Research Communities        @InSites             #MROCGhent (BE) - June 14, 2012
Thanks for being here!Hakim Zemni, Managing Director InSites Consulting BelgiumI have a passion for media, politics, music...
Let’s start a conversation…………………………………………………Last time I cried I was…………………………….……                                ……………………...
Consumers are    probably themost effective / worst  consultants my company can hire.
A consumer consultingboard would definitely  /never work for my      company
Sharing true consumerstories & experiences will benefit / hurt my        company
Statement 1          Consumers areprobably the most effective / worstconsultants my company can hire.      Statement 2A co...
AgendaThe Conversation Companyby Sam Berteloot, Managing PartnerThe Consumer Consulting Boardby Tom De Ruyck, Head of Rese...
Nice to                                         meet you!                                         Sam Berteloot, Managing ...
Author: Prof. Steven Van Belleghem………………………………………….………..……………..……………………………………………..……..            @Steven_insites         ...
………………………………………….………..……………..…………………………………………        This is a story about          Word-of-Mouth………………………………………….………..………...
………………………………………….………..……………..…………………………………………        This is a story about        Customer centricity………………………………………….………....
………………………………………….………..……………..…………………………………………        This is a story about               Change………………………………………….………..……………...
………………………………………….………..……………..…………………………………………            Conversation Company         boosts your business through:…………………...
………………………………………….………..……………..…………………………………………        Company Culture is      the Conversation Guide………………………………………….………..…...
………………………………………….………..……………..…………………………………………        Clear to employees =           Clear to clients………………………………………….……….....
……………………………………………………….…Brand positioningis the long term effectof company culture……………………………………………………….…
……………………………………………………….…Employees build theimage of yourcompany……………………………………………………….…
……………………………………………………….…Company Culture isNOT about being FUN……………………………………………………….…
……………………………………………………….…These guys are prettyserious about itAnd they outperform the market.……………………………………………………….…
……………………………………………………….…These guys are prettyserious about itAnd they outperform the market.……………………………………………………….…
……………………………………………………….…  Company Culture  is about having a  clear identity and  staying loyal to it in  everything you do...
………………………………………….………..……………..…………………………………………            Conversation Company         boosts your business through:…………………...
………..……………………...Everyemployee is apotentialambassador.………..……………………...
………..……………………...Everyclient is apotentialambassador.………..……………………...
………..……………………...Conversationsare the driver ofbusiness growth.………..……………………...
Yo u h a v e l o a d s o f………………………………………….………..……………..…………………………………………            Unused          Conversation           ...
………………………………………….………..……………..…………………………………………           Unused Conversation Potential:               Customers………………………………...
………………………………………….………..……………..…………………………………………           Unused Conversation Potential:               Employees………………………………...
…………………………………….In the Conversationage, PEOPLE arethe media…………………………………….
Conversations from internal stakeholders                                           Proud                  Conversation    ...
Conversations from internal stakeholders                                           Proud                  Conversation    ...
Conversations from internal stakeholders                                                                    Proud         ...
Conversations from internal stakeholders                                           Proud                  Conversation    ...
Conversations from internal stakeholders                                           Proud                  Conversation    ...
………………………………………….………..……………..…………………………………………                    Towards a       Conversation Company………………………………………….………....
………………………………………….………..……………..…………………………………………            Conversation Company         boosts your business through:…………………...
………………………………………….………..……………..………………………………………… Social Media are NOT the goal………………………………………….………..……………..…………………………………………
………………………………………….………..……………..…………………………………………  Social Media are the perfect partner of       the Conversation Company……………...
…………………………………………Until now, weonly used thefirst dimensionof their power…………………………………………
…………………………………Firstdimension:people tobuild reach…………………………………
…………………………………Seconddimension:Collaboration…………………………………
Structural collaboration                          Low        Low                              HighReach                   ...
Structural collaboration                          Low        Low                              HighReach                   ...
High                           Consumer            Broad, openStructural collaboration                           consultin...
