the Chief Consumer Officer Smartees Webinar

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This is the full slidedeck of our Smartees Webinar on the Chief Consumer Officer (5 June 2014).The presentation introduces you to the Chief Consumer Officer and elaborates on why it is important to be consumer-centric in this rapidly changing world and describes the 5 step journey towards becoming such a company that thinks outside-in. All illustrated with examples from companies and brands from around the world (a.o. eBay, Heinz, PepsiCo, Sanoma). Presentation by Tom De Ruyck (Managing Partner & Head of Consumer Consulting Boards).

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the Chief Consumer Officer Smartees Webinar

  1. 1. The Chief Consumer Officer Smartees Webinar This is the full slidedeck of our Smartees Webinar on the Chief Consumer Officer (5 June 2014).The presentation introduces you to the Chief Consumer Officer and elaborates on why it is important to be consumer-centric in this rapidly changing world and describes the 5 step journey towards becoming such a company that thinks outside-in. All illustrated with examples from companies and brands from around the world (a.o. eBay, Heinz, PepsiCo, Sanoma). Presentation by Tom De Ruyck (Managing Partner & Head of Consumer Consulting Boards).
  2. 2. Massive change @TOMDERUYCK
  3. 3. Many possible futures @TOMDERUYCK
  4. 4. Structural Collaboration with consumers @TOMDERUYCK
  5. 5. ‘For impact, speed is at least as important as the weight you can put behind it’ Stan Knoops – Unilever R&D @TOMDERUYCK
  6. 6. @TOMDERUYCK
  7. 7. notFaking it @TOMDERUYCK
  8. 8. notDoing everything consumers ask @TOMDERUYCK
  9. 9. notHaving no strategy @TOMDERUYCK
  10. 10. We need to make Consumers an integral part of everything we do! Mariken Kimmels – H.J. Heinz @TOMDERUYCK
  11. 11. Challenge accepted? @TOMDERUYCK
  12. 12. @TOMDERUYCK
  13. 13. #2 Activation of internal stakehol- ders to take rele- vant action #1 Consumer collaboration initiatives #3 Inspiring and empowering employees at all levels #4 Leverage of results & culture externally #5 Impact measurement Lead and coordinated by the Chief Consumer Officer @TOMDERUYCK
  14. 14. Consumer collaboration initiatives #1 @TOMDERUYCK
  15. 15. Reactive & proactive #1 @TOMDERUYCK
  16. 16. Discovering new opportunities #1 @TOMDERUYCK
  17. 17. Bringing down the silos #1 @TOMDERUYCK
  18. 18. Even the CFO will be happy! #1 @TOMDERUYCK
  19. 19. Keeping onGOing GOing #1 @TOMDERUYCK
  20. 20. #1 @TOMDERUYCK
  21. 21. Avoid a Collaboration Hangover! #1 @TOMDERUYCK
  22. 22. Ambassador Team #1 @TOMDERUYCK
  23. 23. #2 Activation of internal stakeholders to take relevant action @TOMDERUYCK
  24. 24. #2 @TOMDERUYCK
  25. 25. #2 @TOMDERUYCK
  26. 26. Inspiring and empowering employees at all levels #3 @TOMDERUYCK
  27. 27. What if…? #3 @TOMDERUYCK
  28. 28. HighLow Direct Indirect Levelintheorganization Relationship with consumers #3 @TOMDERUYCK Executives Management Frontline Staff
  29. 29. #3 @TOMDERUYCK
  30. 30. Leverage of results & culture externally #4 @TOMDERUYCK
  31. 31. #4 @TOMDERUYCK
  32. 32. Impact measurement #5 @TOMDERUYCK
  33. 33. Culture #5 @TOMDERUYCK Performance Communication
  34. 34. @TOMDERUYCK CHIEF CONSUMER OFFICER
  35. 35. Consumer Coach People Engager Ecosystem Builder Action Hero @TOMDERUYCK
  36. 36. Ready for a transformation? linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com Tom De Ruyck Managing Partner & Head of Consumer Consulting Boards
  37. 37. Questions? Thank you!
  38. 38. Ready for a transformation? linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com Tom De Ruyck Managing Partner & Head of Consumer Consulting Boards

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