From co-creation to structural collaboration at Best of ESOMAR Germany

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From co-creation to structural collaboration: How online customer communities reshape business by Tom De Ruyck (Head of Consumer Consulting Boards at InSites Consulting), presented at the Best of ESOMAR event in Frankfurt (DE) on Monday February 17, 2014.

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From co-creation to structural collaboration at Best of ESOMAR Germany

  1. 1. @tomderuyck
  2. 2. @tomderuyck
  3. 3. @tomderuyck
  4. 4. @tomderuyck
  5. 5. @tomderuyck
  6. 6. @tomderuyck
  7. 7. @tomderuyck
  8. 8. @tomderuyck
  9. 9. @tomderuyck
  10. 10. @tomderuyck
  11. 11. #1 @tomderuyck Communities can be representative
  12. 12. @tomderuyck
  13. 13. #2 @tomderuyck The more participants, the better
  14. 14. @tomderuyck
  15. 15. #3 @tomderuyck They are not in it for the money
  16. 16. @tomderuyck
  17. 17. #4 @tomderuyck Gamified research is only nice for the partcipant
  18. 18. @tomderuyck
  19. 19. #5 @tomderuyck Projective/creative techniques are too difficult online
  20. 20. @tomderuyck
  21. 21. #6 @tomderuyck Mobile gives you more of the same
  22. 22. @tomderuyck
  23. 23. #7 @tomderuyck Members can help you in doing a better job as a researcher
  24. 24. @tomderuyck
  25. 25. @tomderuyck
  26. 26. @tomderuyck
  27. 27. @tomderuyck
  28. 28. Managing Partner & Head of Consumer Consulting Boards @tomderuyck tom@insites-consulting.com

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