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Good Morning        Oslo   Follow me:@joeri_insites
Good Morning        Oslo   Follow me:@joeri_insites
//Template 1• Tekst
//Template 1• Tekst
//Template 1• Tekst
Cool//Template 1• Tekst
Cool//Template 1• Tekst
R2=.57                                       R2=.62              R2=.74InSites Consulting Brand Model tested by path analy...
Real//Template 1• Tekst          Insert movie Adidas
Real//Template 1• Tekst
Real
Real//Template 1• Tekst
Unique//Template 1• Tekst
Real
How social media could be            more social:1 Read instead of write2 Ask for feedback (rather than wait)3 People (sta...
//Template 1• Tekst
Real①Stay true to your roots, but don’t shout  //Template 1    • Tekst②Warm & close is the new cool③Be open and respectful...
Real//Template 1• Tekst
Happy
Happy//Template 1• Tekst
Happy//Template 1• Tekst
Happy
// I WILL NEVER FORGET THE DAY…                                                                                           ...
Happy
Happy①Deliver gratifications, not just pleasures②Don’t use negative emotions③Happiness is about connecting youth in a play...
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh
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How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh

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How Cool Brands Stay Hot: Branding to Generation Y, presented at the MBL Konferensen by Joeri Van den Bergh in Oslo (NO) on December 5, 2012.

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How Cool Brands Stay Hot at MBL Konferansen by Joeri Van den Bergh

  1. 1. Good Morning Oslo Follow me:@joeri_insites
  2. 2. Good Morning Oslo Follow me:@joeri_insites
  3. 3. //Template 1• Tekst
  4. 4. //Template 1• Tekst
  5. 5. //Template 1• Tekst
  6. 6. Cool//Template 1• Tekst
  7. 7. Cool//Template 1• Tekst
  8. 8. R2=.57 R2=.62 R2=.74InSites Consulting Brand Model tested by path analysis
  9. 9. Real//Template 1• Tekst Insert movie Adidas
  10. 10. Real//Template 1• Tekst
  11. 11. Real
  12. 12. Real//Template 1• Tekst
  13. 13. Unique//Template 1• Tekst
  14. 14. Real
  15. 15. How social media could be more social:1 Read instead of write2 Ask for feedback (rather than wait)3 People (staff) instead of company
  16. 16. //Template 1• Tekst
  17. 17. Real①Stay true to your roots, but don’t shout //Template 1 • Tekst②Warm & close is the new cool③Be open and respectful, listen (like friends)
  18. 18. Real//Template 1• Tekst
  19. 19. Happy
  20. 20. Happy//Template 1• Tekst
  21. 21. Happy//Template 1• Tekst
  22. 22. Happy
  23. 23. // I WILL NEVER FORGET THE DAY… Happy Extreme experience (e.g. skydiving, mount climbing) When I was dumped by my partner Graduated Meeting the love of my life Becoming a sport Surprise Death of a person champion N = 40 close to me Happiness Anger My first kiss N = 156 N = 13 Got my driving license When I got in a fight Fear Disgust N = 30 N = 14 New school Discovered I had no Sadness real friends when I N = 93 Moved needed them most Encountered aggression Was diagnosed Being dumped by my with a serious boy/girl friend Parents got illness divorcedSource; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy,Romania, Poland, Brazil, India, and China.
  24. 24. Happy
  25. 25. Happy①Deliver gratifications, not just pleasures②Don’t use negative emotions③Happiness is about connecting youth in a playful way

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