1.
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL
Kristof De Wulf
LEARNING FROM
W. CHURCHILL
Niels Schillewaert

2.
Nice to meet you!
#1
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL

3.
I’m Kristof
43 years, living at the Belgian coast,
enjoying to have 3 women around in
the house.
PhD in marketing management, former
associate marketing professor at
Vlerick Business School and Ghent
University. Co-founder and CEO of
InSites Consulting.
On ‘Ultimate List of Social CEOs on
Twitter’, just a few places behind
Richard Branson, Oprah Winfrey and
Rupert Murdoch . Blogger for Switch
& Shift on humanizing business.
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL

4.
I’m Niels
I am 42 and a proud dad of 3 rascals.
Co-founder and Managing Partner of
InSites Consulting USA. PhD in
marketing, former marketing professor
at Vlerick Business School.
My passions are (1) my family and (2)
helping companies to build brands,
and change their mind in decision
making.
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL

5.
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL

6.
8th most
innovative
marketing
research
agency of the
world
(GRIT 2014)
Our vision of
contemporary
marketing is
evangelized
through our
best-selling
books.
130 people across 5 offices
Global Community Moderator Network
75 certified moderators in +50 countries
Consumer panel in +50 countries

7.
Winding back
#2
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL

8.
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL

9.
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL

10.
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL

11.
Learning from
mistakes
#3
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL

12.
To build may have to
be the slow and
laborious task of
years. To destroy can
be the thoughtless
act of a single day.
Winston Churchill
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL

13.
Whose money
are you working
with?
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL

14.
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL
However beautiful
the strategy, you
should occasionally
look at the results.
Winston Churchill

15.
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL
Watch out for
thin ice!

16.
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL
The problems of
victory are more
agreeable than those
of defeat, but they
are no less difficult.
Winston Churchill

17.
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL
Daring to focus

18.
Celebrating
success
#4
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL

19.
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL
Continuous effort -
not strength or
intelligence - is the
key to unlocking our
potential.
Winston Churchill

20.
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL
Aim high.
Chase the business,
don’t wait for it coming.

21.
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL
Success is going
from failure to failure
without a loss of
enthusiasm.
Winston Churchill

22.
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL
Try. Fail. Try again.

23.
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL
The empires of the
future are the
empires of the mind.
Winston Churchill

24.
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL
Punching above
our weight by
creating &
spreading
relevant stories.

25.
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL
We make a living by
what we get, but we
make a life by what
we give.
Winston Churchill

26.
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL
A people-centric culture

27.
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL

28.
Future
challenges
#5
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL

29.
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL
These are not dark
days: these are great
days - the greatest
days our country has
ever lived.
Winston Churchill

30.
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL
Find the
opportunity
within the threat.

31.
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL
To improve is to
change; to be perfect
is to change often.
Winston Churchill

32.
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL
Keep challenging
your own rules.

33.
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL
History will be kind
to me for I intend to
write it.
Winston Churchill

34.
Nowthisisnottheend.
Itisnoteventhebeginning
oftheend.Butitis,perhaps,the
endofthebeginning.
Winston Churchill
@kristofdewulf
@Niels_InSites
LEARNING FROM
W. CHURCHILL