Connecting with consumers around the world Smartees Seminar

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This is the slidedeck of our 'Connecting with consumers around the world' Smartees Seminar. The main focus is on how Consumer Consulting Boards can help brands run international/global projects in an easier, more cost-efficietn way and how longitudinal consumer connection unveils insights you did not discover before.

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Connecting with consumers around the world Smartees Seminar

  1. 1. Connecting with consumers around the world Smartees Seminar This is the slidedeck of our ‘Connecting with consumers around the world’ Smartees Seminar. The main focus is on how Consumer Consulting Boards can help brands run international/global projects in an easier, more cost-efficient way and how longitudinal consumer connection unveils insights you did not discover before.
  2. 2. Welcome & introduction
  3. 3. O Open Being open, honest and direct is the best foundation to build and grow any relationship. We want everyone to go the extra mile in encouraging transparency and openness. We embrace diversity in thoughts, opinions, and backgrounds and are open to learn from others. This not just holds for internal relationships, but also for external relationships with suppliers, media, influencers, etc. We openly share our thoughts and ideas with the world, thereby driving value and growth of our business.
  4. 4. While markets differ, people make the difference!
  5. 5. Tom De Ruyck Universal Brands: Giving global brands local relevance
  6. 6. @tomderuyck
  7. 7. @tomderuyck
  8. 8. Fast Growing Economies @tomderuyck
  9. 9. Survival in the City @tomderuyck
  10. 10. Generation Y(oung) @tomderuyck
  11. 11. @tomderuyck
  12. 12. Global Brand Tribes @tomderuyck
  13. 13. @tomderuyck
  14. 14. Hyperlocal @tomderuyck
  15. 15. @tomderuyck
  16. 16. Making Brands Locally Relevant @tomderuyck
  17. 17. Made (t)here, for (t)here @tomderuyck
  18. 18. Celebration nation @tomderuyck
  19. 19. Leap frogging @tomderuyck
  20. 20. Reverse innovation @tomderuyck
  21. 21. @tomderuyck Commercialization
  22. 22. It’s Now or Never! @tomderuyck
  23. 23. @tomderuyck
  24. 24. @tomderuyck
  25. 25. @tomderuyck
  26. 26. @tomderuyck
  27. 27. Customer Dialogues @tomderuyck
  28. 28. Celebrate Diversity @tomderuyck
  29. 29. Take your Time @tomderuyck
  30. 30. Be Agile @tomderuyck
  31. 31. @tomderuyck
  32. 32. Lost in translation @tomderuyck
  33. 33. Language is only 10% of Culture @tomderuyck
  34. 34. @tomderuyck
  35. 35. Motiv(n)ation #1 @tomderuyck
  36. 36. The battle of the screens #2 @tomderuyck
  37. 37. Different Country, Different Story #3 @tomderuyck
  38. 38. Managing expectations #4 @tomderuyck
  39. 39. Playing for attention #5 @tomderuyck
  40. 40. How people say things is equally important as what they say @tomderuyck
  41. 41. Meet (y)our new Colleagues! @tomderuyck
  42. 42. Filling our Blind Spots @tomderuyck
  43. 43. Our Eyes and Ears @tomderuyck
  44. 44. @tomderuyck
  45. 45. @tomderuyck
  46. 46. @tomderuyck Getting Closer
  47. 47. @tomderuyck Digging Deep
  48. 48. @tomderuyck (Re)defining the ‘Category’
  49. 49. @tomderuyck Bring it to Life
  50. 50. @tomderuyck Brand & Product Activation
  51. 51. @tomderuyck Sharing is Caring
  52. 52. @tomderuyck
  53. 53. @tomderuyck
  54. 54. @tomderuyck Your Undiscovered Territory?
  55. 55. linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com www.insites-consulting.com Stay Hungry! Head of Research Communities

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