@KRISTOFDEWULF
@KRISTOFDEWULF
WE CAN
PREDICT THE
FUTURE FROM
EVER BIGGER
DATA
@KRISTOFDEWULF
COPYING HAS
NEVER BEEN
EASIER
@KRISTOFDEWULF
EVEN GOOGLE
HAS CUT DOWN
ON CREATIVE TIME
@KRISTOFDEWULF
@KRISTOFDEWULF
WE ARE
DROWNING IN
THE BIG DATA
TSUNAMI
@KRISTOFDEWULF
CONSUMERS
ARE TIRED OF
OUR OLD
TRICKS
@KRISTOFDEWULF
COPERNICAN
MARKETING
REVOLUTION
@KRISTOFDEWULF
@KRISTOFDEWULF
KEEPING
OUR EGO IN
CHECK
@KRISTOFDEWULF
THE BIG
EGO TEST
Did you directly
talk to a consumer about
your brand or product?
@KRISTOFDEWULF
THE BIG
EGO TEST
Did you
start a meeting
with a story
on a consumer?
@KRISTOFDEWULF
THE BIG
EGO TEST
Did you
use your own
brand or product?
@KRISTOFDEWULF
THE BIG
EGO TEST
Did you learn
something new about
your market?
@KRISTOFDEWULF
THE BIG
EGO TEST
Did you
do something for
the first time?
@KRISTOFDEWULF
THE BIG
EGO TEST
@KRISTOFDEWULF
1.
2.
3.
CONNECTING
WITH CONSUMERS
CONNECTING
MORE DOTS
CONNECTING
OVER TIME
CONNECTED
CREATIVITY
@KRISTOFDEWULF
1.
CONNECTED CREATIVITY =
CONNECTING WITH CONSUMERS
@KRISTOFDEWULF
INSIGHT BIG IDEA EXECUTION
In-sight |’in.sit|
@KRISTOFDEWULF
DON’T THINK TOO
SOON YOU HAVE
AN INSIGHT
@KRISTOFDEWULF
@KRISTOFDEWULF
@KRISTOFDEWULF
2.
CONNECTED CREATIVITY =
CONNECTING MORE DOTS
@KRISTOFDEWULF
THINK
PLAYLIST
NOT
CHECKLIST
@KRISTOFDEWULF
@KRISTOFDEWULF
Close-up Big-picture
@KRISTOFDEWULF
FIND SOMEONE
WHO HAS SOLVED
YOUR PROBLEM
@KRISTOFDEWULF
3.
CONNECTED CREATIVITY =
CONNECTING OVER TIME
@KRISTOFDEWULF
WHAT DO SHOES
AND VEGAS HAVE
IN COMMON?
@KRISTOFDEWULF
SURPRISINGLY
CONSISTENT
@KRISTOFDEWULF
CREATE THE
RIGHT
CULTURE
@KRISTOFDEWULF
1.
2.
3.
CONNECTING
WITH CONSUMERS
CONNECTING
MORE DOTS
CONNECTING
OVER TIME
CONNECTED
CREATIVITY
@KRISTOFDEWULF
BIG DATA
@KRISTOFDEWULF
SPARKS OF
INSPIRATION
@KRISTOFDEWULF
CONNECTING
WITH
CONSUMERS
@KRISTOFDEWULF
CONNECTING
MORE DOTS
@KRISTOFDEWULF
CONNECTING
OVER TIME
@KRISTOFDEWULF
The sound of C in Creativity at TV Day
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The sound of C in Creativity at TV Day

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The sound of C in Creativity, presented by Kristof De Wulf (CEO InSites Consulting) at the Medialaan TV Day on Tuesday March 25, 2014 in Brussels (BE).

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The sound of C in Creativity at TV Day

  1. 1. @KRISTOFDEWULF
  2. 2. @KRISTOFDEWULF WE CAN PREDICT THE FUTURE FROM EVER BIGGER DATA
  3. 3. @KRISTOFDEWULF COPYING HAS NEVER BEEN EASIER
  4. 4. @KRISTOFDEWULF EVEN GOOGLE HAS CUT DOWN ON CREATIVE TIME
  5. 5. @KRISTOFDEWULF
  6. 6. @KRISTOFDEWULF WE ARE DROWNING IN THE BIG DATA TSUNAMI
  7. 7. @KRISTOFDEWULF CONSUMERS ARE TIRED OF OUR OLD TRICKS
  8. 8. @KRISTOFDEWULF COPERNICAN MARKETING REVOLUTION
  9. 9. @KRISTOFDEWULF
  10. 10. @KRISTOFDEWULF KEEPING OUR EGO IN CHECK
  11. 11. @KRISTOFDEWULF THE BIG EGO TEST
  12. 12. Did you directly talk to a consumer about your brand or product? @KRISTOFDEWULF THE BIG EGO TEST
  13. 13. Did you start a meeting with a story on a consumer? @KRISTOFDEWULF THE BIG EGO TEST
  14. 14. Did you use your own brand or product? @KRISTOFDEWULF THE BIG EGO TEST
  15. 15. Did you learn something new about your market? @KRISTOFDEWULF THE BIG EGO TEST
  16. 16. Did you do something for the first time? @KRISTOFDEWULF THE BIG EGO TEST
  17. 17. @KRISTOFDEWULF 1. 2. 3. CONNECTING WITH CONSUMERS CONNECTING MORE DOTS CONNECTING OVER TIME CONNECTED CREATIVITY
  18. 18. @KRISTOFDEWULF 1. CONNECTED CREATIVITY = CONNECTING WITH CONSUMERS
  19. 19. @KRISTOFDEWULF INSIGHT BIG IDEA EXECUTION
  20. 20. In-sight |’in.sit| @KRISTOFDEWULF DON’T THINK TOO SOON YOU HAVE AN INSIGHT
  21. 21. @KRISTOFDEWULF
  22. 22. @KRISTOFDEWULF
  23. 23. @KRISTOFDEWULF 2. CONNECTED CREATIVITY = CONNECTING MORE DOTS
  24. 24. @KRISTOFDEWULF THINK PLAYLIST NOT CHECKLIST
  25. 25. @KRISTOFDEWULF
  26. 26. @KRISTOFDEWULF Close-up Big-picture
  27. 27. @KRISTOFDEWULF FIND SOMEONE WHO HAS SOLVED YOUR PROBLEM
  28. 28. @KRISTOFDEWULF 3. CONNECTED CREATIVITY = CONNECTING OVER TIME
  29. 29. @KRISTOFDEWULF WHAT DO SHOES AND VEGAS HAVE IN COMMON?
  30. 30. @KRISTOFDEWULF SURPRISINGLY CONSISTENT
  31. 31. @KRISTOFDEWULF CREATE THE RIGHT CULTURE
  32. 32. @KRISTOFDEWULF 1. 2. 3. CONNECTING WITH CONSUMERS CONNECTING MORE DOTS CONNECTING OVER TIME CONNECTED CREATIVITY
  33. 33. @KRISTOFDEWULF BIG DATA
  34. 34. @KRISTOFDEWULF SPARKS OF INSPIRATION
  35. 35. @KRISTOFDEWULF CONNECTING WITH CONSUMERS
  36. 36. @KRISTOFDEWULF CONNECTING MORE DOTS
  37. 37. @KRISTOFDEWULF CONNECTING OVER TIME
  38. 38. @KRISTOFDEWULF

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