Universal Brands at Brand2Global Conference

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Universal Brands: Giving brands local relevance, presented by Sébastien Van Laere at the Brand2Global Conference in London (UK) on Tuesday September 17, 2013/

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Universal Brands at Brand2Global Conference

  1. 1. www.insites-consulting.com @sebastienvl
  2. 2. Survival in the City www.insites-consulting.com @sebastienvl
  3. 3. Generation Y(oung) www.insites-consulting.com @sebastienvl
  4. 4. Fast Growing Economies www.insites-consulting.com @sebastienvl
  5. 5. www.insites-consulting.com @sebastienvl
  6. 6. Global Brand Tribes www.insites-consulting.com @sebastienvl
  7. 7. www.insites-consulting.com @sebastienvl
  8. 8. www.insites-consulting.com @sebastienvl
  9. 9. Making Brands Locally Relevant www.insites-consulting.com @sebastienvl
  10. 10. Leap frogging www.insites-consulting.com @sebastienvl
  11. 11. Reverse Innovation www.insites-consulting.com @sebastienvl
  12. 12. Commercialization www.insites-consulting.com @sebastienvl
  13. 13. www.insites-consulting.com @sebastienvl
  14. 14. www.insites-consulting.com @sebastienvl
  15. 15. www.insites-consulting.com @sebastienvl
  16. 16. www.insites-consulting.com @sebastienvl
  17. 17. www.insites-consulting.com @sebastienvl
  18. 18. Customer Dialogues www.insites-consulting.com @sebastienvl
  19. 19. Celebrate Diversity www.insites-consulting.com @sebastienvl
  20. 20. Take your Time www.insites-consulting.com @sebastienvl
  21. 21. Be Agile www.insites-consulting.com @sebastienvl
  22. 22. www.insites-consulting.com @sebastienvl
  23. 23. Lost in translation www.insites-consulting.com @sebastienvl
  24. 24. Language is only 10% of Culture www.insites-consulting.com @sebastienvl
  25. 25. www.insites-consulting.com @sebastienvl
  26. 26. Motiv(n)ation #1 www.insites-consulting.com @sebastienvl
  27. 27. The battle of the screens #2 www.insites-consulting.com @sebastienvl
  28. 28. Different Country, Different Story #3 www.insites-consulting.com @sebastienvl
  29. 29. Managing Expectations #4 www.insites-consulting.com @sebastienvl
  30. 30. Playing for Attention #5 www.insites-consulting.com @sebastienvl
  31. 31. How people Say things is equally important as what they say www.insites-consulting.com @sebastienvl
  32. 32. Meet (y)our New Colleagues! www.insites-consulting.com @sebastienvl
  33. 33. Filling our Blind Spots www.insites-consulting.com @sebastienvl
  34. 34. Our Eyes and Ears www.insites-consulting.com @sebastienvl
  35. 35. www.insites-consulting.com @sebastienvl
  36. 36. @tomderuyck Digging DeepGetting Close &
  37. 37. @tomderuyck (Re)Defining The ‘category’
  38. 38. @tomderuyck Understanding the ‘Brand Universe’
  39. 39. @tomderuyck Re/Innovation
  40. 40. www.insites-consulting.com @sebastienvl
  41. 41. Sharing is Caring www.insites-consulting.com @sebastienvl
  42. 42. www.insites-consulting.com @sebastienvl
  43. 43. www.insites-consulting.com @sebastienvl
  44. 44. uk.linkedin.com/in/sebastienvanlaere @Sebastienvl sebastien@insites-consulting.com www.insites-consulting.com Stay Hungry! Head of Research Communities

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