………………………………………….………..……………..…………………………………………A true people centric Company Culture………………………………………….………..……………..……………………………...
………………………………………….………..……………..…………………………………………A true people centric Company Culture………………………………………….………..……………..……………………………...
…………………………………………..…CustomerExperienceThe science of managingexpectations.…………………………………………..…
………………………………………….………..……………..…………………………………………A true people centric Company Culture………………………………………….………..……………..……………………………...
………………………………………..……..…Conversation………………………………………..……..…
………………………………………….………..……………..…………………………………………A true people centric Company Culture………………………………………….………..……………..……………………………...
………………………………………….………..……………..…………………………………………            Unused Conversation Potential:                   Content………………………...
………………………………………….………..……………..…………………………………………                 Content………………………………………….………..……………..…………………………………………        ...
………………………………………….………..……………..…………………………………………A true people centric Company Culture………………………………………….………..……………..……………………………...
AgendaThe Conversation Companyby Sam Berteloot, Managing PartnerThe Consumer Consulting Boardby Tom De Ruyck, Head of Rese...
@tomderuyck
@tomderuyck
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Insighting                 Developing                            Business                           Objectives            ...
@tomderuyck
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CHOOSING YOURPilot Project   @tomderuyck
@tomderuyck
@tomderuyck
Communication is key!   Conversations from internal stakeholders   Proud                  Conversation                    ...
Internal@tomderuyck
Internal@tomderuyck
Internal@tomderuyck
Internal@tomderuyck
@tomderuyck
External@tomderuyck
@tomderuyck
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It’s an EVOLUTION,not a REVOLUTION!    @tomderuyck
SharingIS caring      @tomderuyck
@tomderuyck
@tomderuyck
linkedin.com/in/tomderuyck                            @tomderuyck                            tom@insites-consulting.com   ...
AgendaThe Conversation Companyby Sam Berteloot, Managing PartnerThe Consumer Consulting Boardby Tom De Ruyck, Head of Rese...
Everybody FamousConsumers as co-inspirers for advertisement creation    Thomas Troch   Senior Research Innovator @ InSites...
Strategisch Researcher 2011-currentFamousMath Teacher 2010-2011VISO RoeselareMaster in Biomedical Science 2002-2010Univers...
Senior Research Innovator 2011-currentInSites ConsultingResearch Consultant 2010-2011InSites ConsultingMaster in Product D...
Recognizable?Advertising with a lotof gut feeling (and alot of doubt) pushedto consumers from acreative but ivorytower?   ...
Welcome to the ageof the empoweredconsumer,conquering the worldwith offline and onlineconversations.                      ...
It’s time to re-humanize marketingcommunications bylistening to realhuman and emotionalconsumers.               Present
Welcome to Famous.This Belgian advertising agency has a strongbelief in the power of consumers to inspiretheir creative wo...
Famous takes on thechallenge to connectwith consumers in astructural way formore relevant andimpactful campaigns.         ...
Everybody Famous!An on-going researchcommunity of 150Flemish and 150Walloon consumers,an inspirationalwindow to their day-...
Everybody Famous
How to immerse anagency with the voiceof consumers on botha strategic and tacticlevel?                         Everybody F...
Bringing consumersalive…Understanding theneeds of Famous byimmersing in theirworkflow.            Everybody Famous
Bringing consumersalive…through visualpresence in thecreative Famousspaces.                     Everybody Famous
Bringing consumersalive…by inviting them onspecial events.                      Everybody Famous
Bringing consumersalive…by having a 24/7dialogue stimulatingrich discussions.              Everybody Famous
Everybody Famous
“I just like to share my opinion, Ivisit the community several timesa day to check when the newtopics are launched. I enjo...
Everybody Famous
An agile approach ofco-ownership andcollaborationbetween the Famousand the InSites teamgets the maximumout of the communit...
