Consumers: your partners in crime!

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Consumers: your partners in crime! How Consumer Collaboration leads to Business Growth, presented by Thomas Troch at the Australian Marketing Institute Annual Conference in Sydney (AU) on October 16, 2013.

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Consumers: your partners in crime!

  1. 1. Consumers: your PARTNERS in crime How Consumer Collaboration Leads to Business Growth Thomas Troch
  2. 2. 3 types of strategic focus (Tracey & Wiersema) Operational Excellence Product Leadership Customer Intimacy Provide customers with good, standard products at low cost Provide customers with high quality innovative products Provide customers with personalized products that exceed expectations
  3. 3. 3 types of strategic focus (Tracey & Wiersema) Operational Excellence Product Leadership Customer Intimacy Provide customers with good, standard products at low cost Provide customers with high quality innovative products Provide customers with personalized products that exceed expectations
  4. 4. Consumers are at the heart of our organisations
  5. 5. Customers… Who are they?
  6. 6. ? ? 4 things to remember about the new customer ? ?
  7. 7. 57% A person from your contact list 14% A company
  8. 8. ... or damage your brand
  9. 9. empowered ? ? ?
  10. 10. Cultures were never so close
  11. 11. Stimulation junkies. On the go, but 100% connected.
  12. 12. empowered cosmopolitan ? ?
  13. 13. 83%
  14. 14. empowered cosmopolitan smart co-creator ?
  15. 15. The paradox of choice
  16. 16. 90-99% of behaviour is emotional. And they like to share it!
  17. 17. empowered cosmopolitan emotional smart co-creator
  18. 18. It’s the media, stupid!
  19. 19. What’s the impact on companies?
  20. 20. We need to make consumers an integral part of everything we do. Mariken Kimmels / H.J. Heinz
  21. 21. It is so frustrating not to be noticed by the bartender! I’m clearly trying to get his attention, however others are being served before me.
  22. 22. Leveraging your results … to the max!
  23. 23. Higher purchase intention for products co-created by peers (van Dijk, 2012)
  24. 24. Thomas Troch Research Innovation Manager be.linkedin.com/in/thomastroch thomas@insites-consulting.com @thomastroch Ready for a bright future? www.directionfirst.com www.insites-consulting.com

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