How Cool Brands Stay Hot at Digital Marketing Show

1,032 views

Published on

How Cool Brands Stay Hot: Branding to Generation Y, by Joeri Van den Bergh, presented at the DIgital Marketing Show in London on November 27, 2013.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,032
On SlideShare
0
From Embeds
0
Number of Embeds
276
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

How Cool Brands Stay Hot at Digital Marketing Show

  1. 1. Hi up-to-date info on Millennials or Gen Y : howcoolbrandsstayhot.com Follow me on Twitter: @joeri_insites
  2. 2. @joeri_insites
  3. 3. @joeri_insites
  4. 4. @joeri_insites
  5. 5. @joeri_insites @joeri_insites
  6. 6. @joeri_insites
  7. 7. @joeri_insites
  8. 8. Topshop: ‘Secret store’
  9. 9. //Template 1 • Tekst @joeri_insites
  10. 10. //Template 1 • Tekst @joeri_insites
  11. 11. //Template 1 • Tekst
  12. 12. @joeri_insites @joeri_insites
  13. 13. R2=.57 R2=.62 R2=.74 InSites Consulting Brand Model tested by path analysis
  14. 14. #146
  15. 15. Unique //Template 1 • Tekst @joeri_insites
  16. 16. Appsessed @joeri_insites
  17. 17. @joeri_insites
  18. 18. Real //Template 1 • Tekst Insert movie Adidas @joeri_insites
  19. 19. Real //Template 1 • Tekst @joeri_insites
  20. 20. //Authenticity for Generation Y Real
  21. 21. Real
  22. 22. @joeri_insites 3 9
  23. 23. Real
  24. 24. @joeri_insites
  25. 25. @joeri_insites
  26. 26. @joeri_insites
  27. 27. Happy
  28. 28. Self //Template 1 • Tekst Insert movie rorschach U by Kotex
  29. 29. Global online contest to recruit 100 amateur soccer players in 55 countries => 16 final best against the best Over 150,000 soccer players! @joeri_insites
  30. 30. @joeri_insites
  31. 31. @joeri_insites
  32. 32. @joeri_insites
  33. 33. @joeri_insites
  34. 34. @joeri_insites
  35. 35. @joeri_insites
  36. 36. @joeri_insites
  37. 37. @joeri_insites

×