Consumer impact…to learn aboutcontext and habits tomake truthful andrecognizablecommunication             Everybody Famous
Ik maak na het bakken meestal nog eenlekkere saus met het braadvocht van hetvlees en de boter. Dit kan ik nooit zo goedmak...
Consumer impact… to discoverconsumer insightsand stretch them to astrategic direction.             Everybody Famous
Everybody Famous
Small difference inclickthroughs for ad Aand B, but…Consumer inspiredbriefing resulted in66% of clickers inthe preferredde...
Consumer impact… to understandinghow a campaign isperceived and beingable to rethink theprocess, based onconsumer feedback...
Everybody Famous
Dingen suggeren is veel subtieler,en laat de gedachten wereld vande toeschouwer het verhaalverder invullen~Kristine       ...
Consumer impact…to re-evaluatecampaigns in thepast, and eliminatemisconceptions whocaused failure                      Eve...
Je pense que des personnesplus âgées, comme moi,avons déjà ce quil nous fautà la maison(63)       Zo van die acties die he...
Everybody Famous
Let’s talk!Thomas Troch                                    Margriet SergeantSenior Research Innovator, InSites Consulting ...
Take a seat! 3 discussion rounds, each round  with new participants 4 seats available per round; 3 seats for „round-par...
Let’s meet thejuryTom De Ruyck Keep the discussion on-topic Be a “devils advocate”
Statement 1  Consumers are    probably themost effective / worst  consultants my company can hire.
Statement 2A consumer consultingboard would definitely or never work for my       company
Statement 3Sharing true consumerstories & experiences will benefit / hurt my        company
TheCommunitySmarteesChallenge!What does the Jury say?
smartees.insites.eu                      Stay tuned…
Drinks!#MROC & #InSitesInSitesVisitor PW: welcome2insites
Belgian Research Communities Smartees 2012
Belgian Research Communities Smartees 2012
Belgian Research Communities Smartees 2012
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Belgian Research Communities Smartees 2012

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On Thursday 14 June 2012 InSites Consulting organised an afternoon on the latest developments in Research Communities at their head office in Ghent (BE). As we feel that in Belgium Research Communities are also the way of being in continuous interaction with consumers, today and in the future. During the Smartees we shared national cases of shoe retailer Brantano and advertising agency Famous.

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Belgian Research Communities Smartees 2012

  1. 1. Research Communities @InSites #MROCGhent (BE) - June 14, 2012
  2. 2. Thanks for being here!Hakim Zemni, Managing Director InSites Consulting BelgiumI have a passion for media, politics, music & movies. hakim@insites-consulting.comI am happily married, a proud dad, a mediocresoccerplayer and a great facebookfriend  @hakimzemniI am often described as „an opinion on 2 legs‟I love my job because I‟m fascinated by the question be.linkedin.com/in/hakimzemni“why do people do what they do?”
  3. 3. Let’s start a conversation…………………………………………………Last time I cried I was…………………………….…… ………………………………………………………….………………My mother used to always say……………………………………..I’ve never been as drunk as that time when ……..…………………………………… My partner hates it when I ………………..………………….…….……………………………….My biggest dream is to …..……………………………………………
  4. 4. Consumers are probably themost effective / worst consultants my company can hire.
  5. 5. A consumer consultingboard would definitely /never work for my company
  6. 6. Sharing true consumerstories & experiences will benefit / hurt my company
  7. 7. Statement 1 Consumers areprobably the most effective / worstconsultants my company can hire. Statement 2A consumer consulting board would definitely or never work for my company Statement 3 Sharing true consumer stories & experiences will benefit / hurt my company
  8. 8. AgendaThe Conversation Companyby Sam Berteloot, Managing PartnerThe Consumer Consulting Boardby Tom De Ruyck, Head of Research CommunitiesClient cases:• Consumers as co-inspirers for advertisement creation (Famous) by Thomas Troch, Senior Research Innovator & Margriet Sergeant (Famous)• Understanding the female shoe shopper (Brantano) by Mieke Van Heddeghem, Research ManagerCo-creation and Structural Collaborationwith Consumers: a fish bowl discussionby Hakim Zemni, Managing Director Belgium
  9. 9. Nice to meet you! Sam Berteloot, Managing Partner I am 35 years, living in Belgium (Flanders) with the love of my life and 3 wonderful children.sam@insites-consulting.com Partner of InSites Consulting, passionate@samberteloot about making consumers generate value for companies, specific focus on turning companies into Conversation Companies.http://be.linkedin.com/in/samberteloot
  10. 10. Author: Prof. Steven Van Belleghem………………………………………….………..……………..……………………………………………..…….. @Steven_insites Steven@insites.eu………………………………………….………..……………..……………………………………………..……..
