Source: JWT Sonar, may 2013
55%

69%
YOLO ≠ YOLT
18%
28%
Low
#selfiesteem?
GEN Y is core group to adapt SHARING: social – WE together
– LEARNING & EARNING
SHARING EXPERIENCES, STORIES, CREATIVE IDE...
WHY DON’T YOU TALK TO ME?
Co-founder InSites Consulting & Gen Y expert
Author “How Cool Brands Stay Hot”

Joeri Van den Be...
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
Just share it! Does it matter who's wrong or right?
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Just share it! Does it matter who's wrong or right?

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Just share it! Does it matter who's wrong or right? by Joeri Van den Bergh (co-founder & Gen Y expert at InSites Consulting), presented at the MWG Congress in Utrecht (NL) on Thursday February 13, 2014.

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Just share it! Does it matter who's wrong or right?

  1. 1. Source: JWT Sonar, may 2013
  2. 2. 55% 69%
  3. 3. YOLO ≠ YOLT
  4. 4. 18% 28%
  5. 5. Low #selfiesteem?
  6. 6. GEN Y is core group to adapt SHARING: social – WE together – LEARNING & EARNING SHARING EXPERIENCES, STORIES, CREATIVE IDEAS, EDUCATION/SKILLS THE SHARECONOMY IS HERE TO STAY & SOCIAL PRODUCT But… desharing trend?
  7. 7. WHY DON’T YOU TALK TO ME? Co-founder InSites Consulting & Gen Y expert Author “How Cool Brands Stay Hot” Joeri Van den Bergh @Joeri_InSites joerivandenbergh www.howcoolbrandsstayhot.com ANY QUESTIONS?

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