How to build strong retail brands for the new consumer, presented by Joeri Van den Bergh (Gen Y expert at InSites Consulting and author of How Cool Brands Stay Hot) at ICSC Czech & Slovak Real Estate Conference in Prague on September 17, 2013.
How to build strong retail brands for the new consumer
1. How to build strong retail brands
for the new consumer?
JOERI VAN DEN BERGH
Co-founder, Gen Y expert, author
InSites Consulting
@joeri_insites on Twitter
28. Usage of mobile phone in buying process
37%
28%
N (Germany) = 290 / N (UK) = 297 / Filter: Only grocery brands and if have mobile phone
1 Discounts when checking-in
29%
26%
28%
28%
23%
21%
23%
18%
18%
2 Special deals offered
3 Product information via barcodes
4 Payment
5 Augmented reality to try out products
6 Most efficient shopping route
7 Share shopping list
8 Dedicated store web sites
22%
19%
20%
21%
15%
Source: MasterCard 2 country study August 2011 –respondents aged 18-30 in UK and Germany
“ At a grocery retailer, I am interested in these apps…”
@joeri_insites
31. Usage of mobile phone in buying process
61%
50%
N (Germany) = 293 / N (UK) = 298 / Filter: Only fashion brands and if have mobile phone
2 Discounts when checking-in
53%
49%
40%
45%
23%
21%
42%
33%
33%
1 Special deals offered
3 Product information via barcodes
4 Payment
7 Augmented reality to try out products
6 Most efficient shopping route
8 Share shopping list
5 Dedicated store web sites
34%
35%
29%
26%
25%
Source: MasterCard 2 country study August 2011 –respondents aged 18-30 in UK and Germany
“ At a fashion retailer, I am interested in these apps…”
38%
41%
@joeri_insites
42. Regionale Verbundenheit, hohe Qualität, aus der Region für die Region.
Legen sehr viel Wert auf Bioprodukte.
@joeri_insites
43.
44. Große Vielfalt, gutes Preis Leistungsverhältnis, übersichtliche Auffächerung
der Shops, mannigfaches Sortiment, gute Führung durch den Shop,
Wegweiser etc. , netter Service
steht für beste Qualität
@joeri_insites
67. Global online contest to recruit 100
amateur soccer players in 55 countries
=> 16 final best against the best
Over 150,000 soccer players!
@joeri_insites