  11. 11. ………………………………………….………..……………..………………………………………… This is a story about Word-of-Mouth………………………………………….………..……………..…………………………………………
  12. 12. ………………………………………….………..……………..………………………………………… This is a story about Customer centricity………………………………………….………..……………..…………………………………………
  13. 13. ………………………………………….………..……………..………………………………………… This is a story about Change………………………………………….………..……………..…………………………………………
  14. 14. ………………………………………….………..……………..………………………………………… Conversation Company boosts your business through:………………………………………….………..……………..………………………………………… Social Media People Culture
  15. 15. ………………………………………….………..……………..………………………………………… Company Culture is the Conversation Guide………………………………………….………..……………..…………………………………………
  16. 16. ………………………………………….………..……………..………………………………………… Clear to employees = Clear to clients………………………………………….………..……………..…………………………………………
  17. 17. ……………………………………………………….…Brand positioningis the long term effectof company culture……………………………………………………….…
  18. 18. ……………………………………………………….…Employees build theimage of yourcompany……………………………………………………….…
  19. 19. ……………………………………………………….…Company Culture isNOT about being FUN……………………………………………………….…
  20. 20. ……………………………………………………….…These guys are prettyserious about itAnd they outperform the market.……………………………………………………….…
  21. 21. ……………………………………………………….…These guys are prettyserious about itAnd they outperform the market.……………………………………………………….…
  22. 22. ……………………………………………………….… Company Culture is about having a clear identity and staying loyal to it in everything you do.……………………………………………………….…
  23. 23. ………………………………………….………..……………..………………………………………… Conversation Company boosts your business through:………………………………………….………..……………..………………………………………… Social Media People Culture
  24. 24. ………..……………………...Everyemployee is apotentialambassador.………..……………………...
  25. 25. ………..……………………...Everyclient is apotentialambassador.………..……………………...
  26. 26. ………..……………………...Conversationsare the driver ofbusiness growth.………..……………………...
  27. 27. Yo u h a v e l o a d s o f………………………………………….………..……………..………………………………………… Unused Conversation Potential !………………………………………….………..……………..…………………………………………
  28. 28. ………………………………………….………..……………..………………………………………… Unused Conversation Potential: Customers………………………………………….………..……………..………………………………………… 28%
  29. 29. ………………………………………….………..……………..………………………………………… Unused Conversation Potential: Employees………………………………………….………..……………..………………………………………… 40%
  30. 30. …………………………………….In the Conversationage, PEOPLE arethe media…………………………………….
