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Rethinking Nightlife Experience for Heineken at ARF Re:Think 2015

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Rethinking Nightlife Experience for Heineken at ARF Re:Think 2015, presented by Thomas Troch (Senior Research Manager at InSites Consulting) in NYC on Tuesdag March 17, 2015.

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Rethinking Nightlife Experience for Heineken at ARF Re:Think 2015

  1. 1. Rethinking Nightlife Experience for Heineken Thomas Troch Senior Research Manager, InSites Consulting @ThomasTroch
  2. 2. @THOMASTROCH
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  7. 7. @THOMASTROCH LOOKING FOR INNOVATIVE PROBLEMS TO SOLVE
  8. 8. @THOMASTROCH Visual analysis of nightlife venues on Instagram
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  10. 10. @THOMASTROCH Visual analysis of nightlife venues on Instagram Quantitative validation and recruitment game
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  12. 12. @THOMASTROCH Visual analysis of nightlife venues on Instagram Quantitative validation and recruitment game In-depth behaviour research through Consumer Consulting Board
  13. 13. EXPERT ROOM YOUR LOUNGE JOURNEY THE CHALLENGE LET’S GET SOCIAL @THOMASTROCH
  14. 14. @THOMASTROCH LOOKING FOR INNOVATIVE WAYS TO EMPATHIZE
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  17. 17. @THOMASTROCH I want to have an in depth conversation with my friends. If they are looking around for a waiter to order a drink, it feels like they don’t care about what I have to say. It would be nice to have an easy way to let the waiter know we want to order a drink.
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  19. 19. @THOMASTROCH I want a drink that triggers all my senses. I like having a unique drink that has a story to tell. It’s not about quantity but about quality.
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  23. 23. @THOMASTROCH thomas@insites-consulting.com http://linkedin.com/in/thomastroch Thomas Troch Senior Research Manager, InSites Consulting

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