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in AsiaCollaborating withconsumersHow to run Research Communities in AsianmarketsAnouk Willems
Hi! I’m AnoukResearch Innovation Manager |Marketing | Co-creation | Mobile |Gamification | Co-researchers |Research Commun...
5/10 emergingeconomies liein AsiaINSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1
INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW145% of internet usersfrom Asia
INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW16/10 socialnetwork usersare connected tobrands
INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW19/10 consumerswant tocollaborate withthem
INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1
INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1COMMUNITIESRESEARCH4 INGREDIENTS
@AnoukW1INSIGHTVALLEY ASIA-PACIFIC 2013
INSIGHTVALLEY ASIA-PACIFIC 2013Evaluation of theIKEA catalogue2013@AnoukW1
From offlinefocus groups toonlinecommunities#5 reasonsINSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1
@AnoukW1#1 Snapshot of RealityINSIGHTVALLEY ASIA-PACIFIC 2013
@AnoukW1#2 Standard evaluation tools#1 Snapshot of RealityINSIGHTVALLEY ASIA-PACIFIC 2013
@AnoukW1#3 Limited range of participantsCustomersPotential customersLapsed customers#2 Standard evaluation tools#1 Snapsho...
#4 Quality inconsistencyUSA GE PL@AnoukW1IT#3 Limited range of participants#2 Standard evaluation tools#1 Snapshot of Real...
#5 Internal stakeholders not involved#4 Quality inconsistency#3 Limited range of participants#2 Standard evaluation tools#...
@AnoukW1INSIGHTVALLEY ASIA-PACIFIC 2013
Understandingthe urban parent@AnoukW1INSIGHTVALLEY ASIA-PACIFIC 2013
INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1
@AnoukW1INSIGHTVALLEY ASIA-PACIFIC 2013
INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1EvaluatingPackage Innovations
INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1
Adapt your approach whenmanaging communitiesin AsiaINSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1MotivationsTopics & challengesMo...
@AnoukW1INSIGHTVALLEY ASIA-PACIFIC 2013
INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1IdentifyingSleeping problems
INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1wEEK CONNECTIONSLEEPING HABITSHEALTH AND WELL-BEINGIN CHINASLEEPINGPROBLEMSREVIEWSO...
INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1TechniqueConsumers as cultureexperts
@AnoukW1INSIGHTVALLEY ASIA-PACIFIC 2013360 view of theCatalogueRelevant productinnovationsBrand positioningin a new market...
4 takeaways whenmanaging communitiesin Asia@AnoukW1INSIGHTVALLEY ASIA-PACIFIC 2013Holistic view – More # & diversityMobile...
THANK YOU!Questions?Anouk@insites-consulting.comAnouk WillemsResearch Innovation Manager
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Collaborating with consumers in Asia

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Collaborating with consumers in Asia: How to run research communities in Asian markets (by Anouk Willems), presented at the Insights Valley Asia event in Bangkok on May 16, 2013.

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Collaborating with consumers in Asia

  1. 1. in AsiaCollaborating withconsumersHow to run Research Communities in AsianmarketsAnouk Willems
  2. 2. Hi! I’m AnoukResearch Innovation Manager |Marketing | Co-creation | Mobile |Gamification | Co-researchers |Research CommunitiesINSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1
  3. 3. 5/10 emergingeconomies liein AsiaINSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1
  4. 4. INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW145% of internet usersfrom Asia
  5. 5. INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW16/10 socialnetwork usersare connected tobrands
  6. 6. INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW19/10 consumerswant tocollaborate withthem
  7. 7. INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1
  8. 8. INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1COMMUNITIESRESEARCH4 INGREDIENTS
  9. 9. @AnoukW1INSIGHTVALLEY ASIA-PACIFIC 2013
  10. 10. INSIGHTVALLEY ASIA-PACIFIC 2013Evaluation of theIKEA catalogue2013@AnoukW1
  11. 11. From offlinefocus groups toonlinecommunities#5 reasonsINSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1
  12. 12. @AnoukW1#1 Snapshot of RealityINSIGHTVALLEY ASIA-PACIFIC 2013
  13. 13. @AnoukW1#2 Standard evaluation tools#1 Snapshot of RealityINSIGHTVALLEY ASIA-PACIFIC 2013
  14. 14. @AnoukW1#3 Limited range of participantsCustomersPotential customersLapsed customers#2 Standard evaluation tools#1 Snapshot of RealityN=50-150INSIGHTVALLEY ASIA-PACIFIC 2013
  15. 15. #4 Quality inconsistencyUSA GE PL@AnoukW1IT#3 Limited range of participants#2 Standard evaluation tools#1 Snapshot of RealityCHINSIGHTVALLEY ASIA-PACIFIC 2013
  16. 16. #5 Internal stakeholders not involved#4 Quality inconsistency#3 Limited range of participants#2 Standard evaluation tools#1 Snapshot of Reality@AnoukW1INSIGHTVALLEY ASIA-PACIFIC 2013
  17. 17. @AnoukW1INSIGHTVALLEY ASIA-PACIFIC 2013
  18. 18. Understandingthe urban parent@AnoukW1INSIGHTVALLEY ASIA-PACIFIC 2013
  19. 19. INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1
  20. 20. @AnoukW1INSIGHTVALLEY ASIA-PACIFIC 2013
  21. 21. INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1EvaluatingPackage Innovations
  22. 22. INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1
  23. 23. Adapt your approach whenmanaging communitiesin AsiaINSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1MotivationsTopics & challengesModerator role
  24. 24. @AnoukW1INSIGHTVALLEY ASIA-PACIFIC 2013
  25. 25. INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1IdentifyingSleeping problems
  26. 26. INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1wEEK CONNECTIONSLEEPING HABITSHEALTH AND WELL-BEINGIN CHINASLEEPINGPROBLEMSREVIEWSOLUTIONSPHILIPS BRANDAND SOLUTIONSSleep WellCommunity
  27. 27. INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1TechniqueConsumers as cultureexperts
  28. 28. @AnoukW1INSIGHTVALLEY ASIA-PACIFIC 2013360 view of theCatalogueRelevant productinnovationsBrand positioningin a new marketFine-tuned packagingconceptsThe impact
  29. 29. 4 takeaways whenmanaging communitiesin Asia@AnoukW1INSIGHTVALLEY ASIA-PACIFIC 2013Holistic view – More # & diversityMobile – Contextual & personal informationLocal by defaultUse co-researchers for sensitive topics
  30. 30. THANK YOU!Questions?Anouk@insites-consulting.comAnouk WillemsResearch Innovation Manager

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