Thing Big and Connect to the Max at ESOMAR General Congress

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Think Big and Connect to the Max: How PepsiCo (re)connected the Ruffles brand with Generation Y, presented by Joeri Van den Bergh (InSites Consulting) and Erkan Balkan (PepsiCo) at the ESOMAR General Congress on Wednesday September 25, 2013 in Istanbul (TK).

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Thing Big and Connect to the Max at ESOMAR General Congress

  1. 1. Patatten in cinema
  2. 2. Hot Takeaways
  3. 3. No need to brief the agency
  4. 4. No need to brief the agency Clear changes in brand positioning
  5. 5. No need to brief the agency Clear changes in brand positioning Relevant refinement to the Max campaign
  6. 6. Joeri Van den Bergh InSites Consulting Erkan Balkan PepsiCo Turkey @Joeri_InSites

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