  31. 31. Conversations from internal stakeholders Proud Conversation company company Boring Adored company company Conversations from external stakeholders
  32. 32. Conversations from internal stakeholders Proud Conversation company company Boring Adored company company Customer experience Conversations from external stakeholders
  33. 33. Conversations from internal stakeholders Proud Conversation company company Culture & news content Boring Adored company company Conversations from external stakeholders
  34. 34. Conversations from internal stakeholders Proud Conversation company company Boring Adored company company Conversations from external stakeholders
  35. 35. Conversations from internal stakeholders Proud Conversation company company Where is your company? Boring Adored company company Conversations from external stakeholders
  36. 36. ………………………………………….………..……………..………………………………………… Towards a Conversation Company………………………………………….………..……………..………………………………………… The Conversation Company optimizes the conversation potential
  37. 37. ………………………………………….………..……………..………………………………………… Conversation Company boosts your business through:………………………………………….………..……………..………………………………………… Social Media People Culture
  38. 38. ………………………………………….………..……………..………………………………………… Social Media are NOT the goal………………………………………….………..……………..…………………………………………
  39. 39. ………………………………………….………..……………..………………………………………… Social Media are the perfect partner of the Conversation Company………………………………………….………..……………..…………………………………………
  40. 40. …………………………………………Until now, weonly used thefirst dimensionof their power…………………………………………
  41. 41. …………………………………Firstdimension:people tobuild reach…………………………………
  42. 42. …………………………………Seconddimension:Collaboration…………………………………
  43. 43. Structural collaboration Low Low HighReach High
  44. 44. Structural collaboration Low Low HighReach High
  45. 45. High Consumer Broad, openStructural collaboration consulting Collaboration board Low High Conversations Customer Content Experience Low Reach
  46. 46. ………………………………………….………..……………..…………………………………………A true people centric Company Culture………………………………………….………..……………..………………………………………… Collaboration Content Employees Conversations Customers Customer Experience OPEN AUTHENTIC POSITIVE
  47. 47. ………………………………………….………..……………..…………………………………………A true people centric Company Culture………………………………………….………..……………..………………………………………… Collaboration Content Employees Conversations Customers Customer Experience Customer Experience is about what you DO, Not whay you SAY.
  48. 48. …………………………………………..…CustomerExperienceThe science of managingexpectations.…………………………………………..…
  49. 49. ………………………………………….………..……………..…………………………………………A true people centric Company Culture………………………………………….………..……………..………………………………………… Employees Conversations Customers Conversation Management is about observing, facilitating & joining.
  50. 50. ………………………………………..……..…Conversation………………………………………..……..…
  51. 51. ………………………………………….………..……………..…………………………………………A true people centric Company Culture………………………………………….………..……………..………………………………………… Content Employees Customers Content should be the start of a good conversation
  52. 52. ………………………………………….………..……………..………………………………………… Unused Conversation Potential: Content………………………………………….………..……………..………………………………………… Content does NOT equal campaign
  53. 53. ………………………………………….………..……………..………………………………………… Content………………………………………….………..……………..………………………………………… Specific update, project or campaign
  54. 54. ………………………………………….………..……………..…………………………………………A true people centric Company Culture………………………………………….………..……………..………………………………………… Collaboration Employees Customers Collaboration is an extreme form of customer centricity.
  55. 55. AgendaThe Conversation Companyby Sam Berteloot, Managing PartnerThe Consumer Consulting Boardby Tom De Ruyck, Head of Research CommunitiesClient cases:• Consumers as co-inspirers for advertisement creation (Famous) by Thomas Troch, Senior Research Innovator & Margriet Sergeant (Famous)• Understanding the female shoe shopper (Brantano) by Mieke Van Heddeghem, Research ManagerCo-creation and Structural Collaborationwith Consumers: a fish bowl discussion www.insites-consulting.comby Hakim Zemni, Managing Director Belgium Ghent I Rotterdam I London I Timisoara I New York
