Consumers Today at ESOMAR CEE Research Forum

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Consumers Today by Annelies Verhaeghe & Tom De Ruyck (InSites Consulting), presented at ESOMAR CEE Research Forum on Monday March 24, 2014 in Bucharest.

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Consumers Today at ESOMAR CEE Research Forum

  1. 1. Massive change
  2. 2. Digital, Social & Mobile 73% 75% 31% 24% 54% 44% 25% 20%
  3. 3. Digital Darwinism
  4. 4. 31% 27% 9% 6% 47% 52% 42% 45% 44% 39% Ever Often Potential Brand Potential Topic MROC/CCB Co-creation & Collaboration
  5. 5. Consumer Collaboration Index
  6. 6. Structural Collaboration with consumers
  7. 7. CHIEF CONSUMER OFFICER
  8. 8. Ready for a transformation? linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com Tom De Ruyck Managing Partner & Head of Consumer Consulting Boards linkedin.com/in/anneliesverhaeghe @annaliezze annelies@insites-consulting.com Annelies Verhaeghe Managing Partner & Head of Research Innovation

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