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The Game of Context at MRS Summit 2015

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The Game of Context for Market Research Summit 2015, presented by Annelies Verhaeghe (Managing Partner & Head of Research Innovation) and Katia Pallini (Research Innovation Manager) on Wednesday May 20, 2015.

Published in: Marketing

The Game of Context at MRS Summit 2015

  1. 1. @annaliezze @kpallini
  2. 2. @annaliezze @kpallini
  3. 3. Context IS A KEY INFLUENCER OF WHAT WE DO @annaliezze @kpallini
  4. 4. YET WE KEEP GOING FOR representative DESIGNS @annaliezze @kpallini
  5. 5. TIME TO dare OURSELVES @annaliezze @kpallini
  6. 6. THE POWER OF mobile @annaliezze @kpallini
  7. 7. THE GAME OF context @annaliezze @kpallini
  8. 8. AN INSTANT coffee STORY @annaliezze @kpallini
  9. 9. @annaliezze @kpallini Supermarket Breakfast Lunch Tired Break
  10. 10. Intention SCORES SIMILAR @annaliezze @kpallini
  11. 11. CONTEXT TRIGGERS PRODUCT relevance @annaliezze @kpallini
  12. 12. MORE predictive POWER @annaliezze @kpallini
  13. 13. BETTER prediction OF BEHAVIOUR @annaliezze @kpallini 1
  14. 14. @annaliezze @kpallini
  15. 15. @annaliezze @kpallini
  16. 16. DECREASE gap between INSIGHT AND ACTIONS @annaliezze @kpallini 2
  17. 17. @annaliezze @kpallini
  18. 18. @annaliezze @kpallini WE NEED TO APPROACH THINGS differently
  19. 19. @annaliezze @kpallini

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