How Cool Brands Stay Hot at Vlerick Ondernemersdag

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How Cool Brands Stay Hot: Branding to Generation Y, presented by Joeri Van den Bergh at the Vlerick Ondernemersdag on December 2, 2013 in Ghent (BE).

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How Cool Brands Stay Hot at Vlerick Ondernemersdag

  1. 1. Goeiemiddag up-to-date info: howcoolbrandsstayhot.com Follow me on Twitter: @joeri_insites
  2. 2. Opening Forever 21 Antwerp 1000 waiting 23000 visited in one day 2 min on national news
  3. 3. @joeri_insites @joeri_insites
  4. 4. STEREOTYPE //Template 1 #1 • Tekst stimulation = bredth instead of depth… “They are spoilt, don’t know the value of money and don’t want to work hard.”
  5. 5. “The Reflexive Generation” SELF 1/3 Belgian Gen Y = dissatisfied (less than 6/10) WORK LIFE
  6. 6. BYOD
  7. 7. //Template 1 • Tekst
  8. 8. //Template 1 • Tekst
  9. 9. //Template 1 • Tekst
  10. 10. @joeri_insites @joeri_insites
  11. 11. @joeri_insites @joeri_insites
  12. 12. Cisco reduces costs and attracts Gen Y employees with new open flex desk workspaces and work styles ● 77 % prefer the new environment, 82 % increase in work satisfaction ● 82 % :the design improves communications
  13. 13. //Template 1 STEREOTYPE #2 • Tekst “They have no respect for authorities and you simply cannot manage them.”
  14. 14. //Template 1 • Tekst
  15. 15. //Template 1 • Tekst
  16. 16. //Template 1 STEREOTYPE #3 • Tekst “They don’t know company loyalty and don’t want to pay their dues.”
  17. 17. //Authenticity for Generation Y Real
  18. 18. Real //Template 1 • Tekst Insert movie Adidas
  19. 19. Real //Template 1 • Tekst
  20. 20. //Authenticity for Generation Y Real
  21. 21. Real
  22. 22. Personal finance management tool “TIM”
  23. 23. Real
  24. 24. @joeri_insites
  25. 25. @joeri_insites
  26. 26. @joeri_insites
  27. 27. @joeri_insites
  28. 28. Self //Template 1 • Tekst Insert movie rorschach U by Kotex
  29. 29. Global online contest to recruit 100 Young amateur soccer players in 55 countries => 16 final best against the best Over 150,000 young soccer players!
  30. 30. HRM

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