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PWAFuture of Mobile Commerce

2.
CEO – Codilar Technologies.
Presented By
Hashid Hameed
/in/hashid/ /hashid_hameed
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Index
 Evolution of Web (App)
 Web vs Native – The Problem
 PWA – The saviour
 Live Demo
 Benefits
 How it works
 Importance
 Who is using
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4.
The 90s
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5.
The 90s
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6.
The 90s
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7.
2006 – (SPAs)
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8.
somewhere in between - WAP
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9.
Overview
 Evolution of Web (App)
 RWD vs Native – The Problem
 PWA – The saviour
 Live Demo
 Benefits
 How it works
 Importance
 Who is using
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10.
Era of Mobile
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Responsive
Web Design
Native Mobile
Apps

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Mobile Site Limitations
 Poor UX
 Full Page Load
 No Smartphone Features
 Desktop-First Approach
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12.
Native App Limitations
 Downloads & Updates – Deal breaker
 Resource Usage
 High Cost of Dev & Maintenance
 No Guarantee of Acceptance
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13.
Native App
High Capability
87%of time spent on mobile
is on native apps
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14.
Native App
High Capability
87%of time spent on mobile
is on native apps
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49% of smartphone users install ZERO apps per month - Comscore

15.
Mobile Site
High Reach
49%of internet traffic is
on mobile
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16.
Mobile Site
High Reach
49%of internet traffic
is on mobile
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Mobile Site Conversion is almost half of Mobile App

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Reach vs Capability
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Capability

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Capability
Reach

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Capability
Reach
PWA

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Overview
 Evolution of Web (App)
 RWD vs Native – The Problem
 PWA – The saviour
 Live Demo
 Benefits
 How it works
 Importance
 Who is using
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Features
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 App Like Interface
 Super Fast
 Works Offline
 Low Data Usage
 Almost Zero Resource
 Add to Home Screen
 Auto Background
Update
 Multi-Platform
 Discoverable
(Index. Search. Share)

23.
Overview
 Evolution of Web (App)
 RWD vs Native – The Problem
 PWA – The saviour
 Live Demo
 Benefits
 How it works
 Importance
 Who is using
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Overview
 Evolution of Web (App)
 RWD vs Native – The Problem
 PWA – The saviour
 Live Demo
 Benefits
 How it works
 Importance
 Who is using
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Benefits
 Enhanced Customer Experience
 Increase in Average Order Value
 Up to 5 X Boosted Conversion on Mobile
 Improved SEO
 Single Code for Desktop & Mobile
 Higher Talent Availability
 Freedom to Deploy
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33.
Overview
 Evolution of Web (App)
 RWD vs Native – The Problem
 PWA – The saviour
 Live Demo
 Benefits
 How it works
 Importance
 Who is using
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Service Workers
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35.
Request Flow
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Web serverApplication
Service Worker

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Cache – Powering Offline
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Application Web serverService worker
Client side proxy written
in JavaScript
Online
Cache
Offline

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Immortal
• Runs in a different thread than Browser
• Runs even if browser is closed
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Push NotificationBackground Sync

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Headless Architecture
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FrontendBackend
API

39.
PWA for Magento
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 Magento PWA Studio
 Vue Storefront
 Deity
 Scandi PWA
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41.
Overview
 Evolution of Web (App)
 RWD vs Native – The Problem
 PWA – The saviour
 Live Demo
 Benefits
 How it works
 Importance
 Who is using
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Reach
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43.
1.7B
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1B 1B
User UserUser
monthly mobile monthly mobile monthly mobile

44.
Acquisition
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User Acquisition Cost
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Mobile WebAndroid App
$4.5
$0.4

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Google Mobile First Index
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From the beginning of 2018, Google is changing its indexing to be Mobile-
First

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50%
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of new customer acquisition is driven by PWA
60% of PWA visitors previously uninstalled the native
app

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Conversion
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49.
2x more
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Page views
74% increase
in time spent
104% more
conversions

50.
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500%
more conversion rate on mobile
Source: PWAstats.com, Treebo Official Blog

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3x more
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conversion
s
38% increase
in load speed

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Lower acquisition
costs
Improve
conversion
Increase potential
reach

53.
Overview
 Evolution of Web (App)
 RWD vs Native – The Problem
 PWA – The saviour
 Live Demo
 Benefits
 How it works
 Importance
 Who is using
52

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By 2020, PWAs will replace 50%
of consumer facing apps - Gartner
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Thank You!
For App Integration or B2B Ecommerce Solution, reach out to us at
sales@appseconnect.com
Hashid Hameed
CEO, Codilar (hashid@codilar.com)