Always-on research

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24/7 dialogues with customers in a community? Yes, we can! (by Tom De Ruyck and Anouk Willems), presented at the ESOMAR CEE Research Forum in Prague (CZ) on Monday March 18, 2013. In a research world where questionnaires of more than 20 minutes are considered to be ‘not done’ and consumers are increasingly less inclined to participate in research projects, it is almost a paradox that one would think about long-term dialogues with one’s customers in an online community. It is possible, however! In this interactive session, the ‘wow’ and the ‘how’ of Market Research Online Communities, the rising star of online qualitative research, is illustrated.

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Always-on research

  1. 1. @tomderuyck @anoukw1
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  10. 10. 45% plans 21% used@tomderuyck @anoukw1
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  12. 12. Insighting Developing Business Objectives Optimizing Implementing@tomderuyck @anoukw1
  13. 13. @tomderuyck @anoukw1
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  15. 15. Communities can #1 be representative@tomderuyck @anoukw1
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  17. 17. The more participants, #2 the better@tomderuyck @anoukw1
  18. 18. @tomderuyck @anoukw1
  19. 19. They are not in it #3 for the money@tomderuyck @anoukw1
  20. 20. @tomderuyck @anoukw1
  21. 21. Gamified research is only #4 nice for the partcipant@tomderuyck @anoukw1
  22. 22. @tomderuyck @anoukw1
  23. 23. Projective/creative techniques #5 are too difficult online@tomderuyck @anoukw1
  24. 24. @tomderuyck @anoukw1
  25. 25. Mobile gives you #6 more of the same@tomderuyck @anoukw1
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  27. 27. @tomderuyck @anoukw1
  28. 28. Members can help you in doing a better #7 job as a researcher@tomderuyck @anoukw1
  29. 29. @tomderuyck @anoukw1
  30. 30. @tomderuyck @anoukw1
  31. 31. @tomderuyck @anoukw1
  32. 32. @tomderuyck @anoukw1
  33. 33. Head of Research Communities Research Innovation Manager @tomderuyck tom@insites-consulting.com @anoukw1 anouk@insites-consulting.com

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