  56. 56. @tomderuyck
  57. 57. @tomderuyck
  58. 58. @tomderuyck
  59. 59. @tomderuyck
  60. 60. @tomderuyck
  61. 61. @tomderuyck
  62. 62. @tomderuyck
  63. 63. @tomderuyck
  64. 64. @tomderuyck
  65. 65. @tomderuyck
  66. 66. @tomderuyck
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  68. 68. @tomderuyck
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  70. 70. @tomderuyck
  71. 71. @tomderuyck
  72. 72. @tomderuyck
  73. 73. @tomderuyck
  74. 74. @tomderuyck
  75. 75. Insighting Developing Business Objectives Optimizing Implementing@tomderuyck
  76. 76. @tomderuyck
  77. 77. @tomderuyck
  78. 78. @tomderuyck
  79. 79. @tomderuyck
  80. 80. @tomderuyck
  81. 81. @tomderuyck
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  84. 84. @tomderuyck
  85. 85. @tomderuyck
  86. 86. @tomderuyck
  87. 87. @tomderuyck
  88. 88. @tomderuyck
  89. 89. @tomderuyck
  90. 90. @tomderuyck
  91. 91. @tomderuyck
  92. 92. @tomderuyck
  93. 93. CHOOSING YOURPilot Project @tomderuyck
  94. 94. @tomderuyck
  95. 95. @tomderuyck
  96. 96. Communication is key! Conversations from internal stakeholders Proud Conversation company company Boring Adored company company Conversations from external stakeholders@tomderuyck
  97. 97. Internal@tomderuyck
  98. 98. Internal@tomderuyck
  99. 99. Internal@tomderuyck
  100. 100. Internal@tomderuyck
  101. 101. @tomderuyck
  102. 102. External@tomderuyck
  103. 103. @tomderuyck
  104. 104. @tomderuyck
  105. 105. @tomderuyck
  106. 106. @tomderuyck
  107. 107. @tomderuyck
  108. 108. It’s an EVOLUTION,not a REVOLUTION! @tomderuyck
  109. 109. SharingIS caring @tomderuyck
  110. 110. @tomderuyck
  111. 111. @tomderuyck
  112. 112. linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com www.insites-consulting.comNew York – London – Ghent – Rotterdam – Timisoara
  113. 113. AgendaThe Conversation Companyby Sam Berteloot, Managing PartnerThe Consumer Consulting Boardby Tom De Ruyck, Head of Research CommunitiesClient cases:• Consumers as co-inspirers for advertisement creation (Famous) by Thomas Troch, Senior Research Innovator & Margriet Sergeant (Famous)• Understanding the female shoe shopper (Brantano) by Mieke Van Heddeghem, Research ManagerCo-creation and Structural Collaborationwith Consumers: a fish bowl discussionby Hakim Zemni, Managing Director Belgium
  114. 114. Everybody FamousConsumers as co-inspirers for advertisement creation Thomas Troch Senior Research Innovator @ InSites Consulting Margriet Sergeant Strategic Researcher & Community Manager @ Famous Communities Smartees BE InSites Consulting | Ghent, 14.06.2012
  115. 115. Strategisch Researcher 2011-currentFamousMath Teacher 2010-2011VISO RoeselareMaster in Biomedical Science 2002-2010University of Ghent Margriet.sergeant@famous.be @ikbenmargriet Nice to meet you
  116. 116. Senior Research Innovator 2011-currentInSites ConsultingResearch Consultant 2010-2011InSites ConsultingMaster in Product Development 2005-2010Artesis University College of Antwerp thomas@insites-consulting.com @thomastroch Nice to meet you
  117. 117. Recognizable?Advertising with a lotof gut feeling (and alot of doubt) pushedto consumers from acreative but ivorytower? Past
  118. 118. Welcome to the ageof the empoweredconsumer,conquering the worldwith offline and onlineconversations. Present
  119. 119. It’s time to re-humanize marketingcommunications bylistening to realhuman and emotionalconsumers. Present
  120. 120. Welcome to Famous.This Belgian advertising agency has a strongbelief in the power of consumers to inspiretheir creative workforce. Famous
  121. 121. Famous takes on thechallenge to connectwith consumers in astructural way formore relevant andimpactful campaigns. Famous
  122. 122. Everybody Famous!An on-going researchcommunity of 150Flemish and 150Walloon consumers,an inspirationalwindow to their day-to-day stories. Everybody Famous
