The Art of Research at ARF Re:Think 2014

847 views

Published on

The Art of Research: How visual analyses fed Diesel's digital strategy on Pinterest and how pictures improved communication between consumers and marketers. Presented by Niels Schillewaert (Managing Partner InSites Consulting) at ARF Re:Think 2014 on Wednesday March 26, 2014 in New York (US).

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
847
On SlideShare
0
From Embeds
0
Number of Embeds
409
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

The Art of Research at ARF Re:Think 2014

  1. 1. @The_ARF #ARFRETHINK14 The Art of Research How we increased the value of the Diesel Pinterest page Niels Schillewaert, PhD Managing Partner, Co-founder InSites Consulting
  2. 2. Never confuse motion with action The soul never thinks without a picture
  3. 3. How to increase the value of the Diesel Pinterest page?
  4. 4. fans ... not advocates
  5. 5. Luxury brands Impress people Show my style Fun in life No status quo Excitement Trendy products Branded The current followers
  6. 6. MODEL MAINSTREAM
  7. 7. A research art exhibition Changing the heart, minds & actions
  8. 8. +41% +44% 55% wom 25%
  9. 9. Moving from reach To relevance Come to our research art exhibition
  10. 10. Marketing through, not to fans Visuals for research 80%

×