Engaging Generation YSmartees WebinarThis is the full slidedeck of our „EngagingGeneration Y‟ Smartees Webinar. Themain fo...
I‟m Joeri.True type Gen X – but involved withfollowing Gen Y/Millennials since theywere only kids.First as an academic res...
Welcome   to the Gen Y/Millennials      Webinar   Follow me:@joeri_insites
//Template 1• Tekst
//Template 1• Tekst
//Template 1• Tekst
#146
R2=.57                                       R2=.62              R2=.74InSites Consulting Brand Model tested by path analy...
//Authenticity forGeneration Y                Real
Real//Template 1• Tekst
//Authenticity forGeneration Y                Real
Real
Personal finance management tool “TIM”
Real
Real①Stay true to your roots, but don‟t shout  //Template 1    • Tekst②Warm & close is the new cool①Be transparent and res...
Happy
// I WILL NEVER FORGET THE DAY…                                                              Extreme experience (e.g.     ...
Self//Template 1• Tekst          Insert movie rorschach U by Kotex
Global online contest to recruit 100Young amateur soccer players in 55countries => 16 final best against thebestOver 150,0...
Happy①Deliver gratifications, not just pleasures①Don‟t use negative emotions①Happiness is about connecting youth in a play...
Shared challenges to connect with Gen Y   #1 Be relevant   #2 Be where they are   #3 Engagement
They don‟t like   ONE-WAY TRAFFIC SURVEYS
They want to   COLLABORATE
As researchers           Rethinking a digital strategy
As researchers
VS.
Surveys
Shared solutions to connect with Gen Y   Collaboration   Touchpoints   Gamification
Get in         Joeri Van den Bergh, Managing Partner & author of thetouch    book “How Cool Brands Stay Hot”             +...
Get in         Martijn van Bijnen, Business Directortouch             +31 107 421 032          martijn@insites-consulting....
Get in         Maarten Lagae, Senior Research Manager FMCGtouch            +44 2078 702 585        maarten@insites-consult...
Get in         Giulia E. Gasperi, Research Manager FMCGtouch             +1 646 386 9858        giulia@insites-consulting....
Check our upcoming Smartees on :http://smartees.insites-consulting.com
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
Engaging Generation Y Smartees Webinar
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Engaging Generation Y Smartees Webinar

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This is the full slidedeck of our ‘Engaging Generation Y’ Smartees Webinar. The main focus is on how to adapt your research and marketing to this critical generation. Based on the collective wisdom of InSites Consulting’s research and client cases. Presentation by Joeri Van den Bergh, Gen Y expert at InSites Consulting and author of How Cool Brands Stay Hot.

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Engaging Generation Y Smartees Webinar

  1. 1. Engaging Generation YSmartees WebinarThis is the full slidedeck of our „EngagingGeneration Y‟ Smartees Webinar. Themain focus is on how to adapt yourresearch and marketing to this criticalgeneration. Based on the collectivewisdom of InSites Consulting‟s researchand client cases. Presentation by JoeriVan den Bergh, Gen Y expert at InSitesConsulting and author of How CoolBrands Stay Hot.
  2. 2. I‟m Joeri.True type Gen X – but involved withfollowing Gen Y/Millennials since theywere only kids.First as an academic researcher inkids & teens marketing, later as ayouth marketing research expert atInSites ConsultingI‟m author of „How Cool Brands StayHot. Branding to Generation Y‟Committed to connect our clients withthe new (Millennial) consumers.
  3. 3. Welcome to the Gen Y/Millennials Webinar Follow me:@joeri_insites
  4. 4. //Template 1• Tekst
  5. 5. //Template 1• Tekst
  6. 6. //Template 1• Tekst
  7. 7. #146
  8. 8. R2=.57 R2=.62 R2=.74InSites Consulting Brand Model tested by path analysis
  9. 9. //Authenticity forGeneration Y Real
  10. 10. Real//Template 1• Tekst
  11. 11. //Authenticity forGeneration Y Real
  12. 12. Real
  13. 13. Personal finance management tool “TIM”
  14. 14. Real
  15. 15. Real①Stay true to your roots, but don‟t shout //Template 1 • Tekst②Warm & close is the new cool①Be transparent and respectful, listen (like friends)
  16. 16. Happy
  17. 17. // I WILL NEVER FORGET THE DAY… Extreme experience (e.g. skydiving, mount climbing) When I was dumped by my partner Graduated Meeting the love of my life Becoming a sport Surprise Death of a person champion N = 40 close to me Happiness Anger My first kiss N = 156 N = 13 Got my driving license When I got in a fight Fear Disgust N = 30 N = 14 New school Sadnes Discovered I had no s real friends when I N = 93 Moved needed them most Encountered aggression Was diagnosed Being dumped by my with a serious boy/girl friend Parents got illness divorcedSource; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy,Romania, Poland, Brazil, India, and China.
  18. 18. Self//Template 1• Tekst Insert movie rorschach U by Kotex
  19. 19. Global online contest to recruit 100Young amateur soccer players in 55countries => 16 final best against thebestOver 150,000 young soccer players!
  20. 20. Happy①Deliver gratifications, not just pleasures①Don‟t use negative emotions①Happiness is about connecting youth in a playful way
  21. 21. Shared challenges to connect with Gen Y #1 Be relevant #2 Be where they are #3 Engagement
  22. 22. They don‟t like ONE-WAY TRAFFIC SURVEYS
  23. 23. They want to COLLABORATE
  24. 24. As researchers Rethinking a digital strategy
  25. 25. As researchers
  26. 26. VS.
  27. 27. Surveys
  28. 28. Shared solutions to connect with Gen Y Collaboration Touchpoints Gamification
  29. 29. Get in Joeri Van den Bergh, Managing Partner & author of thetouch book “How Cool Brands Stay Hot” +32 496 23 29 19 joeri@insites-consulting.com
  30. 30. Get in Martijn van Bijnen, Business Directortouch +31 107 421 032 martijn@insites-consulting.com
  31. 31. Get in Maarten Lagae, Senior Research Manager FMCGtouch +44 2078 702 585 maarten@insites-consulting.com
  32. 32. Get in Giulia E. Gasperi, Research Manager FMCGtouch +1 646 386 9858 giulia@insites-consulting.com
  33. 33. Check our upcoming Smartees on :http://smartees.insites-consulting.com

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