  123. 123. Everybody Famous
  124. 124. How to immerse anagency with the voiceof consumers on botha strategic and tacticlevel? Everybody Famous
  125. 125. Bringing consumersalive…Understanding theneeds of Famous byimmersing in theirworkflow. Everybody Famous
  126. 126. Bringing consumersalive…through visualpresence in thecreative Famousspaces. Everybody Famous
  127. 127. Bringing consumersalive…by inviting them onspecial events. Everybody Famous
  128. 128. Bringing consumersalive…by having a 24/7dialogue stimulatingrich discussions. Everybody Famous
  129. 129. Everybody Famous
  130. 130. “I just like to share my opinion, Ivisit the community several timesa day to check when the newtopics are launched. I enjoy thevariety and like to change thedisturbing way advertisingcampaigns are launched at ussometimes. In addition, theconnecting with Famous and theother community members ispretty amazing.” by Margriet Everybody Famous
  131. 131. Everybody Famous
  132. 132. An agile approach ofco-ownership andcollaborationbetween the Famousand the InSites teamgets the maximumout of the community. Everybody Famous
  133. 133. Consumer impact…to learn aboutcontext and habits tomake truthful andrecognizablecommunication Everybody Famous
  134. 134. Ik maak na het bakken meestal nog eenlekkere saus met het braadvocht van hetvlees en de boter. Dit kan ik nooit zo goedmaken met olie. 7€/litre, sachant quon trouve de lhuile de colza à 3.30/litre et de lhuile dolive entre 5 et 14€/litre, le mélange fait à 50% par Vandemoortele est trop élevé. Klassieke Belgische of Franse keuken vraagt dan eerder naar echte, goede ouwe getrouwe bakboter. Everybody Famous
  135. 135. Consumer impact… to discoverconsumer insightsand stretch them to astrategic direction. Everybody Famous
  136. 136. Everybody Famous
  137. 137. Small difference inclickthroughs for ad Aand B, but…Consumer inspiredbriefing resulted in66% of clickers inthe preferreddemographic versus44% on the campaignbased on thestandard briefing. Everybody Famous
  138. 138. Consumer impact… to understandinghow a campaign isperceived and beingable to rethink theprocess, based onconsumer feedback. Everybody Famous
  139. 139. Everybody Famous
  140. 140. Dingen suggeren is veel subtieler,en laat de gedachten wereld vande toeschouwer het verhaalverder invullen~Kristine Voor mij ging het er wel net over hoe de vrouw hier gekleineerd wordt. ~ManuG
  141. 141. Consumer impact…to re-evaluatecampaigns in thepast, and eliminatemisconceptions whocaused failure Everybody Famous
  142. 142. Je pense que des personnesplus âgées, comme moi,avons déjà ce quil nous fautà la maison(63) Zo van die acties die heb ik al lang opgegeven ik heb nog nooit in mijn hele leven iets gewonnen. Geef mij maar kortingen of spaaracties die dan ook lang genoeg duren dat je er wel degelijk iets mee kan bereiken en die eerlijk verlopen . (50) Everybody Famous
  143. 143. Everybody Famous
  144. 144. Let’s talk!Thomas Troch Margriet SergeantSenior Research Innovator, InSites Consulting Strategic Researcher & Community Manager, Famous thomas@insites-consulting.com margriet.sergeant@famous.be @thomastroch @ikbenmargriet Let’s talk!
  145. 145. Take a seat! 3 discussion rounds, each round with new participants 4 seats available per round; 3 seats for „round-participants‟, 1 „hot-seat‟. Each round 5 minutes
  146. 146. Let’s meet thejuryTom De Ruyck Keep the discussion on-topic Be a “devils advocate”
  147. 147. Statement 1 Consumers are probably themost effective / worst consultants my company can hire.
  148. 148. Statement 2A consumer consultingboard would definitely or never work for my company
  149. 149. Statement 3Sharing true consumerstories & experiences will benefit / hurt my company
  150. 150. TheCommunitySmarteesChallenge!What does the Jury say?
  151. 151. smartees.insites.eu Stay tuned…
  152. 152. Drinks!#MROC & #InSitesInSitesVisitor PW: welcome2insites

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