11
The art of research
How we increased the value of the Diesel Pinterest page
By Annelies Verhaeghe, Head of research Inn...
How to increase the value of the
Diesel Pinterest page?
That’s easy!
# 1 Brand Identification
#2 Brand advocacy
#3 Conversion
That’s easy!
Social media
listening
Social media
netnography
Quantitative
survey
A hybrid methodology
Automated visual
analysis
Qualita...
Knowledge leverage
The value of the current Pinterest page
Huge fans...
But no advocates on Pinterest
3277
5657
followers
7125
Knowledge leverage
What makes them tick
Luxury brands
Impress people
Show my style
Fun in life
No status quo
Excitement
Trendy products
Branded
The current follow...
HIGH STREET
MODEL MAINSTREAM
Internal leverage
From insight to action
A research art exhibition
MODEL MAINSTREAM
Exteral leverage
Did we have an impact?
25
71% knowledge
65% identification
67% store visit
69% website
59% buying
Changing the heart, minds & actions
+41%
+44%
55% wom
Moving from reach
To relevance
Welcome to our
research art exhibition
The Art of Research: How we increased the value of the DIESEL Pinterest page
The Art of Research: How we increased the value of the DIESEL Pinterest page
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The Art of Research: How we increased the value of the DIESEL Pinterest page

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The Art of Research: How we increased the value of the DIESEL Pinterest page, presented by Annelies Verhaeghe at the ESOMAR General Congress in Istanbul (TK) on Monday September 23, 2013.

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The Art of Research: How we increased the value of the DIESEL Pinterest page

  1. 1. 11 The art of research How we increased the value of the Diesel Pinterest page By Annelies Verhaeghe, Head of research Innovation, InSites Consulting
  2. 2. How to increase the value of the Diesel Pinterest page?
  3. 3. That’s easy!
  4. 4. # 1 Brand Identification
  5. 5. #2 Brand advocacy
  6. 6. #3 Conversion
  7. 7. That’s easy!
  8. 8. Social media listening Social media netnography Quantitative survey A hybrid methodology Automated visual analysis Qualitative visual analysis Visual based tasks
  9. 9. Knowledge leverage The value of the current Pinterest page
  10. 10. Huge fans...
  11. 11. But no advocates on Pinterest 3277 5657 followers 7125
  12. 12. Knowledge leverage What makes them tick
  13. 13. Luxury brands Impress people Show my style Fun in life No status quo Excitement Trendy products Branded The current followers
  14. 14. HIGH STREET
  15. 15. MODEL MAINSTREAM
  16. 16. Internal leverage From insight to action
  17. 17. A research art exhibition
  18. 18. MODEL MAINSTREAM
  19. 19. Exteral leverage Did we have an impact?
  20. 20. 25
  21. 21. 71% knowledge 65% identification 67% store visit 69% website 59% buying Changing the heart, minds & actions
  22. 22. +41% +44% 55% wom
  23. 23. Moving from reach To relevance Welcome to our research art exhibition

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