Power to the People // PatientSofie BruggemanResearch Manager Life Sciences & HealthcareInSites Consulting The power Sofie@insites-consulting.com tools of the E4 @SofieBruggeman patient http://be.linkedin.com/in/sofiebruggeman www.insites-consulting.com Ghent I Rotterdam I London I Timisoara I New York
Nice to meet you! I am Sofie BruggemanEmpowered patientResearch Manager Life Sciences and HealthcareI am 28 years old, working in Ghent area (InSites HQ) & living email@example.com the city centre. I like to explore cities & to be overwhelmedby nature’s beauty! @SofieBruggemanAs a researcher, I soon was intrigued by the fascinating & richtriangle patient – physician – pharmaco! http://be.linkedin.com/in/sofiebruggemanAfter 6 years, this fascination has only grown, especially in thedirection of the patient revolution.This movement will change the industry & even more… the world!
1 2 3 A third globally impactful movement in history
e-Patient Dave @ePatientDave “Gimme my damn data” Diagnosed with stage IV kidney cancer 2007 Took an active role in his treatment & survived Inspiration for Novartis Current job: healthcare consultant! Who is this guy?
Physicians feel their power is weakening Power to the patient has Source: IMS data 2011 IMPACT
Healthcare marketeers engage in conversation management Local marketers Empowered patients start interacting are a FACT today
How do marketing managers manage the world of conversations? Enter the Empowered patients conversation are a FACT today challenge!
Patients connect with other patients … a big impact! Patients help each Empowered patients other! are a FACT today
Facebook supports donor campaign of Belgian government with app …. government follows
Moetiknaardedokter app? Explosion Empowered patients of are a FACT today apps
Towards the E 4-patientE ENGAGEDMPOW EQUIPPEDERED ENABLED Empowered patients The E4 patient are a FACT today
What about … your own personaldefibrillator? Speaking of Empowered patients powerful are a FACT today equipment…
Manual Automaticlogbook logbook Internet Logbook app logbook Evolution of health Empowered patients management are a FACT today
EQUIPPED ENABLEDThe IBG star, a tool for patient engagement bySanofi Aventis Evolution of health Empowered patients management are a FACT today
#WhatsInIt4HealthCareProviders “Pharma companies would do well to provide tools that help patients help themselves. Even if they’re not promoting your product, they can offer it as a service of their company. Then people who are swimming around in the current talking to each other say good things about the company because “ it helped them.” E-Patient Dave Healthcare consultant Boosting patient conversation
#WhatsInIt4HealthCareProvidersApps: think B2B2C Life Sciences & health- care industry Patients Physicians
Higher or Lower than % ? What is the % of smartphone owners in EU?
% What is the % of Source: “Social media around the world” smartphone by InSites Consulting - 2011 owners in EU?
24installed 8(!) in use (weekly) Apps are Source: “Social media around the world” selected by InSites Consulting - 2011 carefully
1. Apps for practical purposes2. Apps for entertainment3. Apps for connecting with othersRoom for healthcare apps: 18% in 2012 30% in 2015! 18% today uses Source: “Social media around the world” by InSites Consulting - 2011 health apps
Appsthroughout thepatient journeyFrom prevention to insulin remindersApps are definitely not restricted tomedication reminders.Different apps have already beendeveloped for patients in differentdisease stages.Let’s take a look at different apps in thediabetes patient journey.
Case studyApps in diabetes TA… equipment which is enabling &empowering the engaged chronicpatient!to calculate the risk for a disease (prevention)to find info about a diseaseto keep track of what one consumesto support in changing lifestyleto create logbooks… Equipped diabetic patients
“Health apps represent a technological inform & tool to helpsupport citizens in the self- management of their health & wellbeing. They can bring health information to our fingertips. enable The best of these appsus to act swiftly and decisively on self- care issues.” Robert Madelin, Director General, DG CONNECT, European Commission EU support for apps
Rule 1_Successfull apps are part of a digital health ecosystemGlucose buddy – free app Health ecosystem
Rule 4_Successfull apps target behaviour changeBant – blood value measurement app Bant (app) included a reward program. Once they leveled up, they were able to buy apps & music with the points redeemed. The rewards were quite the hit. Over a 3-month period they increased their frequency of measurement by 49.5%. Return on app investment?
Rule 5_Successfull apps maximize the power of the data it generatesVree – by MerckLeads to an integratedoverview of the healthstatus of a person –combined with potentialactions to be taken.e.g. progress charts,supporting interaction withphysician (e.g. follow-up ofweight control) Giving (feed)back
“A very well designed idea. It combines lifestyle and mental health and is expandable to broader groups. We love the idea to embed this game in a care group. Interesting that it uses a proven concept.” The Future of Health JuryHeartVilleWinner of 2012 Future ofHealth Award Apps for mental health as well
AppdevelopmentDifferent potential players /stakeholders• Pharma companies• Patient organisations• Governments• Hospitals• Health insurers• HCPs• Social Media companies• …
Start creating your own app is NOT the take away of this presentation Let’s not go too fast!
Just 1 example,many more, so let’s not go too fast!
Listening to whatthe patient needsApps for patients are only successful if they fill inan existing need of a patient & if they take intoaccount existing barriers (practical, emotional,physical…).Connecting with the patient in an ongoing wayis the key to success. Observe, get inspired & then act
People are out thereMaking conversationsPatients are just like peopleMaking use of social mediaAs a healthcare sectorLet’s not ignore but supportthe empowered patient
E ENGAGEDMPOW EQUIPPEDERED ENABLED Structural partnerships