Cooking with communities
Creative research for meaningful insights
Annelies Verhaeghe
Head of research Innovation
InSites ...
My food obsession
annaliezzeAMSRS National conference 2013
What if...
annaliezzeAMSRS National conference 2013
annaliezze
What if...
WednesdayTuesdayMonday Thursday Friday Saturday Sunday
AMSRS National conference 2013
What if...
annaliezzeAMSRS National conference 2013
annaliezzeAMSRS National conference 2013
What if...
annaliezzeAMSRS National conference 2013
What if...
A new
Research
exciting
dish
Communities
annaliezzeAMSRS National conference 2013
annaliezzeAMSRS National conference 2013
Democratizing research
annaliezzeAMSRS National conference 2013
Consumer consulting boards
#1 Be where the action is
annaliezzeAMSRS National conference 2013
annaliezzeAMSRS National conference 2013
#2 Playing instead of paying for attention
annaliezzeAMRS National conference 2013
annaliezzeAMSRS National conference 2013
#3 A connected world
#4 Research as a touchpoint
annaliezzeAMSRS National conference 2013
annaliezzeAMSRS National conference 2013
#5 The power is in the mix
annaliezzeAMSRS National conference 2013
#6 Beyond words
annaliezzeAMSRS National conference 2013
Are we still
meaningful?
annaliezzeAMSRS National conference 2013
Witnesses of a
gravitational
shift
What we do with
people is as
important as
what we ask
them
annaliezzeAMSRS National conference 2013
1. Filling our
Blind spots
annaliezzeAMSRS National conference 2013
Crowd
interpretation
2. From input to execution
annaliezzeAMRS National conference 2013
3. Behavioural change
annaliezzeAMSRS National conference 2013
4. From marketing to people
... To marketing through people
annaliezzeAMRS National conference 2013
2626
51% brand enthusiasts
through our research
annaliezzeAMRS National conference 2013
Meet (y)our New
Colleguages!
annaliezzeAMSRS National conference 2013
annaliezzeAMRS National conference 2013
A paradigm shift
Annelies Verhaeghe
Head of research Innovation
InSites Consulting
annelies@insites.eu
@annaliezze
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Cooking with communities: Creative research for meaningful insights

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Cooking with communities: Creative research for meaningful insights, presented at the AMSRS Conference in Sydney (AU) by Annelies Verhaeghe on September 5, 2013.

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Cooking with communities: Creative research for meaningful insights

  1. 1. Cooking with communities Creative research for meaningful insights Annelies Verhaeghe Head of research Innovation InSites Consulting
  2. 2. My food obsession annaliezzeAMSRS National conference 2013
  3. 3. What if... annaliezzeAMSRS National conference 2013
  4. 4. annaliezze What if... WednesdayTuesdayMonday Thursday Friday Saturday Sunday AMSRS National conference 2013
  5. 5. What if... annaliezzeAMSRS National conference 2013
  6. 6. annaliezzeAMSRS National conference 2013 What if...
  7. 7. annaliezzeAMSRS National conference 2013 What if...
  8. 8. A new Research exciting dish Communities annaliezzeAMSRS National conference 2013
  9. 9. annaliezzeAMSRS National conference 2013 Democratizing research
  10. 10. annaliezzeAMSRS National conference 2013 Consumer consulting boards
  11. 11. #1 Be where the action is annaliezzeAMSRS National conference 2013
  12. 12. annaliezzeAMSRS National conference 2013 #2 Playing instead of paying for attention
  13. 13. annaliezzeAMRS National conference 2013
  14. 14. annaliezzeAMSRS National conference 2013 #3 A connected world
  15. 15. #4 Research as a touchpoint annaliezzeAMSRS National conference 2013
  16. 16. annaliezzeAMSRS National conference 2013 #5 The power is in the mix
  17. 17. annaliezzeAMSRS National conference 2013 #6 Beyond words
  18. 18. annaliezzeAMSRS National conference 2013 Are we still meaningful?
  19. 19. annaliezzeAMSRS National conference 2013 Witnesses of a gravitational shift
  20. 20. What we do with people is as important as what we ask them annaliezzeAMSRS National conference 2013
  21. 21. 1. Filling our Blind spots annaliezzeAMSRS National conference 2013
  22. 22. Crowd interpretation
  23. 23. 2. From input to execution annaliezzeAMRS National conference 2013
  24. 24. 3. Behavioural change annaliezzeAMSRS National conference 2013
  25. 25. 4. From marketing to people ... To marketing through people annaliezzeAMRS National conference 2013
  26. 26. 2626 51% brand enthusiasts through our research annaliezzeAMRS National conference 2013
  27. 27. Meet (y)our New Colleguages! annaliezzeAMSRS National conference 2013
  28. 28. annaliezzeAMRS National conference 2013 A paradigm shift
  29. 29. Annelies Verhaeghe Head of research Innovation InSites Consulting annelies@insites.eu @annaliezze

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