Business<br />Bing Advertising<br />etc.<br />
  3. 3. When<br />- Low amount of visitor<br />- Low amount of quality visitor<br />Why<br />- search engine is #1 reference on the internet<br /> - 70% of website visitor came from search engine<br />- 60% of these visit converted to sales<br />
  4. 4. How<br />Eg.<br />
  5. 5. Social Ads<br />
  6. 6. Facebook Social Ads<br />What<br />Facebook is the largest social networking site. It has more than 500 M users and growing.<br />Facebook Social Ads is ads running in Facebook.<br />Who<br />Anyone or business owners that in need of huge exposure.<br />Where<br />The ads will be shown in almost all Facebook pages. <br />
  7. 7. Why<br />- 500 M users<br />- Social behaviors<br />How<br />
  8. 8. Endorsement<br />What<br />In promotion and of advertising, a testimonial or endorsement consists of a written or spoken statement, sometimes from a person figure, sometimes from a private citizen, extolling the virtue of some product<br />Where<br />Social Media<br />Website / Blog<br />Why<br />Endorsement = WOM, WOM is the most powerful form of advertising <br />
  9. 9. How<br />vincentrompies : RT @ruangrupa: Bnykyg seru2 di#HOLYMARKET @ruangrupa. Pasar<br />murah 1 harisajadibulansuci. Dtg<br />ya, hr Minggu 5Sept 2010 sejak jam <br />1siang<br />
  10. 10. Banner Placement<br />
  11. 11. Sponsored Tweets<br />
  12. 12. Sponsored Post<br />