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Market led development of digital media based on qualitative research (presented by Thomas Troch - InSites Consulting and Tom Armstrong - Vodafone) at the Merlien Qualitative 360 event in Berlin (DE) on Thursday April 18, 2013.
Digital media users are becoming very savvy in the way they expect and consume digital content. Proliferation of different devices and interfaces necessitate accurate understanding of user needs and expectations. By adopting qualitative user trials, experiences are captured near the ‘moment of truth’.
Market led development of digital media based on qualitative research (presented by Thomas Troch - InSites Consulting and Tom Armstrong - Vodafone) at the Merlien Qualitative 360 event in Berlin (DE) on Thursday April 18, 2013.
Digital media users are becoming very savvy in the way they expect and consume digital content. Proliferation of different devices and interfaces necessitate accurate understanding of user needs and expectations. By adopting qualitative user trials, experiences are captured near the ‘moment of truth’.
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